Alcohol Drinks Feel Good News Toasty

Japanese Liquor Brand Suntory Gives Back To Hurricane Victims

Suntory Holdings, makers of U.S. brands Jim Beam and Maker’s Mark, recently committed $1 million to support the American Red Cross with recovery efforts in communities that have been impacted by the devastation of Hurricanes Harvey and Irma.

“Suntory’s vision of Growing for Good is built on core values that include giving back to society. It is in that spirit that we want to support relief and recovery for those impacted by these devastating hurricanes,” said president and CEO Takeshi Niinami via a statement. “Our thoughts are with the families, communities and our partners impacted by these massive storms.”

In addition to the Japanese company’s donation, Beam Suntory – a subsidiary of Suntory Holdings – has also contributed more than $100,000 to support employee assistance funds established by its largest distributor partners, Southern Glazer’s Wine & Spirits and the Republic National Distributing Company, as well as the Bartender Emergency Assistance Program. Beam Suntory is also matching the hurricane relief donations of its U.S. employees. Another Suntory Holdings company, Pepsi Bottling Ventures has made a monetary donation to the American Red Cross and will also be providing access to water and other supplies.

Suntory’s business in the United States includes Chicago-based Beam Suntory, the world’s third largest premium spirits company, and North Carolina-based Pepsi Bottling Ventures, the largest privately-held bottler for Pepsi-Cola products in North America. Beam Suntory’s operations include the Cruzan Rum distillery in the U.S Virgin Islands, which were in the path of Hurricane Irma.


How to Make Maker’s Mark Pecan Tart

MM Pecan Tarts

Sometimes the universe comes together in perfect harmony and combines two guilty pleasures into the ultimate decadent creation. Booze and desserts are always a good idea but combining them into a single entity? You’re tempting fate my friend, but I’ll totally allow it.

Think your granny’s famous pecan pie but in miniature form and way more fun, you know, because of the booze. With the addition of Maker’s Mark, the pecan tart is enhanced with additional notes of caramel, vanilla and molasses from this sweet bourbon. Best served with a hot cup of coffee, we’re guessing it would also pair well with Maker’s Mark served neat.


Makers Mark Pecan Tart


Pecan Filling Ingredients

  • 1 cup Sugar
  • 2/3 cup Light Corn Syrup
  • 2 tablespoons Makers Mark Bourbon
  • 1/2 stick Unsalted Butter, softened
  • 3 eggs
  • 1 tsp Pure Vanilla Extract
  • 1/4 tsp Salt
  • 2 cups Pecan Halves


  1. In saucepan, combine sugar, corn syrup, whiskey and butter.
  2. Bring to a boil, then let cool until lukewarm.
  3. Beat in eggs then remaining ingredients.
  4. Fill tart shell and bake in a preheated 350-degree oven for 50 minutes.


Pie Crust Ingredients

  • 2 cups All Purpose Flour
  • 1/4 tea Salt
  • 2/3 cup Butter, cold
  • 4 to 5 tablespoons Cold Water


  1. Combine flour and salt in a medium bowl; cut in butter with a pastry blender, fork or using your fingertips until mixture resembles coarse crumbs. Stir in enough water just until flour is moistened. Shape dough into a ball, flatten slightly. Wrap in plastic food wrap and refrigerate for 30 minutes.
  2. Transfer dough to a lightly floured work surface. Roll out into a 12-inch circle. Using a rolling pin as an aid, place the dough into a 9-inch pie pan, unroll, pressing firmly against bottom and sides.
  3. Trim, seal and crimp or flute edge. Prick crust all over with a fork before baking.

Maker’s Mark Listens to Social Media Outcry, Won’t Dilute Its Bourbon


In what seems to be either a clever marketing play or a genuine concern for its die-hard bourbon drinkers, Maker’s Mark is reversing its decision to go from 45% Alcohol by Volume (ABV) to 42% (90 proof to 84 proof).

The announcement was made this morning, February 17 at 8:52 am via Twitter.


The decision to keep the purity of its bourbon goes to show the social media power consumers hold. Fans of the beloved whiskey took to both Twitter and Facebook to protest, the news of the impending dilution being re-tweeted and shared continuously over the past week. The result? An apology on both the company’s site and Facebook fan page. Here’s a snippet below from Rob Samuels and Bill Samuels, Jr of Maker’s Mark:

Dear Friends,

Since we announced our decision last week to reduce the alcohol content (ABV) of Maker’s Mark in response to supply constraints, we have heard many concerns and questions from our ambassadors and brand fans. We’re humbled by your overwhelming response and passion for Maker’s Mark. While we thought we were doing what’s right, this is your brand – and you told us in large numbers to change our decision.

You spoke. We listened. And we’re sincerely sorry we let you down.

So effective immediately, we are reversing our decision to lower the ABV of Maker’s Mark, and resuming production at 45% alcohol by volume (90 proof). Just like we’ve made it since the very beginning.

However, the company is still faced with their initial problem of being unable to keep up with the increased demand for bourbon, which has led to shortages of the liquor in some markets. From here, we can imagine two routes: 1) Maker’s Mark will either risk their status as a go-to, affordable bourbon brand and raise prices, or 2) find a less offensive way to produce their whiskey is larger amounts. Of course, there’s always the option of riding the wave, dealing with the shortages and keeping prices where they’re at, which would be the ideal, unlikely 3rd option.

H/T + PicThx Washington Post

Packaged Food

‘Influenza Sorbet’ is the New Chicken Noodle Soup


Reptar Bars a la Rugrats. Updated Thin Mints (cupcakes). A new level of PB&J. We here at Foodbeast have a strong and enduring love for the classics. We love, too, when someone has the wherewithal to keep said classics clean and snappy and relevant to the fast-paced world of 2013. Where would we be, for instance, without the soothing effects of grandma’s chicken noodle this flu season? Dead? Probably.

And while soup doesn’t necessarily translate into great ice cream, Jeni’s Influenza Sorbet (now called “Hot Toddy Sorbet” so that it puts you in the mind of Usher, and not illness, I assume) effectively whips together the age old combination of whiskey, honey, and lemon into a delicious and healthy-ish dessert. It incorporates all that stuff you’re supposed to eat when you’re sick: ginger (for nausea), cayenne pepper (congestion), honey (cough/sore throat), orange and lemon juice, because citrus, and, of course, a little Maker’s Mark whiskey (recently watered down, did you hear??).

Okay, so maybe it’s not really “healthy” per se. But when you’re sick, calories don’t count. Obviously.

Jeni’s Influenza/Hot Toddy Sorbet $12.00/pint @ Jeni’s 

H/T + PicThx That’s Nerdalicious


The Best Angry Tweets on the New Watered-Down Maker’s Mark

maker's mark

The announcement of Maker’s Mark watering down from 45% Alcohol by Volume (ABV) to 42% — 90 proof to 84 proof — sent bourbon purists into a flurry of anger over the 3% drop. While the company’s decision was made in order to meet increased consumer demand without having to raise prices, that didn’t stop people from taking to the internet in a fit of twitter outrage. Below, we pick our favorite cheeky commentators crying over spilled whisky.




Jack would never do that!

maker's mark-jack

H/T @SalStammetti


60% of the time, it works every time.


H/T @jwherrman


Bring back the SHEEN.


H/T @PerryJerish


The Trooper:


H/T @aawayne


Coors Light, Maker’s Mark, now two of the same, apparently.

makers-mark- 6

H/T @michaelkosta


In other news . . .


H/T @PatriciaHeaton


In the end, remember folks, it’s still booze.


PicThx Marching Under Banners