The Foodie Avengers: What Superheroes Would Look Like If Big Companies Sponsored Them

The Monster Hulk Energy Drink and McIron Man

In a world where you can’t even enjoy a YouTube video anymore without having to watch at least five seconds of an advertisement, an Italian art director shows us his vision of a world where our favorite superheroes are sponsored and branded.

Roberto Vergati Santos’ idea is not that far-fetched. You already see brands such as Coca-Cola and Red Bull plastered on athletes’ uniforms and they can just as easily be plastered on a hero’s uniform for the right price.

Of all the heroes that were featured, The Avengers in particular had a foodie theme attached to them.

Iron Man blowing up McDonald's.
I’m not sure why Iron Man would blow up his sponsor while repping them (second photo), but he looks pretty relaxed as he enjoys his Happy Meal.

Team Coke
As awesome as this scene was, it’s a little hard to take Captain America, Hawkeye and Black Widow seriously in their Coke-branded outfits.
Tatted Hulk
This is probably what the Hulk would look like if he was a sponsored bodybuilder. As you probably guessed, Monster would swoop on the opportunity.
It looks like Thor didn’t get a multi-million dollar deal with anyone, but he’s the god of thunder, so I think he’ll be all right. Check out Santos’ other pictures here, including some DC rivals.

H/T Behanace


Visualizing the Disparity of Caffeine, Calories & Sugar in our Favorite Caffeinated Drinks

I don’t like to speak for the rest of the world, but I’m a naive digital food journalist so I will — once I realized my metabolism was beginning to work against me, I began to choose my caffeinated drinks based on the biggest energy-boost-to-lowest-calorie-ratio possible.

Thanks to this new visualization put together by the folks at Rasmussen College and data from the Mayo Clinic and the Journal of the American Dietic Association, we get a pretty interesting view of some key energy drinks on the market and the amount of calories, sugar and caffeine in each. In addition, we see that the average American consumes 200 milligrams of caffeine daily, which, apparently shouldn’t have too adverse an effect on your well being.

According to the graphic, black coffee still acts as one of the best caffeine-to-calorie ratio drinks, offering up 180mg of the white crystalline xanthine alkaloid (yeah, I looked that up to sound smart) to measly 5 calories per serving. 5-Hour Energy seems to come in a close second, offering up 138mg of caffeine per serving with a total of four calories.

Here’s how the rest breaks down:

Infographic by Rasmussen College

Celebrity Grub

Rob Dyrdek’s “Monster” Tattoo Process [Updated]

It seems Rob Dyrdek has taken to his Twitter to relay the live process of a sprawling Monster Energy back tattoo he’s in the process of getting. With his cousin Drama in tow, some nice photography, and legendary artist Jun Cha behind the needle art, we are witness to some rather “Monster”-ish dedication to an energy drink brand. Rob credits this back tattoo to the immense support the Monster brand has given him over the years. We’ve got the photos as they get tweeted, 10-hour tattoo session, here we go:


Video: Monster Energy Drink Video


CKE Restaurants: Carl's Jr. & Hardee's to Offer Monster Energy


In what seems like a match made in heaven, CKE Restaurants (parent company of Carl’s Jr. and Hardee’s) has partnered with Monster Beverage Company to become the first nationwide fast food chain to offer the Monster energy drink. Both companies have been known to approach their marketing tactics through action sports and music sponsorships, so it should be easy how they continue to forge their relationship. Eat, and now..drink, on!