Packaged Food Snacks Sweets What's New

Lucky Charms Just Magical Marshmallows Are Back

Marshmallow lovers, the time to rejoice is right now. That’s because Lucky Charms is bringing back their beloved Just Magical Marshmallow packs.

Arriving on shelves at major retailers nationwide now, the Just Magical Marshmallows celebrate all eight iconic Lucky Charms marshmallow shapes in 8 newly designed, 4-ounce packs. These all-marshmallow packs are only available for a limited time with a suggested retail price of $3.99.

And if you’ve ever wondered what each Lucky Charm marshmallow shape meant, here’s a quick guide to their powers:

  • Heart Charm: This charm allows you to bring things to life. 
  • Star Charm: This charm gives you the power to fly. 
  • Horseshoe Charm: This charm gives you the power to speed up time. 
  • Clover Charm: This charm brings the power of good fortune. 
  • Blue Moon Charm: This charm gives the power of invisibility. 
  • Unicorn Charm: This charm gives you the power to teleport. 
  • Rainbow Charm: This charm gives you the power to add color to your world. 
  • Red Balloon Charm: This charm gives you the power to make things float. 
Film/Television Packaged Food

LOKI CHARMS Cereal Debuts In Exclusive Drop For ‘LOKI’ Disney Plus Premiere

Marvel’s Loki series is only days away from premiering on Disney Plus. While the world eagerly awaits the launch, Lucky Charms has already undergone a transformation in the spirit of the god of mischief.

Photo courtesy of General Mills

Starting Wednesday, June 9, a limited-edition batch of Loki Charms will drop — featuring an exclusive design swapping Lucky the Leprechaun with the titular Loki.

About 3,500 boxes will be available at at 11am EST on June 9. You can get them for about $8 each, while supplies last.


Lucky Charms Cookie Dough Turns The Magical Breakfast Cereal Into Warm Cookies

Image courtesy of General Mills/ShutterStock

Pillsbury is adding another iteration for you to relive that magic for anyone with warm memories of waking up and downing a bowl of Lucky Charms breakfast cereal before school.

The brand has released a limited-edition Lucky Charms Sugar Cookie Dough with Marshmallow Bits in stores.

This exclusive batch of cookie dough is ready to bake into some warm sugar cookies that taste like the iconic breakfast cereal — down to the little colorful marshmallow pieces.

You can also safely eat the cookie dough raw if you’re feeling it at the moment.

Customers can find the new Lucky Charms Sugar Cookie Dough with Marshmallow Bits in grocery retailers nationwide now. It’ll likely be around until Easter.

Drinks Packaged Food

Swiss Miss x Lucky Charms Collab Looks Like Pure Magic

On chilly nights, nothing beats a piping cup of hot cocoa to truly warm the soul. While Swiss Miss is one of the most iconic brands of hot chocolate out there, we were pretty surprised to discover that they’ve yet to do an official collaboration. Until now, that is.

Swiss Miss has now partnered up with Lucy Charms to release a new line of Lucky Charms Hot Cocoa.

The new hot cocoa boasts all the iconic Lucky Charms marshmallows you’d typically find in the cereal box including hearts, stars, horseshoes, clovers, blue moons, unicorns, rainbows, and red balloons.

You can find the new Swiss Miss x Lucky Charms collaboration available now at participating grocery stores nationwide.

I’m sure there’s a magically delicious pun somewhere, but until that arrives in the old noggin, I’m just stoked to be able to enjoy being a kid again. Even if it lasts only as long as a cup of hot chocolate.

Grocery Packaged Food Sweets What's New

Lucky Charms Adds Unicorn Marshmallow To Their Cereal, Replacing The Hourglass

Every time we think the unicorn food fad is done and over with, somebody comes along and revitalizes it with a brand new item. This time, it’s Lucky Charms bringing the kaleidoscopic hues back to life with their new unicorn marshmallow.

unicorn marshmallow

Photo courtesy of General Mills

The new unicorn-shaped mallow replaces the hourglass in the Lucky Charms’s available shapes. It’s got a white background and the ever-familiar blue and purple notes that color the horse’s mane and horn.

In a press release, the company mentions that they asked kids to help them come up with the new shape. Given that unicorns have basically taken over the Internet, especially in the kid-dominant YouTube and Snapchat spaces, it makes sense that they would go with the popularity of the mythical horse.

