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McDonald’s McRib Returns Again, This Is Why It Keeps Leaving Menus

Roughly every November for the past few years, the same news headlines continue to pop up as the McDonald’s McRib returns to select locations nationwide. Update: 2019’s season has just begun, as the McRib is coming to over 9,000 locations nationwide for a limited time starting October 7th.

However, nobody has really yet been able to answer the biggest question surrounding this cult fast food item: Why is the McRib always back?

McDonald’s gave folks a shady answer the last time people pushed for one, saying that the McRib comes back when it feels like it or that it returns “based on consumer demand.” If that were the case, the McRib would never leave the menu. However, there’s two key reasons from a business standpoint that the golden arches never makes the McRib a permanent item: the allure of the limited-time classic and the price point of the trimmings used to make it.

It’s no secret that McDonald’s famous pork sandwich is made with pork trimmings. It’s the price of those extraneous pork shoulder cuts that play a major part in determining when and how long the McRib stays on the menu. Meat scientist Roger Mandigo, one of the men credited with helping McDonald’s invent their legendary sandwich, told the Lincoln Journal Star that the national supply of those pieces of pork used to make the McRib isn’t too big.

“If you suddenly start to buy a large amount of that material, the price starts to rise,” Mandigo said. Thus, as the price of pork trimmings goes up, McDonald’s eventually takes the pork sandwich off of the menu.

In addition to cost control, McDonald’s only keeps the McRib around for a short while as a way to keep people coming back for it. It’s extremely similar to what Burger King did with their Mac n’ Cheetos. After a widely successful initial limited-time release, customers begged for its return. Every time Burger King brought it back, social media would go off as everyone got hyped about Mac n’ Cheetos returning..

That’s exactly what McDonald’s does with the McRib. Major news outlets and the entire internet picks up the story every time the McRib comes back, which in turn brings in more traffic as fanatics of the sandwich come in droves to sample it once more. Because McDonald’s is so ubiquitous and the McRib so noteworthy, fans are then disheartened when it leaves and rejoice exuberantly when it returns.

If the McRib were always on the menu, it wouldn’t have the same appeal and excitement every time you went to try it. Thus, between cost control and marketing allure, McDonald’s has developed a clever strategy to draw the masses in with their McRib release campaigns.

As Inc.’s Nicole Carter puts it, “While McDonald’s playing hard-to-get with the McRib certainly baffles most customers, from a business perspective, it has proven to be a wildly effective marketing strategy. The McRib’s marketing strategy bundles the appeal of exclusivity, scarcity, and seasonality into one savory package.”

For us, that means we can expect to see the McRib always disappearing and coming back for the near future.

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Celebrity Grub Hit-Or-Miss

Kanye Writes A Confusing Poem About McDonald’s Fries

Kanye West will never shy away from publicly expressing his feelings, even if those feelings are towards McDonald’s fries and apple pies.

When Frank Ocean released his long anticipated album, “Blond,” he also released a limited magazine called Boys Don’t Cry, which includes a touching poem about McDonald’s from none other than Kanye West.

In the poem, West tells a familiar story about trust and jealousy, except he illustrated it through McDonald’s fries, cheeseburgers, shakes, apple pies, and even the McRib.

The poem reads as follows:

McDonalds Man
McDonalds Man
The french fries had a plan
The french fries had a plan
The salad bar and the ketchup made a band
Cus the french fries had a plan
The french fries had a plan

McDonalds Man
McDonalds
I know them french fries have a plan
I know them french fries have a plan
The cheeseburger and the shakes formed a band
To overthrow the french fries plan
I always knew them french fries was evil man
Smelling all good and shit
I don’t trust no food that smells that good man
I don’t trust it
I just can’t

McDonalds Man
McDonalds Man
McDonalds, damn
Them french fries look good though
I knew the Diet Coke was jealous of the fries
I knew the McNuggets was jealous of the fries
Even the McRib was jealous of the fries
I could see it through his artificial meat eyes
And he only be there some of the time
Everybody was jealous of them french fries
Except for that one special guy
That smooth apple pie

There’s obviously deeper meaning to this than just fries, even though he has shown in the past he distrusts fries.

kanye-fries

Is his wife, Kim Kardashian, the fries in this instance? He does love writing about her, so it would make sense that everyone in this McDonald’s world would be the ones jealous of her, at least in his eyes. And at the very end, he could be the “smooth apple pie,” who isn’t jealous and isn’t trying to take her down.

With Kanye, who knows?

h/t the verge

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Fast Food

We Never Knew Anyone Could Be THIS Excited About A McRib Until We Saw This Guy

McRib-Guy

The infamous McDonald’s McRib has garnered a cult following since it’s debut in 1981. Never staying on the menu for longer than a few months, the sandwich continues to return to the fast food chain year after year.

To say that YouTuber Michael Jones loves a McRib is an understatement. If we had this guy’s enthusiasm for anything, we’d probably be at the top of our profession.

Made with a slab of ground pork shoulder meat smothered in McDonald’s signature BBQ sauce, the sandwich is topped with a few pieces of white onions and pickles on an extra long bun.

McRib-Bite

In the video, Jones orders 12 McRib sandwiches and takes them home. For about 3 minutes, he passionately expresses how much he appreciates the pork patty product. You can gauge the intensity by how much the camera shakes when he speaks.

Finally, Jones removes the patties and toppings from 11 of the buns and stacks them together to eat. Gotta admire his devotion to the McRib.

