Categories
Alcohol Hit-Or-Miss News

Zima Has Officially Returned To The United States, Now Being Sold At Wal-Mart

It’s been more than a year since I tracked down the whereabouts of Zima to Japan. Since then, only rumors that the popular, lemon-lime adult beverage of the 1990s would return stateside.

Well, thanks to Zima’s distributor, Molson-Coors, the clear malt beverage has returned to the United States, and is currently being sold at Wal-Mart.

A Wal-Mart Communications representative confirmed through email that Zima is, “hitting shelves at Walmart stores now,” in a “limited edition” release.

On May 20, Zima’s Facebook page changed their cover image, confirming a national reintroduction, “on or before July 4th.” Talk about patriotism.

As the return of Zima spreads 90s nostalgia to the masses, Zima aficionados must be aware that unlike our unfading memories of Zima, this national reintroduction of the alcoholic beverage will not last forever.

“We’ll sell as much as we have, but when it sells out, its gone,” according to Wal-Mart communications.

However, if the U.S.’s Zima supply runs short this summer, there are alternatives in the form of this proxy service that will ship internationally. They hit me up on Twitter —  because they probably think I’m obsessed with Zima. I might be.

Hey, cheers ‘Murica.

Categories
Celebrity Grub Hit-Or-Miss

Andre The Giant Holding A 12-Ounce Beer Can Almost Looks Photoshopped

Former WWE wrestler Andre the Giant was a  7-foot-4, 520-pound monster, who once drank 156 beers in one sitting, and when you see what those cans of beer looked like in his hands, it makes sense how he could chug so much.

ESPN sports business analyst, Darren Rovell, tweeted out a photo of the wrestling legend holding a 12-ounce can in his bear-like hands, along with a photo of 7′ 7″ former NBA player Gheroghe Muresan holding a Coke can in his own giant hands.

At least in the photo, it looks like Andre was a fan of Molson Canadian beer, as the original image came from an old Sports Illustrated article in the December 21, 1981 issue. SI said the photographer wanted to use a prop that would properly illustrate (no pun intended) the enormity of Andre’s hands, which the can did so effectively.

The beer looks so tiny, you’d think the image was Photoshopped, but Andre was the type of guy who could palm your head, so it shouldn’t seem far-fetched that everyday things looked miniature in his mits.

If cans were made that tiny-looking, everyone would be knocking back 156 beers. Well, not really. That’s still a bit excessive by any standards, but that’s why Andre was the undisputed champion of alcohol tolerance.

Categories
Hit-Or-Miss

This Is How Science Created The World’s Smoothest Beer Glass

When people think of King Cobra Malt Liquor, the term “classy” probably doesn’t roll off the tongue. In the US, King Cobra Malt Liquor, is distributed by Anheuser-Busch, and should be officially reserved for fraternity games like Edward Fourtyhands. 

However, in Europe, Cobra Beer, a Molson Coors product, carries a variety of different alcoholic and non-alcoholic beverages including “King Cobra”, which Cobra Beer markets in a really fancy champagne-style bottle as, “the world’s first double fermented, Pilsner style lager,” according its website.

Screen Shot 2016-06-14 at 6.27.44 PM

Don’t let the name fool you, Cobra Beer’s King Cobra and King Cobra Malt Liquor and are very different.

Branded with the tagline, “Live Smooth,” Cobra beer prides itself on smoothness and sophistication. So much so that Cobra Beer now claims they’ve invented the world’s smoothest glass.

Not only does this glass feature never seen before technology but its designers also claim that this glass will be, “the biggest innovation in pouring since gravity.”

via GIPHY

In order to help launch this new glassware campaign, Cobra Beer worked with London-based Karmarama, an independent marketing communications firm, along with a team of specialists and professors at universities including Birmingham University and Imperial College to develop the glassware prototypes.

Cobra glass visual

In order to deliver the most efficient beer glass on the market, Cobra designed a helix-shaped channel into the glass, which is the center of the glass’s fucntion.

“The glass has a unique channel in the interior facia allowing the liquid to flow smoothly around the glass to the base, creating a whirlpool effect, releasing flavour and aroma and creating the perfect head, all in order to bring to life the beer’s ‘impossibly smooth’ positioning,” according to a Karmarama press release. 

Alison Pickering, Brand Director Portfolio at Molson Coors, said she expects this glassware to add excitement and interest into the Cobra brand as they expand. 

The glassware we think is industry-defining, will help create reappraisal of Cobra, adding visual drama at the bar, and ensuring the best possible pint,” Alison Pickering, Brand Director Portfolio at Molson Coors

The public will be able to experience this new innovate beer drinking technology sometime this summer, so get ready to “Live Smooth.