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Alcohol Beer Drinks News Toasty

Lime-A-Rita Kicks Off NFL Season With Brand New Flavor

Are you ready for some football but don’t like the taste of beer? Well, Lime-A-Rita has got you covered.

The Bud Light brand recently announced its debut as an Official Sponsor of the NFL, as part of Anheuser-Busch’s ongoing partnership with the National Football League. With the expansion of the partnership, Lime-A-Rita will now be able to have a larger presence on game day, both on and off screen.

“The NFL has been making a lot of positive changes to highlight and speak to female fans,” says Chelsea Phillips, VP Brand Marketing for Lime-A-Rita, via a statement. “We are excited for Lime-A-Rita to be a brand that can support these efforts and bring even more fun to our consumer’s favorite sport.”

In other Lime-A-Rita news, its Pome-Granate-Rita hit the shelves last week as a Fall/Winter seasonal flavor, available until next Spring. The flavor combines the juicy and tart flavors of pomegranate with a margarita twist. The result is a sweet, refreshing alternative to beer.

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Hit-Or-Miss

Bud Light Launches New Raz-Ber-Rita and Mang-O-Rita Flavors

Bud-Light-RazMang

Since its launch of Lime-A-Rita in 2012, Bud Light Lime has been churning out new Margarita-in-a-can flavors once a year. Flavors like Straw-Ber-Rita and Cran-Brr-Rita have all hit the grocery aisles. Looks like two new flavors are now being added to the Bud Light Lime family: Raz-Ber-Rita and Mag-O-Rita.

Brewed from a combination of barley malt, non-malted cereal grains and some light hopping before filtration, the drinks are then blended with Bud Light Lime and additional ingredients to make up the margarita flavor. Each can carries 8% alcohol per volume.

Raz-Ber-Rita and Mang-O-Rita are set to hit stores March 3. The beverages will be available in a 12-pack of 8-oz cans, four-pack of 16-oz cans and a 24-ounce individual can.

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FOODBEAST

100% Bacon Patty, Cool Ranch Doritos Tacos, and the Most Read Foodbeast Articles of 2012

It’s been a year full of quirky food news, led by several food hack revelations that had the web in an uproar.

The top story of the year surfaced back in August, when we realized that ketchup cups could fan out to allow for a better surface for dipping. It was also the year of the shocker, as evidenced Southern California burger chain Slater’s 50/50 launching a burger with a 100% ground bacon patty topped with a thick cut of bacon, a sunny side up egg, “bacon island” dressing and bacon cheddar cheese — which subsequently got nationwide attention.

Here’s a list of the most read Foodbeast stories from 2012:

  1. So Apparently, We’ve Been Using Ketchup Cups All Wrong

  2. So Apparently, We’ve Been Using Tic Tac Containers All Wrong

  3. IDEA: Baked Avocado and Egg

  4. Don’t Have Sex With Olive Oil As Lubricant — Or This Can Happen

  5. Caramel Apple Jello Shots

  6. Lime-A-Rita, Bud Light Puts Margarita Flavors in a Can

  7. Slater’s 50/50 Debuts a 100% Ground Bacon Burger

  8. So Apparently, We’ve Been Eating Cupcakes All Wrong

  9. Quidditch Pong

  10. First Look at Cool Ranch and Flamas Doritos Locos Tacos from Taco Bell

 

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Hit-Or-Miss

Lime-A-Rita, Bud Light Puts Margarita Flavors in a Can

It’s not far fetched to find some beer drinkers already splashing their beers into their oversized margarita drinks, Bud Light Lime was bound to catch on and try to make it as easy as possible.

Introducing Lime-A-Rita, a product of Bud Light Lime that incorporate the flavor of an ‘authentic margarita with a refreshing splash of Bud Light Lime.’ The drink boasts an 8% ABV (6% ABV version is available in Maine, Mississippi, New Hampshire, and Tennessee), and can be enjoyed right out of the can, or like the cocktail its derived from, can be served over ice.

The new drink is available in 12-packs of 8 oz. cans, 24-packs of 12 oz. shrink-wrapped bottles and single-serve 24 oz. cans.

Color me intrigued, you crafty folks at Annheuser Busch.