Categories
Alcohol Technology

Miller Lite Releases First-Ever Gaming Controller Beer Can

The week of E3 never fails to be a bustling cornucopia for gaming announcements. While we’re here rewatching all the new gameplay trailers that have dropped over the weekend, it seems Miller Lite has been hard at work creating an item that encapsulates the best of both gaming and beer consumption.

Yes, we now live in a world where a fully-functioning beer can gaming controller exists.

Called the Cantroller, the device is toted as the first-ever video game controller that you can drink from. Fully-functioning, it also doubles as a 12oz can of Miller Lite. Specs on the Cantroller include Bluetooth that connects to multiple consoles and PC, haptic feedback, and a three-hour lithium-ion battery. Also, beer.

A live demonstration of the Cantroller in action will air live on Twitch on Wednesday, June 12, to coincide with the launch event. Comedian Eric Andre and Complexity gamers BananaSlamJamma and ShahZam will be present to demonstrate the intricacies of the first-of-its-kind device.

As of right now, the only way to get one is to beat Eric Andre using one of the cantrollers at the July 12 drop event by going head-to-head with Andre and winning. It will be held at 1147 S HOPE STREET LOS ANGELES, CA, between 7-11pm.

Only 200 cantrollers are currently available so the first 200 gamers who beat him can get their hands on a device.

Categories
Alcohol Beer Culture Drinks Opinion

Should Alcoholic Beverages Be Required To List Their Ingredients?

The light beer wars have officially escalated to new heights. After Bud Light’s round of Super Bowl commercials trashing Miller Lite and Coors Light for their usage of corn syrup, MillerCoors has struck back with a lawsuit accusing their rivals of false advertising and trademark dilution. They claim that corn syrup is no longer present in their beers after the fermentation progress, and wanted Bud Light’s campaigns to cease.

In theory, both sides are right. Corn syrup can be used as a sugar source for beer fermenting, and MillerCoors has said that they use it as such. However, by the time the beer is ready for tapping, all of that has been converted into alcohol, just like the rice that Bud Light uses for their brew.

The bigger question that this debate brings up, though, is one of transparency in the alcohol industry. Bud Light got this topic buzzing with their campaigns, which, on top of the corn syrup, added an ingredient label to their boxes to “show transparency.” Since it’s not currently required for alcohol brands to display their ingredients, this was groundbreaking for the industry.

As the conflict surrounding these light beers rages on, though, one has to wonder: should alcoholic beverages be required to list their ingredients?

For those wondering why ingredients don’t have to be labeled, it’s a matter of regulation and jurisdiction. While the FDA requires all food products in their space to list all of the ingredients, the Alcohol and Tobacco Tax and Trade Bureau, or TTB, does not. In the case of malted beverages, the only ingredients that have to be declared are saccharin and aspartame (two artificial sweeteners), sulfites (a potential allergen), and FD&C Yellow No. 5 (a food dye.)

All other components of beers, including the sugar source, any potential flavorings or colorings, and clarifying agents, don’t have to be declared. From a food science perspective, these could technically be classified as “processing aids” since the final product would just be flavors from hops, alcohol, water, and any colors that resulted from the brewing or fermenting process. Still, it is important to know what was used to brew a beer, especially a light beer. Since these tend to use rice or corn instead of barley as a fermenting source, consumers should be able to know which brands use what.

For vegans, transparency is also a concern because of something called isinglass. This beer clarifying agent is derived from fish bladders and is used to filter the beer of any leftover suspended yeast. Some specific brands note that they don’t use isinglass, leading to a category of “vegan-friendly” brews.

In a way, Bud Light is opening the public’s eyes to these issues with their campaign, but they are also playing on fear-mongering stigma because of the negative image corn syrup has in the eyes of the general public. Nonetheless, the conversation they are bringing up about ingredients in beer is one that should be taken more seriously.

The Foodbeast audience definitely agrees with that sentiment, too. A current poll up on our Twitter account is showing that 90 percent of participants feel that alcohol should list their ingredients.

Categories
Alcohol Beer Opinion Video

Food Fight: Miller Lite vs. Bud Light

It’s time for two of the most well-known light beers in history to go head-to-head in an alcoholic showdown.

In one corner, we’ve got Miller Lite, also known as the original light beer. Standing in at 4.2% alcohol by volume, this pilsner’s got some pizazz on the market and is a main staple in several bars.

On the other side stands Bud Light, a formidable and wildly popular lager that’s one of the most sold bottles from beer giant Anheuser-Busch. The “World’s Favorite” light beer, it’s also got around 4.2% alcohol like it’s Miller counterpart.

Both are good beers in their own right, but we’re here to crown a boozy champion, folks. To do that, myself and fellow Foodbeast Chris put the two beers into an unbiased, blind taste test in a recent Facebook livestream. Neither of us knew which beer was which, but graded the two on color, aroma, and flavor before choosing a final beer that we preferred.

Both Chris and myself both picked the same beer, so there’s no dispute on who we believe to be the top of the two light beers. Watch the livestream for yourself and see if you agree or disagree with our final decision.

Categories
Hit-Or-Miss

These Are The 20 Most Popular Beers In America Right Now

Big Beer is a big business in America. Total annual sales stand around $100 billion. Craft Beers, as defined by the Brewer’s Association, are booming, yet still only account for around 15% of the beer sold in America. On a volume basis, craft beer’s share of the market is about half of that, due to its premium pricing. So what’s America drinking? A whole lot of light beer, most of which is made by a handful of monstrous macro brewers. America’s most popular beer is Bud Light – by a couple billion dollars. Yes, Bud Light’s U.S. sales alone would lodge it firmly within the Fortune 500.

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Written by VinePair‘s Joshua Malin

Categories
News

‘Drizly’ Is Grubhub for Alcohol, MillerCoors Approves

Drizly, a mobile app that allows beer, wine and liquor to be delivered to businesses and residences, have opened up their platform to be tinkered with. Several notable companies have already signed on to help revolutionize alcohol e-commerce.

Basically, it just got easier to be an alcoholic.

As we enter the most football-drenched portion of winter, MillerCoors, the second largest brewery in America, is ready to use Drizly to quench fans’ thirst. MillerLite will be allowing viewers in New York City, Seattle, Washington, D.C., and Boston to have 12- or 24-packs of fee-less beer delivered to them within the hour. The promotion ends after the Super Bowl or when the 20,000th delivery is made.

The whiskey-discovery app, Distiller, aims to become a full-service platform by adding Drizly’s delivery service. Available on Android and iOS, Distiller recommends and tracks the different whiskeys you try. Now select markets can have their preferences sent to them that day.

While Drizly sounds similar to monthly wine delivery services, those bottles are shipped via postal services. Drizly allows you to restock on alcohol in an hour or less without having to deal with the dangerous possibility of driving.

The catch is you can only use Drizly if you live or work in (the noticeably nicer areas of) these major cities, putting it in a curiously elite beta period, albeit the largest reach for an alcohol delivery app. Opening up their app to others, however, is definitely the first step in this delivery system becoming a legitimate national force on par with food apps like GrubHub.

Other companies scrambling to get in on the ground floor include social platforms Foursquare, Swarm and Inmoji.

Source: PR Newswire