Drinks Packaged Food

Swiss Miss x Lucky Charms Collab Looks Like Pure Magic

On chilly nights, nothing beats a piping cup of hot cocoa to truly warm the soul. While Swiss Miss is one of the most iconic brands of hot chocolate out there, we were pretty surprised to discover that they’ve yet to do an official collaboration. Until now, that is.

Swiss Miss has now partnered up with Lucy Charms to release a new line of Lucky Charms Hot Cocoa.

The new hot cocoa boasts all the iconic Lucky Charms marshmallows you’d typically find in the cereal box including hearts, stars, horseshoes, clovers, blue moons, unicorns, rainbows, and red balloons.

You can find the new Swiss Miss x Lucky Charms collaboration available now at participating grocery stores nationwide.

I’m sure there’s a magically delicious pun somewhere, but until that arrives in the old noggin, I’m just stoked to be able to enjoy being a kid again. Even if it lasts only as long as a cup of hot chocolate.

Grocery Packaged Food Sweets What's New

Lucky Charms Adds Unicorn Marshmallow To Their Cereal, Replacing The Hourglass

Every time we think the unicorn food fad is done and over with, somebody comes along and revitalizes it with a brand new item. This time, it’s Lucky Charms bringing the kaleidoscopic hues back to life with their new unicorn marshmallow.

unicorn marshmallow

Photo courtesy of General Mills

The new unicorn-shaped mallow replaces the hourglass in the Lucky Charms’s available shapes. It’s got a white background and the ever-familiar blue and purple notes that color the horse’s mane and horn.

In a press release, the company mentions that they asked kids to help them come up with the new shape. Given that unicorns have basically taken over the Internet, especially in the kid-dominant YouTube and Snapchat spaces, it makes sense that they would go with the popularity of the mythical horse.

Unicorn-themed food has been big on Instagram for years now, but it’s been pushed to the point of ridicule with items like unicorn pizza. General Mills, who owns Lucky Charms, is looking to capitalize on that trend at the retail level. They’ll be competing with Kellogg’s, who already has an official Unicorn Cereal in stores. With that in mind, we have to ask: is this just General Mills trying to get in on a trend, or is the shift to retail cementing the Unicorn’s status as a true trend?

One thing we know for sure is that the Unicorn will be a permanent addition to Lucky Charm’s marshmallows, so you can count on seeing them for at least a while.

Now Trending Packaged Food

General Mills Trolls Kellogg’s, Straight Up Snatches Frosted Flakes Name

The pettiness is real over at General Mills as they lowkey trolled Kellogg’s with their new Lucky Charms cereal.

At first glance, you probably saw Junk Banter’s photo above, read “Lucky Charms Frosted Flakes,” and thought, “Oh, cool. Another food collab.” That couldn’t be further from the case.

General Mills and Kellogg’s are well-known direct competitors, and GM had the audacity to use Kellogg’s Frosted Flakes name in its upcoming cereal.

That would literally be like Frito-Lay releasing Flamin’ Hot Takis, or Burger King releasing a McWhopper.

To add more to the social media banter, rapper Cardi B claimed that she invented the cereal, and wants the recognition because she rapped a line about Lucky Charms and Frosted Flakes on her hit song “Bodak Yellow”.

Aside from the brand wars, replacing the toasted oats with sugary frosted flakes sounds amazing. It also sounds like you’ll go into shock with all the sugar, but the taste might be worth it.

General Mills didn’t give an official launch date, just stating they’d be out in January, but as you can see by the Instagram photo posted on Snack Cellar, the cereal has already been spotted at Walmart.

We have to give General Mills props, in an age where petty acts rule the internet, they’re taking a step in the right direction.

Culture Packaged Food

Gamers Rejoice, Super Mario Cereal Is Coming Soon To The U.S.

Whether shooting Koopa shells from go-karts, or saving a princess from a pixelated castle, Super Mario has been a beloved staple in pop culture since the 80s. Now our favorite mustachioed plumber will be making his way to your kitchen, as an official Super Mario Cereal will be hitting U.S. store shelves.

While Kellogg’s U.S. didn’t confirm it yet, Kellogg’s UK did us a favor, tweeting out, “We can confirm this product is being released in the U.S., but not currently in the UK. We will pass your feedback on! Thanks.”


If you search for it on Brickseek, the cereal is already in Target’s inventory, with a retail price of $3.14, so it could be coming soon.

