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Food Fashion Snacks Sweets

Gushers Brings a Shoe to the ‘Metaverse’ That Can Be Won IRL

The Metaverse is getting everyone involved from all industries — real estate, fashion, gaming, art and even sandwiches now. Now arguably the best lunchbox snack you could ask for, Gushers, has shoes coming to the Metaverse. That isn’t something I don’t think any of us ever expected to say.

The flavor bursting gummy from our childhoods has partnered with Italian design studio, RAL7000STUDIO, to design a high-top shoe that embodies all the unique elements of a Gusher. These are only available at the virtual shopping experience from Complex’s upcoming Complexland, from May 25th through the 27th.

For a chance to own these shoes, participate and complete the Gusher “Sole Quest,” where you can put the kicks on your avatar and unlock the chance to win a pair.

Each pair will feature:

  • A removable and transparent Gushers splash patch that attaches over the laces of the shoe and allows the wearer to make a bold statement that embodies the “Let Your Sole Out” spirit. 
  • A colorful Gushers gem-shaped mold filled with Gushers goo on the lateral side.  
  • A rainbow outsole inspired by Gushers flavors. 
  • The bottom of the Gushers sneaker includes the Gushers logo on the right outsole and the words “Let Your Sole Out” on the left. 
Categories
Design Entrepreneurship Technology

Food Fighters Universe Is The First NFT-Backed Restaurant Group

Andy Nguyen, the notable restaurateur behind the world’s first Bored Ape Yacht Club-inspired restaurant, Bored & Hungry, has just announced the launch of yet another first — Food Fighters Universe, an NFT-backed restaurant group founded alongside Kevin Seo and Phillip Huynh. 

Connecting food and Web3, FFU is a collection of 10,000 unique tokens on the ETH (Ethereum) blockchain. For a quick overview in blockchain language, a token is any asset that is digitally transferable between two people. NFT’s, which stand for Non-Fungible Tokens, are unique cryptographic tokens that exist on a blockchain and cannot be replicated. 

Each purchase of a Food Fighters NFT helps to develop the world’s first NFT-backed restaurant group. With the goal of building gathering spaces in real life and in the metaverse, Food Fighters NFT-holders will gain additional access to useful tools and cool experiences.

Experiences FFU plans to offer members include tickets to their annual IRL Food Fighters Festival along with a “Easter egg hunt” style of hidden restaurants. Keeping with a community-centric approach, FFU will share governance on decisions regarding restaurants and menu items through Discord, Twitter and other platforms.

“We launched Bored & Hungry to show people that NFTs are more than ‘just a JPEG’, that the IP can be used to create brands and businesses,” said Nguyen, co-founder of viral restaurant concepts including Afters Ice Cream, Matte Black Coffee and Trill Burgers. “Food Fighters Universe is an extension of that idea. This project got inspired by seeing all the problems that are currently happening in the food and beverage industry: high food cost, high turnover of staff, quality of service. I saw the Web3 space as a way to fix those problems and save the restaurant industry.”

The FFU community already houses heavy hitters like rap legend Bun B, NBA All-Star/entrepreneur Baron Davis, and also NFT advisor and consultant Josh Ong. The 10,000 unique NFTs were designed by artist frothyoatmilk and consist of individually customized food favorites like pizza, ramen, ice cream and sushi. 

Lastly, one percent of revenue will be donated to Abound Food Care and Action Against Hunger, who both focus on addressing food sustainability and world hunger. 

Look out for Food Fighters Universe to launch in May.