Unicorn-themed food has been big on Instagram for years now, but it’s been pushed to the point of ridicule with items like unicorn pizza. General Mills, who owns Lucky Charms, is looking to capitalize on that trend at the retail level. They’ll be competing with Kellogg’s, who already has an official Unicorn Cereal in stores. With that in mind, we have to ask: is this just General Mills trying to get in on a trend, or is the shift to retail cementing the Unicorn’s status as a true trend?

One thing we know for sure is that the Unicorn will be a permanent addition to Lucky Charm’s marshmallows, so you can count on seeing them for at least a while.

Now Trending Packaged Food

General Mills Trolls Kellogg’s, Straight Up Snatches Frosted Flakes Name

The pettiness is real over at General Mills as they lowkey trolled Kellogg’s with their new Lucky Charms cereal.

At first glance, you probably saw Junk Banter’s photo above, read “Lucky Charms Frosted Flakes,” and thought, “Oh, cool. Another food collab.” That couldn’t be further from the case.

General Mills and Kellogg’s are well-known direct competitors, and GM had the audacity to use Kellogg’s Frosted Flakes name in its upcoming cereal.

That would literally be like Frito-Lay releasing Flamin’ Hot Takis, or Burger King releasing a McWhopper.

To add more to the social media banter, rapper Cardi B claimed that she invented the cereal, and wants the recognition because she rapped a line about Lucky Charms and Frosted Flakes on her hit song “Bodak Yellow”.

Aside from the brand wars, replacing the toasted oats with sugary frosted flakes sounds amazing. It also sounds like you’ll go into shock with all the sugar, but the taste might be worth it.

General Mills didn’t give an official launch date, just stating they’d be out in January, but as you can see by the Instagram photo posted on Snack Cellar, the cereal has already been spotted at Walmart.

We have to give General Mills props, in an age where petty acts rule the internet, they’re taking a step in the right direction.

Culture Packaged Food

Gamers Rejoice, Super Mario Cereal Is Coming Soon To The U.S.

Whether shooting Koopa shells from go-karts, or saving a princess from a pixelated castle, Super Mario has been a beloved staple in pop culture since the 80s. Now our favorite mustachioed plumber will be making his way to your kitchen, as an official Super Mario Cereal will be hitting U.S. store shelves.

While Kellogg’s U.S. didn’t confirm it yet, Kellogg’s UK did us a favor, tweeting out, “We can confirm this product is being released in the U.S., but not currently in the UK. We will pass your feedback on! Thanks.”


If you search for it on Brickseek, the cereal is already in Target’s inventory, with a retail price of $3.14, so it could be coming soon.

From photos, it looks like the cereal will consist of  star shaped toasted oats, and “power-upmarshmallows. Kind of like Lucky charms, but with different shapes.

Gamers can also rejoice as it seems the cereal is an amiibo, which allows players to scan the box and unlock special content on Super Mario Odyssey.

The back of the Mario cereal box

All signs point to the cereal being real, although there is no official confirmation at this point, but needless to say, Americans will be waiting on this one, especially at Target.

Fast Food Hit-Or-Miss Sweets

Burger King Launched A Lucky Charms Shake That Tastes Like Your Childhood

Photo by Isai Rocha/Foodbeast

Burger King keeps dropping new items, trying to see what sticks, and once again, they’re trying to tap into our childhood.

BK introduced a Lucky Charms Shake with actual bits of Lucky Charms cereal inside, available for a limited time.

The shake is made with vanilla soft serve, hand-spun with sweet syrup, and pieces of the oat cereal and marshmallows we grew up loving.

Photo by Isai Rocha/Foodbeast

After trying the drink, it definitely tastes like a really cold version of the popular cereal, if not a bit sweeter because of the ice cream.

The shake comes two months after Burger King introduced a Froot Loops Shake, so they seem to be going all in with the cereal and ice cream trend.

Burger King said the shake will be available at participating restaurants nationwide, for the recommended price of $2.99, although our shakes at the Santa Ana, California location were $3.69 each.

If you’re a Lucky Charms fan, you’ll definitely love it. If you’re not, it’s still pretty all right, if you’re OK with the sips of diabetes flowing through your system.