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You Can Pay Through Facial Recognition Tech At This California Burger Joint

We’ve had friends ask us to spot them for food because they’ve forgotten both their wallets and phones on multiple lunch breaks. You know who you are. If only there was some kind of technology that would bypass absentmindedness and allow you to pay for your meal with the your most primal of assets: your face.

In a pretty groundbreaking advancement, Cali Burgers announced a pilot program at their Pasadena, CA, location that lets customers pay using their face.

Rather than swiping with a credit card, all you’ll have to do is stand there and smile.

Originally, CaliBurger customers were only able to face log into their loyalty accounts at the self-ordering kiosk. They would then have to use a credit card or their phones to complete their order before receiving food. Now, it appears that has become a thing of the past for anyone with a face.

“The positive customer reaction to face-based loyalty login at the kiosks encouraged us to quickly deploy face based payments at the kiosks,” said John Miller, CEO of Cali Group. “To our knowledge, this is the first time in America that customers in a retail environment can pay without needing a physical or digital wallet.”

Once patrons’ faces are scanned, all they’ll have to do is enter their 3-digit CVV number from their credit card to finish the transaction.

CaliBurger’s payment program launches on Jan. 30.

Definitely going to go try it out a few times. Wonder if they’ll be able to recognize my face after I put on a few pounds though?

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Fast Food

Everything You Need To Know About Chipotle’s Rewards Program

chiptopia-card

The few Chipotle lovers who are still loyal after the E. Coli scares can rejoice. Chipotle has created a summer loyalty program dubbed Chiptopia which is designed to reward the most loyal customers for three months.

Unlike most rewards programs Chiptopia is not based on money or points, but frequency of visits. The complex rewards program rewards loyal customers who make multiple paid visits in a month, but it also has three status levels with different rewards.

Customers who visit a Chipotle in July will be able to pick up a Chiptopia rewards card and earn free chips and guacamole with participating purchase. The three levels are mild, medium and hot which sounds simple enough, but Chipotle added some math into the rewards system.

Every fourth, eighth and 11th purchase including redeemed rewards each month gets you one free entree and a new status level. But don’t think you can stack your purchases over three months, your status goes back to zero at the end of each month and the rewards also expire 30 days after you earn them.

Chipotle-Ext-Stk-03

To complicate the system even further, there are bonus rewards if you achieve the same status each month.  Customers who achieve Mild status all three months earn an additional free entree. Those who reach medium all three months earn $20 in online Chipotle merchandise. Super-loyal customers who achieve Hot all three earn catering for 20.

The summer loyalty program appears to be a sort of test drive, at least according to a statement from Mark Crumpacker, chief creative and development officer at Chipotle. “While Chiptopia Summer Rewards lasts just three months, we will be carefully listening to our customers and using what we learn as we consider the design of an ongoing rewards program,” said Crumpacker.

The internet has already caught wind of the rewards program. Some loyal burrito fans appear to be beyond excited for the rewards program.

Categories
Fast Food

McDonald’s Wants Your Loyalty, Starts New Rewards Program

Franchise-McD

Those who roll by McDonald’s every day, get ready for some good news. All those consistent visits will soon pay off thanks to the burger chain launching a loyalty program.

Set to release late this year or early 2017, Forbes reports that McDonald’s wants to compete with major coffee brands like Starbucks and Dunkin’ Donuts.

McDonald’s had already launched a McCafe app where customers were rewarded with a free drink after purchasing five. Now, the brand wants to spread its reach further by casting a wider net of points for customers who don’t always drink McCafe.

According to McDonald’s USA President, Mike Andres, the new loyalty program will link rewards to non-coffee purchases as well as visits. This means, if customers are lagging, McDonald’s will send them a reminder to spend their points through the app or they’ll lose them.

Kind of how Starbucks does it.

With all-day breakfast helping boosts McDonald’s sales, it’s actually the perfect time to get that loyalty program started.