New Campaign Lets Aspiring Chefs and Artists Work with Celebrity Mentors and Over $3000 in Tech Toys


Got a million-dollar food, photo, film, or music-related idea, a love of British celebrities, and (here’s the kicker) an address in the UK? Well aren’t you just a lucky duck.

Samsung is hosting a new, Kickstarter-like talent show and competition searching the United Kingdom for passionate innovators in food, film, music, or photography. Dubbed “Launching People,” the contest lets participants compete for a chance to work one-on-one with four celebrity mentors: actor-producer Idris Elba, singer-songwriter Paloma Faith, fashion photographer Rankin, and pop-up chef and food writer Gizzi Erskine, for two to three weeks, in a house completely decked out with fancy Samsung tech. Did we mention it’ll also be on TV?

Entries to the food category so far have been mildly impressive, from the life-size, celebrity-inspired cakes from Insane Cake Creations to the tea delivery subscription service Tea Storks.

“The simple ideas can be the best,” food mentor Erskine told Samsung, “But a simple idea with a bit of glitter on it is far more exciting.”

To enter, would-be Launchees just need to upload a two-minute video pitch to the campaign’s Facebook page. Winners will be chosen by a panel of judges, though a “People’s Choice” prize of £500 ($832) for personal tuition and up to the value of £2000 ($3328) in Samsung technology is also available. Entries must be submitted by March 6.