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Bibigo News Packaged Food Products Sports

The Lakers and Bibigo Reveal Multi-Year Global Marketing Partnership Deal

Bibigo, which sells Korean-inspired dumplings, sauces, frozen meals and other snacks, just announced its partnership with the illustrious Los Angeles Lakers for a multi-year global marketing partnership deal.

This partnership includes the official jersey patch rights beginning with the 2021-22 season, replacing Wish as the jersey patch sponsor for the last three years.

The deal entails that the Bibigo brand will be prominently displayed on Laker jerseys for the next five years, which is the length of the brand partnership per a Los Angeles Times report

Below is more information about the partnership:

  • Bibigo is the only food brand partner with a jersey patch in the NBA for the 2021-22 season to date.
  • Bibigo is the first Korean company to have a jersey patch with an NBA team.
  • Bibigo will deploy its marketing programs through Lakers’ properties such as in-arena signage, digital content elements on Lakers.com, and the jersey patch designation.
  • Bibigo will collaborate with the team to create and share inspiring content, drive consumer engagement, and offer unique opportunities to introduce fans to the delicious taste and benefits of Korean food.
  • Food is one of the greatest connectors and Bibigo has a wide array of portfolio offerings to create millions of connections globally, including snacks and appetizers and Mandu, the brand’s signature item.
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Hit-Or-Miss News

Kobe Gives Death Stare To Fan Trying To Secretly Film His Family’s Meal [WATCH]

Kobe Bryant went out in a blaze of glory, scoring 60-points in his final game wearing Laker purple and gold last season. Over his long 20-year career, we’ve seen Bryant show every emotion — from laughter to absolute disgust — on and off the court. Well, even though he’s retired now, the Black Mamba will still stare you down like it’s game 7 of the NBA Finals. Don’t believe me? Watch this video and find out the hard way — or better yet, try it.

A new video acquired by The Hoops Doctors on YouTube, shows Kobe and his family eating at what appears to be a Ruby’s Diner, while a person sitting across from their table starts to film them in a not-so-secret manner.

As the camera beings to roll, Kobe and company can be seen just minding their own business. But his sudden awareness of the rogue cameraman makes Kobe go into a full-fledged G.O.A.T-Black Mamba-5-time NBA Champion-Death Stare. It’s an icy glare that will probably haunt the person filming for the rest of their life. What a brave soul.

Here’s a look at the best Kobe reactions, since the recently filmed stare down was a little lo-res.

Probably looked a little like this to the person recording.

Doesn’t even flinch.

What did you just say?

WHAT?!

Thanks for everything Kobe Bean, you’re still the greatest Laker of all time.

 

Categories
Hit-Or-Miss

Lakers x 1800 Tequila

lakers-tequila

For the first time in 17 years, the NBA will be allowing hard liquor advertising court side. What does that mean for 1800 Tequila? They will be involved with the Los Angeles Lakers’  as the team’s first spirits sponsor. The company Proximo Spirits, Inc. has “signed a sponsorship deal with the L.A. Lakers spanning TV, out-of-home, print and Internet advertising and promotions for 1800 Silver Tequila”. (Thx MediaPost)


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Sweets

Video of the Day: Lamar Odom the Candy Man

Lamar Odom of the Los Angeles Lakers is a candy fiend. He loves candy. Loves it to the point where watching this video actually makes me feel good and warm inside. In the laid back words of Odom himself, “Who cares, like, you know what I’m saying? You only live once, eat as much candy as you can eat!”