Drinks Health News

Lawsuit Alleges That LaCroix Contains Insecticides, Here’s What We Know

Popular sparkling water brand LaCroix is in the middle of a lawsuit for allegedly containing a key ingredient found in insecticides, but labeling their water as “all natural.”

According to a statement from Beaumont Costales, the law firm suing LaCroix’s parent company Natural Beverage Corporation, tests revealed that there were a number of artificial ingredients in the popular beverage brand. These ingredients listed were identified by as “synthetic” by the Food and Drug Administration.

So here’s what people see on the back of a LaCroix can:

  • Carbonated water
  • Natural flavor

A pretty simple combination, right? So what’s the problem?

In the lawsuit, the chemicals under “natural flavor” identified were limonene, linalool propionate, and linalool. Limonene is known to cause tumors and kidney toxicity and linalool can be found inside cockroach insecticide.

When news of the lawsuit broke, many people on our social media disavowed LaCroix for their alleged “shadiness.” The company, however, publicly denied all of this.

To mollify the masses dumping their LaCroix in the trash, Popular Science broke down the three “synthetic” ingredients listed in the lawsuit so consumers would have a better idea exactly how dangerous LaCroix actually is. Spoiler alert: It’s not.


Limonene is a “naturally occurring chemical” that’s derived from the oil of citrus peels. The Food and Drug Administration lists limonene as safe in food, where it’s commonly used as a flavor and fragrance. There is little evidence that the chemical is cancerous to humans (though some in rodents), and some studies have even shown that it helps battle cancer.


PubChem states that linalool is another “naturally occurring” agent found in flowers and spice plants. This includes herbs, cinnamon, mints, and laurels. While it is used in insecticides, PubChem advocates that it isn’t necessarily harmful to consume. The only side effects are mild eye and skin irritation, where someone eating spicy foods would experience the same results.

Linalool Propionate

The final ingredient linalool propionate, or linayl propionate, is found in ginger and lavender oils. The chemical ingredient is also said to be used as a means to help treat prostate cancer. Popular Science notes that the lawsuit’s statement of linalool propionate battling cancer cells really doesn’t do much for their argument.

So where does this leave the casual LaCroix drinkers worried that they could be pounding chemicals into their bodies?


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Facts on the table, it sounds like LaCroix is still safe to drink. While we won’t really know if the ingredients found in LaCroix were derived naturally or synthetically until a full investigation is launched, the quantity used in a can appears to be nothing to stress over.

The National Beverage Corps has since snapped back at the lawsuit, stating that it was filed “without basis in fact or law regarding the natural composition of its LaCroix sparkling waters” and that the parent company “will vigorously seek actual and punitive damages among other remedies from everyone involved in the publication of these defamatory falsehoods.”

We’ll see in the weeks to come where this case leaves sparkling water brand.

Drinks Opinion Packaged Food Sweets

Diet Coke’s Major Rebrand Is A Feeble Attempt To Challenge LaCroix

A major Diet Coke rebrand is underway. Coca-Cola has forgone the traditional can appearance for a more sleek design with simple branding and vibrant colors to match up with their new exotic and botanical flavors. Sound familiar? That’s because that description also matches the imagery of one of their fast-growing rivals: LaCroix.

diet coke rebrandPhoto courtesy of the Coca-Cola Company

With a promise that their quality (and formula) is not changing, Diet Coke is introducing four new flavors into the fold: “Feisty Cherry,” “Blood Orange,” “Ginger Lime,” and “Twisted Mango.” These are clearly flavors along the same lines as those of LaCroix, who dominates the sparkling water shelves with tropical and effervescent flavors like Pamplemousse (grapefruit) and Tangerine.

It’s obvious that this new Diet Coke rebrand is an attempt to challenge LaCroix in the zero-calorie, flavored beverage arena. However, there’s a glaring weakness in this strategy that the Diet Coke team somehow missed: people don’t just like LaCroix because it’s zero calories alone.

Sure, the fact that we’re not getting calories for sugar makes this new lineup a nice alternative to Cherry Coke or some of Coca-Cola’s other saccharine drinks. It probably also helps the soda giant avoid more losses to the increasingly popular soda taxes happening around the world.  However, the new Diet Coke still has sweeteners inside of it, like aspartame and acesulfame-K, that are going to be a turnoff to people.

Conversely, the reason the sparkling water industry has thrived is because typically, you’re not gonna find sugar OR its alternatives inside of a bottle of bubbly Hint or a can of LaCroix. Consumers are turned off to the real stuff for obvious reasons, but the zero and low-cal sugar substitutes are also a negative because of just how much sweetness they exude. The sweeteners in Diet Coke, for example, are about 200 times more potent than Dixie Crystal, according to the FDA. Some claim that that makes some of the diet sodas we drink even more addictive and gets us even more hooked on sugar.

Thus, everybody’s hopping off of the diet soda bandwagon and moving to LaCroix and its fellow allies in the sparkling water surge. Diet Coke’s attempt to make up for those lost sales is a justified one, but because it can’t fully ditch the sweetness, may not have the desired rebound the company hopes to see.

Of course, people aren’t going to stop drinking Diet Coke altogether because of the new rebrand. I likely won’t stop imbibing on the typical 3-4 cans it takes me to get through writing a piece. But if Coca-Cola really wants to make a dent in sparkling water’s market share, they could be putting the advertising and marketing energy in brands they own that can really challenge LaCroix.

Revamped cans of Dasani Sparkling, perhaps?

Drinks Film/Television Humor Video

Jimmy Fallon’s Latest Prank Proves Nobody Can Pronounce LaCroix Correctly

LaCroix is one of the hottest drinks in stores right now, but it’s also one of the hardest to pronounce. To prove that nobody really knows how to say the sparkling water brand’s name, The Tonight Show With Jimmy Fallon pranked people with alternative LaCroix names.

To make the prank happen, Tonight Show writer Arthur interviewed passerby in the streets to see if they’ve tried LaCroix. Every time he asked them, however, Arthur would switch around its pronunciation, with his takes on the brand name ranging from deceitful to downright hilarious.

Mostly everybody just assumed Arthur was saying LaCroix, though, perfectly fitting into the Tonight Show’s prank. As each interviewee ignored the increasingly ridiculous names, everyone just kept laughing harder. Arthur definitely had some great interpretations of LaCroix’s name to back him up, but we’re surprised that nobody demonstrated how to correctly pronounce the drink. Guess the Tonight Show really did prove their point with this segment.

And, for the record, it’s “La-Croy.” You’re welcome.