Packaged Food

For 10 Lucky People, Lucky Charms Will Be Giving Away Rare Boxes Of All-Marshmallow Cereal

Lucky Charms Marshmallow Box

As long as Lucky Charms cereal has existed, there have been legends of a box made entirely of marshmallows. For a kid on a sugar high, a box of all-marshmallow Lucky Charms can literally be compared to a pot of gold at the end of the rainbow. Now, Lucky Charms says that 10 boxes exist.

General Mills announced that consumers will be able to win themselves one of the 10 rare boxes of Lucky Charms featuring nothing but marshmallow pieces. What they need to do is take a photo of themselves holding an “imaginary” box of Lucky Charms and post it on social media (Facebook, Twitter, or Instagram) between Oct. 14 through Oct. 18. The hashtag #Lucky10Sweepstakes must also be used.

But let’s let Biz Markie tell you what’s up.

Typically, a normal box would feature an abundance of wheat cereal pieces with about a few handfuls of marshmallow pieces to balance out the flavor. We remember picking each piece out individually and eating them all at once in a smaller, sugary bite.

If you’ll excuse us, we have some Lucky Charms to try to win.



Packaged Food

Nice: Rainbow-Laden Lucky Charms ‘Comes Out’ for Gay Pride Month


Sometimes it doesn’t take a 40+ person innovation team to come up with a brilliant, billion-dollar-Doritos-Locos idea. Sometimes, all you need is good timing.

Since 1964, General Mills brand Lucky Charms has brought sugary oat and marshmallow-laden cereal to the masses, but for LGBT Pride Month, the clever marketing team is casting the rainbow-friendly cereal in a whole new light.

Under the tag #LuckytoBe, the latest Lucky Charms ad campaign wants to remind consumers how lucky they are to be unique, to not all “look the same,” “believe the same things,” or, heck, “love the same people.” It’s cute, colorful, and 100% feel-good — enough so that even GLAAD is feeling the leprechaun love.

“Happy” Monday, indeed.

H/T AdWeek + PicThx Lucky Charms


4-Year-Old Creates the World’s Most Epic Breakfast Cereal


The folks over Thrillist recently consulted the expertise of a 4-year-old in order to create “the ultimate breakfast cereal.” To create this Frankenstein concoction, all the best parts were delicately picked out of four different cereals. A box of Lucky Charms was pillaged for just the marshmallows, the “reds” taken from Froot Loops, the Honey Bunches pried (and the Oats left for dead), and the berries picked from a box of Crunch Berries. The whole shebang was eaten with a half-gallon of just Cinnamon Toast Crunch leftover milk — which is arguably the best part of that particular cereal.


We bet health food nuts are having a field day with this but c’mon, ya’ll are just mad you didn’t think about it first.

Check out the full story over at Thrillist.


Crunchgate: Cap’n Crunch Makes National Headlines, Insists He is Not a Liar & a Fraud


Dear Foodbeast Readers,

Apparently, we’ve caused a national outrage that some have deemed “the greatest controversy in recorded history.” When we broke the news that Cap’n Crunch is a Liar and a Fraudreaders were both heartbroken and shocked that we had the audacity to utter such blasphemy.

While others were simply delighted

As you read this, you’re probably thinking, “All of this fuss and tears over a jolly bearded man in a Halloween costume?” Our answer: This is the internet, purveyor of serious sh*t. At least, serious enough to land the story and cause a plethora of temper tantrums on Huffpo, CNNGawker and the National Post (check the comment sections, they’re great).

While we initially lamented over the discovery that the Cap’n was a commander and not the “captain” he claimed to be, many were quick to point out that anyone in command of a ship and crew, regardless of their rank, is considered a “Captain.”

That being said, we apologize for not consulting America’s beloved cereal icon first. Who knew that a two-dimensional cartoon character could cause such a monumental controversy? Luckily, Cap’n Crunch himself reached out to us to set things straight.

No worries, Cap’n, we’ve still got mad love for ya — even if you do shred the roofs of our mouths to fleshy bits.



Unapologetic Leafs Fan & Lucky Charms Enthusiast


Lucky Charms Cheesecake Has Oats-Soaked Filling & Roasted Marshmallow Layer

Lucky Charms Cheesecake

Lucky Charms is the cereal of dreams. It’s everything you’d ever want for dessert breakfast — marshmallows, sugary oats and a leprechaun spokesperson. So while it seems impossible for the big LC to get any better, well, it does. Ohhh does it ever. Cue in: Lucky Charms Cheesecake.


While the cheesecake-making process is fairly straightforward, the most difficult part of this creation is separating the oats from the marshmallows, mostly because it’s nearly impossible to resist eating all the charms. That being said, the concoction follows a similar recipe to standard cheesecakes, except for soaking the O’s in the filling cream for flavor. After baking, the marshmallows melt on top and brown to create a sugary crust that’s the stuff of perfection.

Get the full recipe from Dan, the baking genius behind Food in My Beard.

H/T + PicThx The Food in My Beard


Cereal Art Recreates the Pyramids and Other Breathtaking Landscapes


In a series of mesmerizing photos, artist Ernie Button visualizes our favorite breakfast cereals in the form of dreamy landscapes. His Cerealism project captures the Egyptian horizon in the form of Cheerios “Cheeramids,” bales of Shredded Wheat underneath a cloudy blue sky and a lovely clover patch of Lucky Charms. Each photograph invites the viewer to observe the nuanced textures and colors of each cereal brand, taking national commodities and turning them into soft, serene images evoking wanderlust.

“When I started I really didn’t know that I would have so much fertile ground to explore,” Button told Wired. While his backdrops were often inspired by the Arizona desert surrounding him, he allowed the shape of the different cereals to guide him, hence the undersea escape (among others) below.

via wired



The Man Behind Fried Cereal

Fried Cereal

Every morning during the commute to the FOODBEAST office, I’m either listening to Madeleine Brand and Larry Mantle on KPCC or some new tunes from KCRW. I felt very fortunate to catch the end of Madeleine’s show yesterday because I got introduced to the man behind Fried Cereal, Charles Phoenix.

Phoenix is known for his previous culinary contributions including the Cherpumple, a dessert version of the Turducken/Inception Dessert combining 3 cakes and 3 pies into 1, and the Inchezonya, an entree that combines lasagna and enchiladas!

Phoenix’s fried cereal includes a fine mixture of name-brands including Frosted Flakes, Lucky Charms, Cap’n Crunch, Cocoa Krispies and Fruit Loops. I definitely think adding some Cinnamon Toast Crunch wouldn’t hurt! What brands would YOU put in your fried cereal?

Phoenix’s videos definitely put the kitsch in Kitchen, but his culinary creations are definitely worth taking note. Below find his videos for Fried Cereal and the Cherpumple.



Psycho Donuts Reveals a Shamrock Donut

Psycho Donuts has some serious Irish pride, revealing their second holiday donut for the week with this Shamrock donut. The first one you’ll recall we announced a few days back was the green-tinted Cadillac Margarita Donut, and now we’re looking at a Lucky Charm infested donut that the California-based donut shop is releasing. This donut will be available all week long, so if you’re in the area, don’t sleep!

This picture above has been updated 3/15/2011.