This past week, accusations made against Mario Batali of sexual misconduct have seen him lose his role on The Chew and the removal of his products from most stores, amid other consequences. While he had previously released a public apology in a statement, a second one e-mailed out in his newsletter generated even more backlash against the chef.
MARIO BATALI: How do we address the sexual harassment?
PR TEAM: With a heartfelt apology.
MB: A cinnamon roll recipe should do the trick.
PR: That’s a horrible idea.
MB: Yeah, let’s go with that.
PR: You need to apologize.
MB: OK. Quick apology and then rolls.
PR: We’re doomed. pic.twitter.com/dy7aIHUyDV
— Josh Jordan (@NumbersMuncher) December 16, 2017
At the end of his new statement, Mario Batali included a recipe for “Pizza Dough Cinnamon Rolls” for those reading his expression of regret. Of course, the tasteless act led to Twitter blasting him for the outrageous plug.
when you’re apologizing for sexual assault and suddenly need a snack pic.twitter.com/IoNr2vCaIf
— shauna (@goldengateblond) December 16, 2017
i cannot get over mario batali apologizing for harassing women and simultaneously offering a fucking cinnamon roll recipe pic.twitter.com/Yt3sv76qe9
— Polly Mosendz (@polly) December 16, 2017
Mario Batali “apologized” for sexually harassing women then provided a cinnamon roll recipe. “Women, sorry I degraded you, now get back in the kitchen and cook bitch.”
— Whitney Cummings (@WhitneyCummings) December 16, 2017
Batali and his team have yet to respond to the latest round of backlash.