Check out the video below.

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Restaurants

McDonald’s Claims the ‘McRib Comes Back When It Wants to’

mcrib

So, now McDonald’s is messing with us, trying to get cute with their user-generated questions. They were asked why the McRib is seasonal, and they basically answered by telling us all, “Fuck you.” Well, they actually tried to be cutesy about it by saying that “Absence makes the heart grow fonder” and that “the McRib comes back when it wants to come back.”

There’s a time and a place for everything, but you should never mess around when it comes to the McRib. Give it to us straight, McDonald’s. Now I don’t know if I can trust any of the other questions you’ve answered.

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Fast Food

McDonald’s Addresses That Nasty McRib Photo We All Retweeted Last Year

frozen-mcrib

The McRib is currently making its annual appearance in McDonald’s stores across the US and with the fast food chain doing its Mythbuster-esque video series, they’ve decided to shed some light on that terrible looking frozen McRib photo that circulated around this time last year.

Granted, most unprepared food looks unappetizing, but McDonald’s took a pretty good hit through social media and probably felt the need to explain.

So, yes, McDonald’s flash freezes their McRibs, and they’re very transparent about it in the video. They set up the video by introducing a man who supposedly retweeted the photo of the frozen McRib last year and was disgusted by it. They then took him and Grant Imahara, the guy who’s been hosting these videos, on a tour to show how the McRib is made.

Like the other videos in this series, nothing shocking is shown. They just show the process of how the pork is prepared and explain how it’s shipped to stores.

I won’t lie, I love the McRib and wouldn’t care if they used Mr. Freeze’s nut sack to flash-freeze them. Just take all my money.

PicThx Reddit

Categories
Fast Food

The McRib Will Only Be Available in Select Stores This Year

mcrib

McDonald’s is going to be stingy with their McRib this year, which is unfortunate because that’s probably one of the only menu items people get excited for.

According to CNBC, McDonald’s isn’t going to do a national rollout, instead it will only be offered at “participating restaurants.”

McDonald’s will be letting each individual store make the decision if they feel it should be carried there.

McDonald’s has been struggling a bit in sales lately, dropping 1.5 percent last quarter. They’re really pulling all the stops trying to increase sales by giving away coffee, hoping the Monopoly peel-and-win game catches on, and even hiring a professional Mythbuster to try and prove their food is legit.

I think I can speak for everyone in saying that if it takes more than two minutes to find a location that carries the McRib, we’re going to have problems, McDonald’s.

H/T CNBC, PicThx MarianoAvarr

Categories
Fast Food

McDonalds World Cup Sandwiches Pay Homage to Competing Countries

McBrazil-Burger

The World Cup games begin in a few short weeks and the games’ official restaurant is pulling out all the stops to celebrate the global event. McDonalds debuted their special edition fry boxes earlier this week but along with the redesign the fast food chain has created new themed menu items.

The new sandwiches are available at over 800 Brazil Mickey D’s locations now until June 25 with a different sandwich available every day of the week, celebrating seven competing countries: Argentina, Brazil, France, Germany, Italy, Spain, and the United States.

The McBrazil is available on Sundays and features an angus beef patty topped with mayonnaise, Brazilian vinaigrette, lettuce and emmental cheese.

McGermany

The McSpain, available on Mondays, is fancier McChicken topped with olive oil mayo, spicy bacon cheese, tomato and lettuce.

The McGermany takes over the Tuesday menu with a McRib-esque sandwich, german mustard sauce, red onion, pickles and bacon spicy cheese.

The McFrance takes a fancy turn on Wednesdays with its triple cheese topped sandwich: grated parmesan cheese, crispy chicken, lettuce, tomato, melty cream cheese, and emmental cheese

McUSA

The McItaly aka a pizza burger will be on the menu on Thursdays. This burger is topped with pepperoni, tomato sauce, grated parmesan cheese, and Polpettone meat.

The McArgentina features a meaty burger and is available on Fridays. The burger comes topped with a chimichurri mayonnaise, lettuce, tomato, bacon, and cheddar.

The McUSA burger definitely represents ‘Murica well. Available on Saturdays the double pattied angus beef burger is topped with barbecue sauce, crispy onions, pickles, bacon, and cheddar cheese.

Hey McDonalds, the US celebrates the World Cup too! Why the hell don’t we have these burgers here?!

H/T + PicThx HuffPo

Categories
Fast Food

McDonalds France “Breads & America” Promotion Features Burgers on American Breads

breads-america

McDonalds France is running a new promotion called “Breads & America” that literally features burgers on American breads. The not so creatively named promo includes three new menu items: Double Shiny Bacon, Grand Bagel Cheese and Double Cornbread BBQ. All three sandwiches are exactly what they sound like, but we’re not sure how the Double Shiny Bacon qualifies as being on American bread since it’s served on your run of the mill bun. Maybe it’s the bacon…yup it totally has to be the bacon.

The Grand Bagel cheese looks just like a Double Cheeseburger just on an everything bagel instead while the Double Cornbread BBQ is literally a McDouble (one slice of cheese) with barbecue sauce on a cornbread bun that’s topped with corn chip crumbs. These novelty burgers aren’t completely accurate representations of the good ol’ U.S. of A but we can’t blame France for trying. McDonalds France might have something with that cornbread bun though, perhaps it’d be better suited with a McRib patty instead of a burger. Just an idea.

H/T + PicThx Eater