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Fast Food What's New

McDonald’s Now Serves Wagyu Beef Burgers, First In Fast Food History

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Wagyu is known for being one of the best cuts of beef in the world, and is often sold for hundreds of dollars. In an unlikely move, McDonald’s Australia now has its own Wagyu Beef Burger, becoming the first fast food chain to offer the cut on its menu.

The burger is made with “100 percent Australian-bred Wagyu beef,” and comes with bacon, caramelized onions, lettuce, classic cheese and McDonald’s tangy sauce.

This obviously isn’t the fancy, straight-out-of-Japan, $200 beef, but Australia is known to produce a pretty mean Wagyu, with exquisite marbling, and is still better than the standard pastoral cattle.

According to Stock and Land in Australia, the new burger is the most expensive on the menu, selling for $12.50 (about $9.64 USD).

McDonald’s Australia, AKA Maccas, expects to purchase over 600,000 pounds of Wagyu beef from Queensland farmers, in order to supply all its stores.

There is no indication how long the premium burger will be on the menu, but if any Aussies out there want to try McDonald’s fanciest burger ever, now’s the time to do it.

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Fast Food

McDonald’s Is Realizing We Want Breakfast Burgers, Step One Is The Big Brekkie Burger In Australia

McDonald’s is finally starting to see that people love combining breakfast with dinner items, so at least in Australia, the Golden Arches debuted a breakfast burger that we wish was a thing in the U.S.

They call it the Big Brekkie Burger, and it is a bacon cheeseburger with not only a layer of barbecue sauce, but a round egg and a hash brown nestled in between its buns.

At least here in the U.S., there’s nothing on the Mickey D’s menu that combines the best of breakfast and lunch, although we’ve recently learned that they’ll gladly stick an egg in your burger if you ask. The hash brown is another story, though, and this western-style brunch burger is yet another reason we should be jealous of McDonald’s Australia.

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Aside from it being all the way out in the Land Down Under, another heartbreaking issue is that it’s only available as a breakfast menu item.

So while they’ve got the hookups on this gorgeous combo, at least we get to say we can enjoy breakfast all day, without worrying about a 10:30 a.m. cutoff. Take that, Aussies.

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Culture Fast Food Technology

McDonald’s Australia Is Letting You Snapchat Them Your Job Application

It seems the days of walking into a place of business and asking the manager for a job application are almost gone. While most people just go online and look for applications, McDonald’s Australia (or Macca’s, as the Aussies call it)  will be taking that process to the next level by letting you Snap and inform them if you’re interested in working with them, starting today.

They’re calling them “Snaplications,” and they’re providing a Snapchat filter that makes it look like you’re in uniform as you make your case for a job in 10 seconds or less.

As soon as McDonald’s reviews your Snaplication and thinks you have potential, they’ll redirect you to their careers site where you can download an actual application form.

It sounds like a lot of work when you can just go straight to their site for the application, but at least this way, there’s someone at McDonald’s seeing your exuberant, smiling face.

It’s kind of a fun idea, especially since 65 percent of McDonald’s Australia employees are under the age of 18, so this can be a tool to lure in the youth with technology they can relate to.

While McDonald’s won’t look at the Snaps and hire people on the spot, it’s an interesting first step that’s sure to get a lot of applicants vying for a job with the Golden Arches.

h/t news.com

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Fast Food

McDonald’s Testing Table Service with Actual Forks & Knives

mcdonalds-burger

If you order a Big Mac, Grand Angus or Chicken Deluxe meal at the McDonald’s in Warilla, Australia between 5pm – 8pm on  a Monday or Tuesday, you’ll have the option of having your food served to you on china. We’re talking actual forks and knives accompanying your Mickey D’s burger and fries. 

The news come from Illawarra Mercury, who reports that “McDonald’s Warilla is the first Maccas outlet in the world to offer plates, cutlery and table service with its dine-in meals.”

The idea came from Warilla franchisees Glenn and Katia Dwarte. Mr. Dwarte began giving his parents and mother-in-law this more-formal service when they’d stop by the restaurant. After a few people watching asked them how they could get the same dine-in frills, the Dwartes pitched the idea to McDonald’s Australia chief executive Catriona Noble.

Noble proposed the idea to McDonald’s Chicago headquarters, resulting in an approval for a five-week trial of this unique fast  food service that launched Monday.

Mrs. Dwarte began working at McDonald’s in 1978 and the couple are franchisees at both Warrawong and Stockland Shellharbour. The Dwartes have also tested a mobile app that allows customers to order and pay for their food before arrival.

If the trial proves successful, don’t be surprised if you find yourself tipping your “waiter” after ordering a McRib and large Coke.

H/T Illawarra Mercury + PicThx McDonald’s

Categories
Fast Food

Aussie McDonald’s Goes ‘Macca’s’ for Australia Day

signboard-showing-maccas-in-australia

I’m going to start thinking of a kangaroo pun now, but in the meantime, here’s the deal.

Everyone has their cute little nickname for McDonald’s. It’s a fast food staple. We can’t help it. Mickey D’s, the Golden Arches, Ronald’s Place, Supersize-Me-Guy’s Tiny Square of Heaven. In Australia, it’s Macca’s, at least according to 55% of the entire population. Well, 55 is the magic number down under, because 13 locations throughout the country are changing their signs from McDonald’s to Macca’s, starting this week in celebration of Australia day. Mike Lollback, chief marketing officer for McDonald’s Australia said this:

“What better way to show Aussies how proud we are to be a part of the Australian community than by changing our store signs to the name the community has given us?”

I think I would start with free food, but to each his own.

The change, though temporary, started Tuesday in Sydney and Queensland and is said to “reflect McDonald’s place in Australia.”

Macca’s anybody?

H/T Finance News + PicThx Food World News