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Iconic Designer Mark Newson Reimagines Limited Edition Hennessy X.O Bottle

Marc Newson has literally shaped products for Ford, Apple, and Louis Vuitton. His iconic Lockheed Lounge sold for $3.7 million in 2015 — a record for a living designer at auction. Now, the renowned designer has brought his talents to the world of cognac by designing the Hennessy X.O 2017 limited edition bottle.

As a streamlined variation on the bottle’s iconic shape, the design amplifies the blend inside while giving the spirit a modern aesthetic. Newson pared the bottle’s shape to its purest form and then chose to reprise its traditional decorative motifs – grapes and leaves – in a corrugated relief.

“It’s both an honor and a little daunting to approach an icon like Hennessy X.O,” said Newson. “Clearly, this Cognac has transcended time and continues to live in a very contemporary way. As a designer it’s important to me to create things that will likewise stand the test of time. The Hennessy X.O bottle has a wonderful fundamental shape. What I wanted to do was use design to magnify the Cognac – its color and sensorial qualities – as much as possible.”

To reinforce the modern spirit of the new design, Newson and Hennessy also created a modern gift box presentation. To highlight both the blend and the glass, Newson designed a clear transparent gift box.

“Straight lines seemed to me a more modern interpretation of what already existed,” explained Newson. “To me, the stripes [on the bottle] really emphasize the strength of the decanter’s shape. When they catch the light, they highlight both the bottle and the contents, making the whole feel warmer and more tactile. Taken together, all of these design elements are meant to convey the unique, immersive experience of Hennessy X.O.”

Originally from Sydney, Australia, the London-based Newson has been described as the most influential designer of his generation. His designs span a wide range of disciplines, from transport to sculptural pieces and architecture. A recipient of numerous awards and distinctions, Newson has been included in Time magazine’s 100 Most Influential People in the World. His work is present in many major museum collections, including the MoMA in New York, the Victoria & Albert and the Design Museum of London and the Centre Pompidou in Paris.

The Hennessy X.O 2017 limited edition is Newson’s second project with Hennessy. In 2015, he designed the striking decanter for James Hennessy Cognac, available exclusively in select travel retail destinations.

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Bottle Popping Emergency? Dom Perignon Is Now Delivered On Demand

We’ve all been there. You’ve got the models frolicking in the pool, the music is blasting, and you run out of champagne… record scratch. Well, if you live in New York or Miami, there is a super simple solution to that.

This month, Dom Pérignon began offering consumers in those cities, with more to come, the ability to cop bottles via its website and have them delivered chilled by Thirstie, a spirits and beer delivery start-up, in one hour. You will also be able to order bottles via the Thirstie app.

“A continuation of the Moët Hennessy USA ambition of innovation in the market, the launch of a 1-hour luxury delivery service for Dom Pérignon presents a new avenue in which to delight the Dom Pérignon consumer, in the on-demand and immediate world they live in,” explains Jorge Cosano, Vice-President of Dom Pérignon. “We are continuously looking to find new ways to further drive innovation and deliver on our commitment to building luxury brands with a strong consumer focus and to create new opportunities to strengthen our partnership with our retail customers.”

Between this and Baskin-Robbins, you may never need to leave home again.