When I heard that a beauty salon was putting Nutella on their patron’s hair, I thought maybe it was some new weird way to condition, or moisturize it, but they’re actually claiming the hazelnut spread can act as a dye.
Abed & Samer Beauty Salon in Beirut, Labanon, scoops spoonfuls of Nutella directly onto hair, then drizzles condensed milk over it for a delicious change in color.
In the video demonstration, the dessert is applied on a blonde woman, with the results being an effective switch to a lighter shade of caramel.
If you’re questioning the validity of this dying method, there’s actually a chance this could be legit, according to hair colorist Aura Friedman’s knowledge.
Friedman told Cosmopolitan, “I imagine that just as chocolate would stain if you got it on your clothing, it might do the same on hair. I’m sure the oil from the hazelnuts would somewhat condition the hair, though it might be a hassle to get it out of the hair after.”
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The salon owner Abed Allahitani said that the lighter Nutella treatment can last up to three weeks, but if he makes the color a bit darker, it will last even longer.
So if you’re looking to experiment with a new color, Nutella, per usual, might be your best friend.