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Culture Deals Feel Good Grocery Health Hit-Or-Miss News

Lyft Offering Cheap Rides To Help Families In Food Deserts

Photo: Kevin Grieve on Unsplash, Unsplash License[/caption]

The food desert problem in the U.S. originates in socio-structural issues that will require work from the ground up. For those of us who are new to the term, food deserts are defined as parts of the country that lack easy access to grocery stores containing healthful foods and vegetables. This is a complicated issue primarily affecting poor socioeconomic neighborhoods where transportation and resources are limited. Fast food restaurants litter these neighborhoods and contribute to the obesity epidemic as the only readily available, affordable, and easy options.

Wards 7 and 8 of Washington, D.C. are a perfect example of this, with only three grocery stores unrealistically expected to serve over 150,000 residents. About 81% of these residents are living in a food desert, more than the rest of D.C. combined. The majority of these people are living under the poverty line with Ward 7’s median income at $45,469 and Ward 8’s at $32,967. There’s plenty that needs to be addressed, but the rideshare company, Lyft, is taking the first step by partnering with Martha’s Table to try and bridge this gap.

Beginning January 1, Lyft will be offering grocery rides for only $2.50 to qualifying families. Families only need a child that is attending one of the seven participating elementary schools or is a part of Martha’s Table’s educational programming to be eligible for this program. Five hundred families will be selected to receive 50 rides each over the course of six months in an attempt to alleviate some of their daily stresses. The estimated cost for a family is $5 for a roundtrip a week.

Though Washington D.C. is a small reflection of the millions of people in the U.S. living in food deserts, this program has the potential to do a lot of good and hopefully inspire more action in the future.

More details can be found on Lyft’s Grocery Access Program website.

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Beer Brand Drinks Feel Good News Nightlife Toasty

Budweiser and Lyft ‘Give A Damn’ About Drunk Driving In New Campaign

Budweiser and Lyft recently announced the next step in their ‘Give A Damn’ campaign. Given the success of last year’s pilot program, the brands will expand the 2017 campaign to offer 150,000 round-trip rides across nine states, plus Washington, D.C., to help people get to and from their nights out.

The largest-ever safe rides effort from a beer company, ‘Give A Damn’ aims to make a statement against drunk driving and celebrate people who embrace Budweiser’s responsible drinking message: “Give A Damn. Don’t Drive Drunk.” Throughout the 15-week campaign, Budweiser and Lyft will offer 10,000 round-trip rides every weekend and on select holidays, when people need them most.

Beginning Sept. 21, Budweiser will provide up to 10,000 round-trip rides every weekend across nine states including New YorkColorado, and Florida, among others. Budweiser will share a unique ride code on its Facebook and Instagram channels each Thursday at 2 p.m. ET, which new and existing Lyft users over the age of 21 can use to claim a $20 ride credit (two $10 one-way rides) through the Lyft app. The credits can be redeemed for rides taken between 5 p.m. and 5 a.m. local time that Thursday, Friday or Saturday night.

To further promote the campaign’s responsible drinking message, Budweiser has released a new video spot, titled “Give A Damn,” (above) to celebrate its partnership with Lyft and recognize the people who plan ahead to get safely to and from their night out.

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Fast Food Technology

Lyft Now Has A ‘Taco Mode’ That Lets You Make A Taco Bell Pitstop

Photo: Taco Bell

Taco Bell has announced a new partnership with Lyft that’ll surely please anyone with the late-night munchies hoping to grab some fast food on their way home.

The ride share app will now feature a “Taco Mode” that activates with the push of a button. Taco Mode allows customers to visit The Bell on their way home. Some lucky riders will even get free swag and tacos during the limited promotion.

Taco Mode testing is currently underway in Orange County, CA, where Taco Bell Headquarters resides. The collaboration between the two brands will be available between July 27-29 and August 3-5. It will only be open from the hours of 9pm to 2am. Whether the Lyft driver gets to indulge on that Taco Bell goodness remains to be seen.

Now that Lyft has Taco Bell on lock, we wonder if they’re open to partnering up with any fried chicken spots. Hey, a guy can dream, can’t he?

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Beer News Nightlife

Budweiser’s Giving Away 80,000 Free Late Night Lyft Rides

lyft-bud

Budweiser tries its best to alter your mind, get you drunk, and make you forget about your terrible work day, but they’ll be damned if they let you get in a car with that modified state of mind.

From Sept. 16, to the end of 2016, Budweiser and Lyft will be providing $10 ride coupons on weekends and holidays, between 10 p.m. and 2 a.m., to riders who are 21 years old, or older.

The promotion is only taking place in New York, Colorado, Illinois, and Florida at the moment, but at least some late-night party-goers can now enjoy a free ride home.

They will be giving out a total of 80,000 rides, and will spread them out, 5,000 at a time, as every Thursday at 2 p.m. ET, Lyft users will be encouraged to check Budweiser’s Facebook and Twitter feeds in order to grab the promo code.

While they’re promoting it as a “free ride,” it’s assuming you’re not traveling somewhere that’s more than $10 away. Still a decent deal though.