Food Fashion

Crocs Taps in With Lucky Charms For Latest Collab

Just in time to step into St. Patty’s Day this week, Crocs and Lucky Charms have linked up to release a brand new themed collection today.

The limited edition Crocs shoe is emblazoned with Lucky Charms branding, bold and brash like Lucky the Leprechaun himself. Accompanying it is a 5-pack set of Lucky Charms Jibbitz to decorate your paid with so folks know how hard you rep your favorite cereal.

This new Crocs x Lucky Charms collection is available now for a limited time only.

If you’re loving this pair of Crocs clogs, then for sure you’ll appreciate the time a KFC-themed pair was released.

Packaged Food What's New

General Mills’ Spring Cereal Lineup Features a Cinnamon Toast Crunch and Lucky Charms Mashup

Breakfast this spring is about to turn up with two interesting new limited edition cereals from General Mills: Reese’s Puffs Bunnies and Lucky Charms Cinnamon Toast Crunch Mix.

To be honest I don’t know why I’ve never tried mixing Cinnamon Toast Crunch and Lucky Charms together because that union sounds like some delicious teamwork. As for the Reese’s Puffs Bunnies, they’re as the name suggests, shaped like cute hippety-hoppities and a festive option come Easter time.

The Lucky Charms Cinnamon Toast Crunch Mix is now available for a limited time, while the Reese’s Puffs Bunnies will be at retailers for a limited time starting late February.

Packaged Food Sweets What's New

This Limited Edition Lucky Charms Turns Your Milk Green

General Mills is getting ahead of the St. Patrick’s Day holiday in March by releasing a new limited edition Lucky Charms cereal that turns your milk green.

Green Milk Turn Lucky Charms are the same frosted oats cereal pieces fans know and love, but with special St. Patrick’s Day-themed marshmallows, including magical clover charms that will turn your cereal milk green. It’s the perfect meal to start your day on the holiday that the color green built.

Limited edition Green Milk Turn Lucky Charms will be available at major retailers nationwide at the end of January for a limited time for a suggested retail price of $4.73 USD.

Packaged Food Snacks Sweets What's New

Lucky Charms Just Magical Marshmallows Are Back

Marshmallow lovers, the time to rejoice is right now. That’s because Lucky Charms is bringing back their beloved Just Magical Marshmallow packs.

Arriving on shelves at major retailers nationwide now, the Just Magical Marshmallows celebrate all eight iconic Lucky Charms marshmallow shapes in 8 newly designed, 4-ounce packs. These all-marshmallow packs are only available for a limited time with a suggested retail price of $3.99.

And if you’ve ever wondered what each Lucky Charm marshmallow shape meant, here’s a quick guide to their powers:

  • Heart Charm: This charm allows you to bring things to life. 
  • Star Charm: This charm gives you the power to fly. 
  • Horseshoe Charm: This charm gives you the power to speed up time. 
  • Clover Charm: This charm brings the power of good fortune. 
  • Blue Moon Charm: This charm gives the power of invisibility. 
  • Unicorn Charm: This charm gives you the power to teleport. 
  • Rainbow Charm: This charm gives you the power to add color to your world. 
  • Red Balloon Charm: This charm gives you the power to make things float. 
Film/Television Packaged Food

LOKI CHARMS Cereal Debuts In Exclusive Drop For ‘LOKI’ Disney Plus Premiere

Marvel’s Loki series is only days away from premiering on Disney Plus. While the world eagerly awaits the launch, Lucky Charms has already undergone a transformation in the spirit of the god of mischief.

Photo courtesy of General Mills

Starting Wednesday, June 9, a limited-edition batch of Loki Charms will drop — featuring an exclusive design swapping Lucky the Leprechaun with the titular Loki.

About 3,500 boxes will be available at at 11am EST on June 9. You can get them for about $8 each, while supplies last.


Lucky Charms Cookie Dough Turns The Magical Breakfast Cereal Into Warm Cookies

Image courtesy of General Mills/ShutterStock

Pillsbury is adding another iteration for you to relive that magic for anyone with warm memories of waking up and downing a bowl of Lucky Charms breakfast cereal before school.

The brand has released a limited-edition Lucky Charms Sugar Cookie Dough with Marshmallow Bits in stores.

This exclusive batch of cookie dough is ready to bake into some warm sugar cookies that taste like the iconic breakfast cereal — down to the little colorful marshmallow pieces.

You can also safely eat the cookie dough raw if you’re feeling it at the moment.

Customers can find the new Lucky Charms Sugar Cookie Dough with Marshmallow Bits in grocery retailers nationwide now. It’ll likely be around until Easter.

Drinks Packaged Food

Swiss Miss x Lucky Charms Collab Looks Like Pure Magic

On chilly nights, nothing beats a piping cup of hot cocoa to truly warm the soul. While Swiss Miss is one of the most iconic brands of hot chocolate out there, we were pretty surprised to discover that they’ve yet to do an official collaboration. Until now, that is.

Swiss Miss has now partnered up with Lucy Charms to release a new line of Lucky Charms Hot Cocoa.

The new hot cocoa boasts all the iconic Lucky Charms marshmallows you’d typically find in the cereal box including hearts, stars, horseshoes, clovers, blue moons, unicorns, rainbows, and red balloons.

You can find the new Swiss Miss x Lucky Charms collaboration available now at participating grocery stores nationwide.

I’m sure there’s a magically delicious pun somewhere, but until that arrives in the old noggin, I’m just stoked to be able to enjoy being a kid again. Even if it lasts only as long as a cup of hot chocolate.

Grocery Packaged Food Sweets What's New

Lucky Charms Adds Unicorn Marshmallow To Their Cereal, Replacing The Hourglass

Every time we think the unicorn food fad is done and over with, somebody comes along and revitalizes it with a brand new item. This time, it’s Lucky Charms bringing the kaleidoscopic hues back to life with their new unicorn marshmallow.

unicorn marshmallow

Photo courtesy of General Mills

The new unicorn-shaped mallow replaces the hourglass in the Lucky Charms’s available shapes. It’s got a white background and the ever-familiar blue and purple notes that color the horse’s mane and horn.

In a press release, the company mentions that they asked kids to help them come up with the new shape. Given that unicorns have basically taken over the Internet, especially in the kid-dominant YouTube and Snapchat spaces, it makes sense that they would go with the popularity of the mythical horse.

Unicorn-themed food has been big on Instagram for years now, but it’s been pushed to the point of ridicule with items like unicorn pizza. General Mills, who owns Lucky Charms, is looking to capitalize on that trend at the retail level. They’ll be competing with Kellogg’s, who already has an official Unicorn Cereal in stores. With that in mind, we have to ask: is this just General Mills trying to get in on a trend, or is the shift to retail cementing the Unicorn’s status as a true trend?

One thing we know for sure is that the Unicorn will be a permanent addition to Lucky Charm’s marshmallows, so you can count on seeing them for at least a while.