How much do you wanna bet Lay’s just keeps the better submissions to its Do Us a Flavor contest so they don’t have to pay royalties? Call us conspiracy theorists, but we really can’t imagine any other reason something so amazing as KOREAN BARBECUE wouldn’t be included in the running.
A potential mouthgasm of barbecue, sesame, garlic, pepper, and green onion flavors, new Lay’s STAX Korean BBQ is just one of the two savory Asian food-inspired chips to roll out this month, the other being Thai Sweet Chili. Inspired by the gut-busting, self-loathing-inducing experience that is tabletop grilling, these KBBQ crispies are also made with whey and MSG for extra meatiness.
According to chipreview.com, however, that’s where the similarities end. “We definitely got notes of sweet onion, some garlic, a little pepper,” their review reads, “but for some reason not very much soy or sesame; which seem like they would have been easy Korean flavor profiles to utilize…??”
Fair enough. We think we’d rather pay $18 more for all-you-can eat meat and unlimited side dishes, anyway.