Fast Food

Grab Your Chow Mein and Go With The New Panda Express Mobile Ordering App


Food court lines could very well become a thing of the past if fast food chains have anything to say about it. Following the mobile ordering trend, Panda Express is finally rolling out their own app nationwide.

Unlike other apps, Panda offers a special feature that allows group ordering across multiple platforms. This means you can order some Orange Chicken with Bacon, then sling the order along to your besties so they can order their favorite Panda dishes for the noms that shall ensue later. Admit it, the worst part of group ordering is trying to figure out how much everyone owes and how to make sure no one gets stiffed. Lucky for us, Panda’s new app lets each person on the order to pay their own bill towards the group order.

No word on whether the chain will join the Apple Pay movement, but for now, the Panda Express mobile ordering app is available on iOS and Android devices.

H/T + PicThx Eater


ICYMI: LA is Getting a Nutella Bar! Probably


Just a sweet little update for all our West Coast readers: fancy-shmancy Italian food court Eataly is finally making its way to Los Angeles, bringing along with it all manner of fancy shmancy Italian pastas and cheeses and meats and fishes. Oh, and a Nutella Bar!*

*(We’re assuming, since the other two U.S. locations have one. And if we’re not getting a Nutella Bar, we’ll just, you know, burn the place down or something.)

Set to open in Westfield Century City by 2017, the new Eataly LA is part of a $700m upgrade for the 422,000 square foot mall, reports Eater. Though the official list of restaurants has yet to be confirmed, we expect our future Nutella Bar to offer a decadent spread of chocolate hazelnut glory, including Nutella croissants, Nutella crepes, and even Nutella cookie sandwiches made with hazelnut cookies, like its east coast counterparts.

Now if only we could get a Dominique Ansel Bakery.

Picthx Eataly


The Real Reason You Can’t Refuse a Cinnabon: Scent Marketing


Have you ever been walking through the mall just minding your own business looking down at your hands wondering how the hell you ended up with a Cinnabon? It’s okay, it happens to the best of us. But in that minor moment of “where the hell did this come from” did you ever wonder why exactly you ended up with that warm, gooey, cinnalicious bun of goodness? Besides the obvious fact that those friggin’ little buns are basically the most delicious thing in the mall (sorry Mrs. Fields!) it’s actually the intoxicating aroma of fresh baked Cinnabons that’s luring you to the food court stand.

Scent marketing is a real thing and it’s being used to increase sales and customer experience. Besides Cinnabon other establishments such as Panera Bread and Starbucks employ the use of specific aromas to enhance customer experience and to promote sales. At Starbucks, obviously the first thing you smell when you walk in is the rich smell of coffee beans where as in Panera you’d most likely smell the warm aroma of fresh baked bread. Using this method can be tricky though as it inhibits companies from expanding to certain menu items due to competing scents. For example, if you’re at Starbucks you obviously don’t want to breathe in a garlic and onion breakfast sandwich, it is a significantly pleasant and more pungent aroma than the chain’s usual coffee scent.

In Cinnabon’s case, the franchises are told to purposely purchase weak hoods so the scents waft to back into the store, the ovens are placed at the front of the store for that just baked smell, Cinnabons are baked every 30 minutes to ensure the air is constantly perfumed with the scent of cinnamon buns, and if that wasn’t sneaky enough, some operators even bake sheets of just brown sugar and cinnamon to get that signature Cinnabon scent. I see you Cinnabon. I see you.

While we all appreciate that mouthwatering aroma, it is pretty interesting to see how far this scent marketing thing will play out.

H/T + PicThx Wall Street JournalFirst We Feast

Features Sweets

Farrell’s Ice Cream Parlour: First Orange County Location

Today the wait is over because the shops at Mission Viejo will be opening doors to a 7,300-square-foot restaurant and ice cream shop. Although there’s a Farrell’s in Santa Clarita, the Mission Viejo restaurant will be the first of several “original concept” parlours planned in California. (Thx Fastfoodmaven)