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Beer Drinks Feel Good News What's New

Busch Light’s Latest Does It “For the Farmers”

American farmers face any number of challenges like severe weather, supply chain issues and inflation. Busch Light and John Deere are looking to give back to these essential workers via its limited-edition “For the Farmers” cans. 

Available May 16 through July 3, fans can purchase 24 or 30-pack cases of 12-ounce Busch Light cans with farming graphics that feature the John Deere logo and equipment. For each case sold, the St. Louis-based beer brand will donate $1 to Farm Rescue, a non-profit that provides critical material aid to family farms, up to a maximum of $100K, with John Deere matching Busch Light’s donation.

With the support of donations like these, Farm Rescue can provide hands-on assistance to farm and ranch families that have experienced a major injury, illness or natural disaster. 

“The ‘For the Farmers’ cans mark a legendary union of two iconic brands with a shared passion for supporting farmers and the great Heartlands of America,” said Krystyn Stowe, Head of Marketing, Busch Family Brands at Anheuser-Busch.

“This collaboration presents an exciting, valuable opportunity to celebrate farmers, the ag industry as a whole and the important work of Farm Rescue,“ said Jenny Ose, Director of Marketing, Agriculture and Turf, John Deere.

To bring further awareness to the challenges facing agricultural communities, the collaboration between the two brands will include Cornfield Cornhole, a free, one-day fan experience in Big Bend, Wisconsin on Saturday, May 21. At the event, a tractor and ground-posted slingshot will catapult hay bales wrapped in ‘For the Farmers’ graphics across the cornfield to reach an oversized cornhole board. There will be four rounds, with a group of lucky attendees competing in the final game to close out the day. In addition to taking in the game, fans can enjoy beer and refreshments from local Wisconsin food trucks. 

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Alcohol Beer Drinks What's New

Modelo Introduces Five New Flavors

Modelo is making some major moves. The Mexican beer brand recently announced the introduction of five new drinks, including its first light beer, Modelo Oro. 

The new offerings include:

  • Modelo Chelada Naranja Picosa – available nationally
  • Modelo Chelada Limón y Sal, 12 oz. 12-pack – available nationally
  • Modelo Oro – available in Charlotte, NC; Fresno, CA and Houston, TX
  • Modelo Cantarito-Style Cerveza – available in Atlanta, GA; San Diego, CA and Arizona
  • Modelo Ranch Water – available in Texas and New Mexico

Available nationally, Modelo is releasing a 12oz 12-pack of the popular Modelo Chelada Limón y Sal flavor. The newest, vibrant flavor in the Chelada lineup is Modelo Chelada Naranja Picosa — a fun and zesty blend of refreshing flavors including orange, lime, salt, and a hint of spice.

“We know that consumers are increasingly reaching for lighter, more premium sessionable offerings5, so we developed Modelo Oro, a light cerveza that seals in Modelo’s golden flavor. Meanwhile Modelo Cantarito-Style Cerveza is inspired by the vibrant cantarito cocktail from Jalisco, Mexico — a drink to celebrate the strong Mexican culture and heritage we see throughout the U.S.,” said Saúl Trejo, Senior Brand Manager at Modelo.

Modelo’s new premium light beer offering is Modelo Oro, a time-crafted and premium light beer with an exceptionally smooth, crisp clean finish. Modelo Ranch Water is a fresh, spiked sparkling water crafted with real flavor and Mexican ingredients — with a splash of real Mexican lime juice and a hint of 100% blue agave. Modelo Cantarito-Style Cerveza is a light lager made with a hint of real grapefruit, orange and lime juices.

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Beer Celebrity Grub Drinks What's New

Miller Lite Reveals Limited Edition J Balvin-Inspired Pints

J Balvin is once again lighting things up via his partnership with Miller Lite. The Colombian hitmaker gave the beer brand’s packaging a neon makeover.

Fans can now buy the new limited-edition Miller Lite aluminum pints available nationwide featuring Balvin’s signature lightning bolt, bright electric hues, and whimsical sketches. They can also win a chance to hang with the artist himself.

The pint packaging collaboration is part of Miller Lite and J Balvin’s partnership, which was announced last year with the rallying cry of “Es Jose Time,” a play on the beer’s long-standing “Miller Time” concept inspiring drinkers to drop the BS and enjoy a beer as their true selves with their real friends. The partnership kicked off with an exclusive run of J Balvin inspired cans, which were so well received, they chose to make the design available nationwide with these limited-edition pints.

