Fast Food Health

Taco Bell Is Officially One of the Healthiest Fast Food Chains

Photo: Taste of Home

In 2019, anything is possible, including eating healthy at your favorite fast food chain. Leading the way as one of the healthiest fast food restaurants is Taco Bell.

While you might not normally equate fast food with wholesome eating, there are actually options you can get from the drive thru that are on the healthier side. With menu items like the Crunchwrap Supreme and $1 Nacho Fries (we tried ’em), it may come as a surprise that Taco Bell offers up some of the healthiest options on the fast food scene. Dig a little deeper into their menu and you’ll find that there are some better-for-you options if you don’t have time to make a homemade meal. (Have time on your hands? Try these fiesta-worthy recipes for tacos, fajitas and more.)

Over the past several years, Taco Bell has positioned themselves as one of the best fast food chains for healthy food, making strides to offer customizable options across their menu for their health-conscience customers.

According to the nutrition page on their website, these are some of the quality improvements they’ve made over the past few years to their menu:

  • Reduced sodium across the menu by 15 percent since 2008, with a push to have a total 25 percent reduction soon
  • Removed artificial flavors and colors and replaced them with natural alternatives
  • Source 100% cage-free eggs for our breakfast menu. Will introduce 100% cage-free egg ingredients into our core menu in 2018.
  • Serve chicken raised without antibiotics important to human medicine in U.S. restaurants

While these options and improvements are great, and definitely a step toward healthier eating, it’s largely up to the customer to customize smart choices, like ordering vegetarian or vegan options, or calorie-cutting with their ‘Fresco’ option to remove cheese, rice, sour cream, and add in pico de gallo.

“We just really encourage people to customize to however it fits their lifestyle,” Missy Schaaphok, Taco Bell’s in-house nutritionist and dietitian told Business Insider.

Live Más! Want to make your favorites at home? Try these fast food copycat recipes.

Related Links:

Article by Jacqueline Weiss for Taste of Home. View the original article here.
Fast Food

Taco Bell Launches New ‘Live Mas’ Store for T-Bell Swag


Anyone who wished they could have their own fancy Taco Bell rings (like the ones we got for Christmas last week) are in luck. Turns out, Taco Bell has recently launched a new “Live Mas” merch store selling all kinds of nifty T-Bell branded swag. Hmph, and here we thought we were special.

The site offers a place where hardcore fans can nab branded Taco Bell notebooks, skateboards, hats, beach towels, t-shirts (including one featuring Taco Bell’s original vintage logo), and more.

It’s probably a little too late for Christmas, but all you late gift exchangers, take heart: all proceeds will go to Taco Bell’s teen charity foundation.

H/T + Picthx Brand Eating

Fast Food

‘Grandpa Goes Wild’ and Vandalizes Football Stadium in New Taco Bell Super Bowl Ad


Taco Bell’s new Super Bowl ad plays up their “Live Más” slogan, featuring 87 year-old Bernie Goldblatt letting loose on a football field in a suped-up motorized scooter. Note: The sheer joy on his face as he throws his hands into the air, breathing in the sheer exhilaration of life is priceless.

The commercial takes “viewers on an unforgettable night depicting that anyone at any age can LIVE MÁS,” explains Taco Bell PR. The 60-second teaser includes shots of “Grandpa” careening around posts, knocking over water coolers and escaping security while stunting wheelies — check 0:42.

The full commercial will follow Goldblatt and his friends gallivanting in the night while the band fun.’s song “We are Young” plays in the background. In Spanish, of course.

Oh, Taco Bell.


Taco Bell’s New “Live Más” Commercial Looks Like This [VIDEO]

A few days ago it was revealed that Taco Bell would be shifting its slogan focus from “Think[ing] Outside the Bun” to an earnest attempt to “Live Más.” The shift in branding, a hopeful attempt to promote their food as something more than fuel, but an encompassing lifestyle, is one that we’re interested to see pan out.

The first remnants of that message is now available to us, in the form of the chain’s first Live Más commercial entitled Pockets.

The 30-second TV spot includes some dude who had a “really crazy night” as told through the remnants of his pockets, which includes tickets to some band called Slab Hauler, a box of matches apparently from a psychic reading, a broken pair of sunglasses, some possible makeout sesh in a photo booth with a chick, Chinese pair of dice and of course, a packet of hot sauce from a Taco Bell that reads “That was fun.”

Could this be the start of a new, edgier, Taco Bell brand focus? You be the judge:


Fast Food

Taco Bell Will Now ‘Live Mas’ Instead of Trying to ‘Think Outside the Bun’

How much do you ‘quiero Taco Bell‘? In recent memory, their slogan has urged the end consumer to “Think outside the bun,” and before that they were tied to slogans like “Yo quiero Taco Bell” and “Run for the border.”

According to a Taco Bell spokesman, their new initiatives into 2012 will be accompanied by a new slogan, “Live mas” (“mas”  is Spanish for “more”).

According to reporting by Ad Age, this slogan change “signifies a move from the idea of ‘food as fuel’ to food as experience and lifestyle.’

This is an extremely busy year thus far for Taco Bell. Last week saw the information about their national rollout of Doritos Locos Tacos and the testing of their Cantina Menu. Let’s also not forget their heavy rollout of “FirstMeal,” an official breakfast option across 10 western states and 750 stores.