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Packaged Food

Kellogg’s Releases Limited Pumpkin Spice Mini-Wheats

Pumpkin-Spice-Mini-Wheats

Summer’s over and fall is kicking off with new pumpkin spice products. A lot of them. The latest in the seasonal trend is new Mini-Wheats Pumpkin Spice.

Kellogg’s is releasing a limited-edition flavor of Mini-Wheats that boast a pumpkin spice flavor. Made with eight layers of wheat, the cereal is given an extra layer of cinnamon, nutmeg, allspice and ginger. Y’know, the essential ingredients to making pumpkin spice.

The cereal is available in 15.5 oz boxes at all participating grocery retailers. Prices vary depending on location.

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News

Kellog’s Pays Big Settlement Over False Claims on Cereal Boxes

Not even the 100+ year old Kellogg’s company can get away with false advertising. The FTC recently brought upon a class-action settlement under the umbrella of laws of advertising that ban misleading and inaccurate marketing claims. According to a summary by SlashFood, Kellogg’s is paying up on several different fronts due to several different cereal branding that has been deemed misleading.

In November of 2010 Kellogg’s agreed to a $10.5 million settlement with their Mini-Wheats boxes where class members received $2.75 million and $5.5 million going to charities. As a response to the Rice Krispies Immunity-branded Boxes, the customer can receive anywhere between $5 and $15 for any box that was purchased while they were on the shelf from June 1, 2009 to March 1, 2010. This amount going back to customers totals $2.5 million with another sum of $2.5 million worth of Kellog’s products being distributed to charity.