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Experience Rare Spirits Through This Immersive Virtual Reality Journey

Thanks to the advancements in technology, we are able to transform the physical world around us, by creating fascinating versions of ultra-enhanced realities that have yet to be explored.

The Macallan Rare Journey cocktail experience is capitalizing on this cutting-edge technology by providing a platform for in-depth story telling, to create a one-of-a-kind cocktail experience.

Now, Baptiste & Bottle, located within the the Conrad Hotel in Chicago, is offering guests a premiere virtual reality-based cocktail tasting experience, that takes guests on a journey, that will provide an inside look into the creative process behind Macallan’s spirits — culminating with the Macallan Rare Cask, which is made using casks from the top one percent of all casks maturing at The Macallan distillery.

The finished cocktail is a marriage of Bodegas Tradicion 30 year Oloroso Sherry and The Macallan Rare Cask.

As the the Macallan Rare Journey beings, and guests slip on the virtual reality goggles, they are transported to the oak forests, and fly through vineyards to the sherry bodegas — ending at The Macallan distillery and Easter Elchies house, which is the spiritual home that appears on every bottle of The Macallan. 

As the guest float through their virtual journey, The Macallan Rare Cask cocktail is prepare table side and is awaiting them as they come back into reality. 

The end result of this creative, uniquely intriguing journey is symbolic of both the complexity of virtual reality, and the simplicity of Macallan’s spirit — as Baptise & Bottle has developed this immersive attraction with just three ingredients — Macallan Rare Cask, Sherry and virtual reality. 

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Hit-Or-Miss

Arizona Costco Selling $17,000 Bottle of Scotch, About $1000 Per Shot

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Ever wish you could finish off your free samples marathon at Costco with a nice glass of fancy schmancy scotch? Yes, of course you have, because nothing goes better with microwaved fish sticks than a glass of ridiculously rare liquor. Luckily, the folks at a Costco in Scottsdale, Arizona know what’s up.

At the moment, the Scottsdale Costco is offering a $17,000 bottle of Macallan, which rounds out to roughly $1000 per shot.

So how do you justify dropping $17,000 on booze at Costco? Remind yourself that it was aged 60 years, that it comes in a slick Lalique crystal container, and that it’s one of just 400 bottles ever produced… ever. Only 72 of those bottles are available in the US, and how one of them managed to land at a Costco is a mystery.

For those looking for a  more cost-efficient option, we’d  recommend the barrel of Jack Daniel’s at Sam’s Club for $9660. Because a barrel of Jack > $1000 shots any day.

H/T + PicThx Thrillist

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Products

The Macallan x Oakley New Armored Flask is Sleek, Practically Indestructible and Kinda Looks Like a Grenade

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It’s a flask fit for Bruce Wayne, and with an SRP of $900, he’s probably the only one who can afford it anyway.

Laser-welded and encased in a sleek, black carbon fibre composite, The Macallan | The Flask is a new creative collaboration by the makers of Macallan Single Malt Scotch Whisky and Oakley, and was designed to be “the definitive solution for the industrious and active gentleman.” AKA Batman, obvs.

Perfect for dropping out of helicopters or stringing behind moving cars – no really, that’s exactly what the press release says – the new flask is available on its own for $900, or as part of a limited edition set which includes Macallan’s first-ever single cask, 22-year old American Oak Scotch Whisky; a secured aluminum funnel to prevent spillage while filling; and a matte black steel and carbon fibre metal case to store it all in — all for the low, low price of $1,500.

So go ahead and drink on the job, all you crazy caped crusaders. Your new favorite crime-fighting toy can definitely take the beating.

The Macallan | The Flask: $900 @ Macallan

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PicThx Macallan