While the thought of Coors making milk products is as left field as it gets for anyone, we have to realize that their expertise and knowledge of grains is what lead them to debuting a new barley milk.
Introducing Golden Wing, a new non-alcohol plant-based milk that can be found in the dairy aisle rather than the beer section of the grocery store. Coors taps into one of beer’s primary ingredients in barley, presenting a product that is made with five all-natural ingredients, including non-GMO barley stock that comes from the fields of Coors’ barley farmers.
The five ingredients that make up Golden Wing are simple: water, barley, sunflower oil, pink Himalayan salt and shiitake mushroom extract. Golden Wing’s flavor is likened to a malty sweetness similar to cereal milk. Color me intrigued.
If you’re as curious as I am, Golden Wing is launching at select Sprouts and Whole Foods grocery stores, and is now available via its website.
If there’s one thing I’m absolutely certain of, it’s that Simply Lemonade is addicting. Even all its other flavors — Limeade, Mixed Berry, Tropical, Watermelon, etc. — are worthy of drinking straight from the bottle while standing in front of your fridge because you couldn’t wait or be bothered to grab a cup and pour. Too much wasted motion.
Now, thanks to the success of Topo Chico Hard Seltzer, Coca-Cola is partnering up with Molson Coors to debut a boozy version of Simply Lemonade. Introducing Simply Spiked Lemonade, the new alcoholic beverage will come in four flavors: Strawberry Lemonade, Watermelon Lemonade, Blueberry Lemonade, and Signature Lemonade.
Look for Simply Spiked Lemonade to hit retailers in slim-can 12-pack variety packs and 24-ounce standalone cans later this year.
Blue Moon Brewing Company is getting into the pale ale business with the nationwide launch of Moon Haze, its hazy and juicy pale ale.
Brewed with dried whole oranges, Moon Haze brings a delicious juicy flavor and Blue Moon’s signature orange color together to put its mark on the hazy beer scene.
“Blue Moon is one of the pioneers of craft beer, and as the category continues to evolve, the brand keeps adapting to compete in growing craft styles, especially in the hazy category,” said Joy Ghosh, vice president of above premium beer at Molson Coors. “That’s why we are putting our signature Blue Moon spin on the red-hot hazy segment with Moon Haze, embodying our iconic orange color and bright flavor into our first-ever hazy and juicy pale ale.”
Unlike Blue Moon’s flagship Belgian White, which is a wheat beer, Moon Haze is the first, nationally-released pale ale from the brewery. Moon Haze has a juicy orange, tropical, coconut taste, an aroma of heavy citrus with notes of orange, pineapple, mango, a whisper of coconut, and a smooth taste with a touch of bitterness to finish.
“With Moon Haze, the experience starts before you take a sip – you drink in the hazy golden change from orange color with your eyes and smell the citrusy and hoppy aroma,” says John Legnard, Brewmaster at Blue Moon Brewing Company. “It surprises and delights because it’s got all of the fruitiness and creaminess of a Belgian White but with this unexpected bite and clean finish thanks to our recipe – wheat, pale malt, oats, whole dried oranges and a unique blend of tropical hops. The juiciness of Moon Haze will set it apart at marketplace, and we can’t wait for consumers to try it.”
Blue Moon’s Moon Haze is 5.7% ABV and is available now in 6-pack and 12-pack offerings of 12oz cans.
Well, thanks to Zima’s distributor, Molson-Coors, the clear malt beverage has returned to the United States, and is currently being sold at Wal-Mart.
A Wal-Mart Communications representative confirmed through email that Zima is, “hitting shelves at Walmart stores now,” in a “limited edition” release.
On May 20, Zima’s Facebook page changed their cover image, confirming a national reintroduction, “on or before July 4th.” Talk about patriotism.
As the return of Zima spreads 90s nostalgia to the masses, Zima aficionados must be aware that unlike our unfading memories of Zima, this national reintroduction of the alcoholic beverage will not last forever.
“We’ll sell as much as we have, but when it sells out, its gone,” according to Wal-Mart communications.
However, if the U.S.’s Zima supply runs short this summer, there are alternatives in the form of this proxy service that will ship internationally. They hit me up on Twitter — because they probably think I’m obsessed with Zima. I might be.
Hey @EvanLancaster85 we’re a proxy buying service in Japan, able to ship Zima worldwide!
Former WWE wrestler Andre the Giant was a 7-foot-4, 520-pound monster, who once drank 156 beers in one sitting, and when you see what those cans of beer looked like in his hands, it makes sense how he could chug so much.
ESPN sports business analyst, Darren Rovell, tweeted out a photo of the wrestling legend holding a 12-ounce can in his bear-like hands, along with a photo of 7′ 7″ former NBA player Gheroghe Muresan holding a Coke can in his own giant hands.
Hands & Cans: Andre The Giant holding a 12 oz beer in 1981 + Bullets center Gheorghe Muresan holding a 12 oz Coke in 1995 (Credit: SI) pic.twitter.com/lzyHRtSIoK
At least in the photo, it looks like Andre was a fan of Molson Canadian beer, as the original image came from an old Sports Illustrated article in the December 21, 1981 issue. SI said the photographer wanted to use a prop that would properly illustrate (no pun intended) the enormity of Andre’s hands, which the can did so effectively.
The beer looks so tiny, you’d think the image was Photoshopped, but Andre was the type of guy who could palm your head, so it shouldn’t seem far-fetched that everyday things looked miniature in his mits.
If cans were made that tiny-looking, everyone would be knocking back 156 beers. Well, not really. That’s still a bit excessive by any standards, but that’s why Andre was the undisputed champion of alcohol tolerance.
When people think of King Cobra Malt Liquor, the term “classy” probably doesn’t roll off the tongue. In the US, King Cobra Malt Liquor, is distributed by Anheuser-Busch, and should be officially reserved for fraternity games like Edward Fourtyhands.
However, in Europe, Cobra Beer, a Molson Coors product, carries a variety of different alcoholic and non-alcoholic beverages including “King Cobra”, which Cobra Beer markets in a really fancy champagne-style bottle as, “the world’s first double fermented, Pilsner style lager,” according its website.
Don’t let the name fool you, Cobra Beer’s King Cobra and King Cobra Malt Liquor and are very different.
Branded with the tagline, “Live Smooth,” Cobra beer prides itself on smoothness and sophistication. So much so that Cobra Beer now claims they’veinvented the world’s smoothest glass.
Not only does this glass feature never seen before technology but its designers also claim that this glass will be, “the biggest innovation in pouring since gravity.”
In order to help launch this new glassware campaign, Cobra Beer worked with London-based Karmarama, an independent marketing communications firm, along with a team of specialists and professors at universities including Birmingham University and Imperial College to develop the glassware prototypes.
In order to deliver the most efficient beer glass on the market, Cobra designed a helix-shaped channel into the glass, which is the center of the glass’s fucntion.
“The glass has a unique channel in the interior facia allowing the liquid to flow smoothly around the glass to the base, creating a whirlpool effect, releasing flavour and aroma and creating the perfect head, all in order to bring to life the beer’s ‘impossibly smooth’ positioning,” according to a Karmarama press release.
Alison Pickering, Brand Director Portfolio at Molson Coors, said she expects this glassware to add excitement and interest into the Cobra brand as they expand.
“The glassware we think is industry-defining, will help create reappraisal of Cobra, adding visual drama at the bar, and ensuring the best possible pint,” Alison Pickering, Brand Director Portfolio at Molson Coors
The public will be able to experience this new innovate beer drinking technology sometime this summer, so get ready to “Live Smooth.“