“The goal of the collaboration is to celebrate authenticity and inspire others to celebrate themselves,” said Sofia Colucci, Vice President, Miller Family of Brands.

As part of the limited-edition launch, Miller Lite and J Balvin are giving fans a chance to enjoy Miller Time through a virtual meet-and-greet with the star, plus a year’s worth of Miller Lite. Now through April 15, fans can scan the QR code on packaging to enter for a chance to win this Es Jose Time package.  

The limited-edition pints will be sold nationally in 15- and 9-packs now through May.

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Alcohol Beer Drinks News Products

Miller64 Makes Math Easy

As sports bettors continue to run the numbers for Super Bowl LVI, the folks at Miller are posing a different math problem to light beer fans. Given the release of a new light beer that’s 80 calories, Miller64 wants to know which number is smaller — 80 or 64?

After a recent survey that seemed to stump 7% of Americans, the brand enlisted the help of Ken Ono, world-renowned mathematician and current Thomas Jefferson Professor of Mathematics at the University of Virginia, to do the math (see below).

Ono, who also serves as the section chair for mathematics at the American Association for the Advancement of Science and is an expert in number theory, has published over 200 research articles and was awarded a Presidential Early Career Award for Science and Engineering by a former president. Despite this, he still had questions about why 7% of Americans think 80 is smaller than 64.

When asked to solve this particular equation, Ono stated, “I’ve seen a lot of complicated mathematical equations in my career, and worked to solve some of the most complex integer partitions and modular forms, but what I can’t understand is why anyone would think 80 is smaller than 64? I can confirm, 64 is most certainly smaller than 80.”

“Not only have we found the correct answer to which number is smaller, we’ve also found the perfect recipe for an extra light beer with Miller64,” adds Sofia Colucci, Global Marketing Vice President – Miller and Economy Portfolios. “It doesn’t take a genius to do the math, but we’re glad Ken Ono was able to help prove us right.”

Beer lovers and aspiring mathematicians who believe they know the correct answer to which is smaller — 80 or 64 — can visit whatnumberissmaller.com to prove their knowledge of simple math. Get it right and you can claim a free six-pack of Miller64, just in time for this weekend.

Someone needs to check on that 7% though. SMH.

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Beer Drinks What's New

Bud Light Goes Next Level With New Beer and NFTs

Bud Light is known for both its flagship beer as well as its seltzers. Now, they’re bringing fans the best of both worlds with its newest brew, Bud Light Next.

Nearly ten years in the making, it is a light beer that boasts 80 calories, 4% ALC/VOL and offers a clean and refreshing taste. Think a beer meets a hard seltzer, which makes sense because it was created for those who want a beer that breaks with tradition and offers the sessionability of a seltzer.

“We are pushing the beer category to new heights with the launch of Bud Light Next, our first-ever zero carb beer,” said Andy Goeler, Vice President of Marketing, Bud Light. “Today’s consumers are all about breaking barriers, being trailblazers and setting their own path. We are proud to introduce this new super crisp beer which is brewed to meet their evolving taste preferences; it’s a truly symbolic innovation that celebrates the barrier breakers who like us embrace possibility.”

To celebrate, Bud Light is launching its first-ever NFT project, “Bud Light N3XT Collection.” The new collection will feature 12,722 unique tokens which are designed with color cues from Bud Light Next. 

For those who purchase a NFT as part of the project, they will have the opportunity to vote on Bud Light Next merch, have access to brand and partner events, and other surprises. Bud Light Next NFTs are available to those 21+ beginning February 6 for $399 per token.

Just in time for Super Bowl LVI, Bud Light Next will be available nationwide wherever Bud Light is sold beginning February 7.

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Hit-Or-Miss

Bud Light Platinum — Budweiser’s New Higher Alcohol Option

That’s right. Budweiser is going platinum. What the heck does that mean? Who cares, it’s better than gold! When did they go gold exactly? Who knows? The point is that a new light beer is on the horizon and beer drinkers everywhere should be rejoicing. What actually makes Budweiser Platinum different from their ordinary brew is that it will contain 6% alcohol by volume. This is somewhat of a jump from their other variants such as Bud Light is a mere 4.2% ABV and Budweiser classic which has 5% ABV.

(via The Huffington Post)