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Alcohol Beer Drinks What's New

Modelo Introduces Five New Flavors

Modelo is making some major moves. The Mexican beer brand recently announced the introduction of five new drinks, including its first light beer, Modelo Oro. 

The new offerings include:

  • Modelo Chelada Naranja Picosa – available nationally
  • Modelo Chelada Limón y Sal, 12 oz. 12-pack – available nationally
  • Modelo Oro – available in Charlotte, NC; Fresno, CA and Houston, TX
  • Modelo Cantarito-Style Cerveza – available in Atlanta, GA; San Diego, CA and Arizona
  • Modelo Ranch Water – available in Texas and New Mexico

Available nationally, Modelo is releasing a 12oz 12-pack of the popular Modelo Chelada Limón y Sal flavor. The newest, vibrant flavor in the Chelada lineup is Modelo Chelada Naranja Picosa — a fun and zesty blend of refreshing flavors including orange, lime, salt, and a hint of spice.

“We know that consumers are increasingly reaching for lighter, more premium sessionable offerings5, so we developed Modelo Oro, a light cerveza that seals in Modelo’s golden flavor. Meanwhile Modelo Cantarito-Style Cerveza is inspired by the vibrant cantarito cocktail from Jalisco, Mexico — a drink to celebrate the strong Mexican culture and heritage we see throughout the U.S.,” said Saúl Trejo, Senior Brand Manager at Modelo.

Modelo’s new premium light beer offering is Modelo Oro, a time-crafted and premium light beer with an exceptionally smooth, crisp clean finish. Modelo Ranch Water is a fresh, spiked sparkling water crafted with real flavor and Mexican ingredients — with a splash of real Mexican lime juice and a hint of 100% blue agave. Modelo Cantarito-Style Cerveza is a light lager made with a hint of real grapefruit, orange and lime juices.

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Hit-Or-Miss

These Beers Dominated Your Google Searches in 2014

Even though craft beer has been steadily on the rise for the past few years, most of the top 10 beers Americans Googled in 2014 were owned by two companies. Anheuser-Busch and MillerCoors took the top nine spots with Sierra Nevada coming in 10th.

The increased availability of specialty drafts seems to have brought about a new interest in pretty basic beer brands, all of which are native to North America.

MillerCoors

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Brewing conglomerate MillerCoors won Google searches this year with five of its products being some of the most searched beers this year. Keystone, the relatively smaller sub-brand that’s typically overshadowed by its light counterpart, was ranked above Miller, Blue Moon, Coors, and Pabst Blue Ribbon.*

SABMiller and Molson Coors Brewing Company established the joint venture MillerCoors in 2007 to better compete against Anheuser-Busch and Sam Adams Brewing, the largest craft beer company in America.

According to Google’s data, MillerCoors seems to be successfully entering our hearts, minds and search histories. Last year’s most searched beers were predominantly under the Anheuser-Busch umbrella with mostly niche beers filling out the other spots.

Anheuser-Busch

MillerCoors shouldn’t feel too comfortable though considering that Budweiser and Corona claimed the top spots. Bud Light and Modelo snuck in toward the bottom of the list.

The intrigue surrounding the Budweiser brand and Grupo Modelo beers was mostly likely fueled by FIFA World Cup sponsorship and the Corona recall this year.

Sierra Nevada

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As the only craft beer to (barely) make this list, the Chico, CA, based brewery is a solid representation of the gradual corporatization of local breweries. Trailing behind Sam Adams in the national market, Sierra Nevada challenges the notion that craft beer should be defined by quantity rather than quality.

Top 10 Googled Beers

*The Pabst Brewing Company is technically a standalone entity, but MillerCoors contract-brews Pabst Blue Ribbon.