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Fast Food

YAY(-ish): Mcdonald’s Replacing Happy Meal Toys with Books

You may have heard of McDonald’s somewhat-sketchy agreement not to advertise soft drinks for its Happy Meals, but apparently the fast food leviathan’s campaign to improve the wellbeings of America’s youth is far from over.

From November 1 through 14, all tiny plastic playthings will vanish from McDonald’s kids’ meals in favor of four original paperback books featuring the “Goat Who Ate Everything,” Deana the Dinosaur,  Doddi the Dodo Bird, and an ant. The stories themselves are meant to promote “healthy eating” and the campaign launch coincides with National Literacy Day on November 1. Sadly, Ronald McDonald, the Hamburglar and Grimace are nowhere to be seen.

“We think that this is a fun and engaging way to give a nutritional message to kids,” Ubong Ituen, VP of marketing for McDonald’s USA, told AdAge.

Which, you know, is all well and good. But good luck convincing your kids not to eat at Burger King the whole time.

H/T AdAge + PicThx Marketwire

Categories
Fast Food

Definitely Lovin’ It: McDonald’s UK to Give Away Books Instead of Toys for Its Happy Meals

happymeal

Here’s a confession: It’s always been a naïve belief of mine that my future children will learn how to read before they ever watch television. Granted, I also hope to make a living as a writer (ha), but thanks to McDonald’s new pro-literacy Happy Meal campaign, all I need to do is to move to England and I’m almost halfway there.