From photos, it looks like the cereal will consist of  star shaped toasted oats, and “power-upmarshmallows. Kind of like Lucky charms, but with different shapes.

Gamers can also rejoice as it seems the cereal is an amiibo, which allows players to scan the box and unlock special content on Super Mario Odyssey.

The back of the Mario cereal box

All signs point to the cereal being real, although there is no official confirmation at this point, but needless to say, Americans will be waiting on this one, especially at Target.

Fast Food Hit-Or-Miss Sweets

Burger King Launched A Lucky Charms Shake That Tastes Like Your Childhood

Photo by Isai Rocha/Foodbeast

Burger King keeps dropping new items, trying to see what sticks, and once again, they’re trying to tap into our childhood.

BK introduced a Lucky Charms Shake with actual bits of Lucky Charms cereal inside, available for a limited time.

The shake is made with vanilla soft serve, hand-spun with sweet syrup, and pieces of the oat cereal and marshmallows we grew up loving.

Photo by Isai Rocha/Foodbeast

After trying the drink, it definitely tastes like a really cold version of the popular cereal, if not a bit sweeter because of the ice cream.

The shake comes two months after Burger King introduced a Froot Loops Shake, so they seem to be going all in with the cereal and ice cream trend.

Burger King said the shake will be available at participating restaurants nationwide, for the recommended price of $2.99, although our shakes at the Santa Ana, California location were $3.69 each.

If you’re a Lucky Charms fan, you’ll definitely love it. If you’re not, it’s still pretty all right, if you’re OK with the sips of diabetes flowing through your system.

Packaged Food Sweets

Here’s Exactly How To Get Lucky Charms’ MARSHMALLOW-Only Box

Have you ever poured yourself a bowl of Lucky Charms cereal simply to pick out everything but the sugary marshmallow pieces? What if Lucky Charms made a box that only featured the delicious cornucopia of marshmallow pieces and none of the cereal?

Well that’s exactly what they just did.

Lucky Charms has announced that they will be giving away 10,000 boxes of Lucky Charms Marshmallows. All you have to do is buy a regular box of Lucky Charms that has the Marshmallow promotion design on it and enter the 14-digit code found inside the box at You’ll instantly see if you’re one of the 10,000 folks who won a colorful box of marshmallows-only breakfast cereal.

The marshmallow promotion will run from now through December, or until all the 10,000 boxes have been claimed.

Good luck you sugar fiends!

Cravings Recipes Sweets Video

This Boozy Lucky Charms Milkshake Will Get You Magically Turnt Up

As a grown man, I have no qualms with eating a bowl of Lucky Charms at my desk before clocking into work. I do, however, have had a recurring fear of leprechauns exacting reveng on me for eating their marshmallow brethren.

That is, until I found something nice and alcoholic to calm the nerves from such paranoia. Enter Foodbeast’s take on Lucky Charms Vodka Milkshakes.


Here’s What You Need

  • Lucky Charms Marshmallows
  • Milk
  • Vanilla Ice Cream
  • Vanilla Extract
  • Vodka
  • Marshmallow Creme

Here’s What To Do

  • Throw a bowl of Lucky Charms marshmallows into a blender.
  • Add the marshmallow powder to a bowl of milk and stir.
  • Throw a few scoops of vanilla ice cream into the blender.
  • Pour in the marshmallow milk, some vanilla extract, and some vodka.
  • Blend and pour into a tall glass.
  • Top with a generous amount of Lucky Charms marshmallows and some marshmallow creme.

Check out the video for the full complete, colorful, recipe.

Packaged Food

You Can Now Buy The Lucky Charms Marshmallows By The Pound


Like every other kid who’s tried Lucky Charms cereal, we used to pick the marshmallows out and eat them individually. As always, the pesky pieces of oats would always get in the way. Now, after all these years, you can finally buy the dehydrated marshmallow pieces by themselves.

According to ABC7, you can purchase a one-pound bag of the infamous marshmallows on Amazon for $11.49 ($10.01 originally) from Medley Hills Farm. You’ll get all the popular shapes like the rainbow, leprechaun hat and moon.

Fellow Foodbeast Ethan currently awaits his bag of marshmallows, his childhood dream of crushing a bowl of dehydrated sugar realized.

Needless to say, we’ll be after his Lucky Charms.