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News

Kraft Mayo Introduces the World’s First Mayo-Diac

Mercury retrograde. The two words you can blame everything on when nothing seems to be going right. ICYMI, mercury retrograde is an optical illusion which means it looks as if the planet is moving backwards from our view here on Earth. When mercury retrograde is in effect, it often creates cosmic shifts that can throw off routines, induce major confusion and wreak havoc for many.

Fear not, Kraft Mayo is here to save the day with the launch of Mayo Readings — personalized readings about yourself and your future based on the unique way you spread your mayo. 

For the first time ever, find out what your unique mayo spreading style says about you — whether you’re a scraper, a sloppy squeezer, or a dolloper, Kraft has a reading for you.

Which Mayo spreader are you? Here are the 12 signs of the Mayo-diac, each with their own traits and influences.  

So how do you get your mayo read? Kraft Mayo has enlisted David Ebert @electronicbert, who will serve as the world’s first Mayo Reader, offering up personalized readings.

Fans can get in on the fun now until May 26 in one of two ways: by sharing their bespoke spread via duetting the Kraft Mayo Reader’s content on TikTok @RealKraftMayo or by tweeting their spread submission at @RealKraftMayo.

Categories
Packaged Food Sweets What's New

Van Leeuwen and Kraft Create a Macaroni & Cheese-Flavored Ice Cream

This summer Kraft and Van Leeuwen ice cream are joining forces to bring us the comforts of mac & cheese and ice cream as one limited edition ice cream flavor.

Kraft Macaroni & Cheese-flavored Van Leeuwen ice cream is the fusion we didn’t know we needed, forming a cheesy and creamy combo that should make sense on paper.

To create the unique flavor, Van Leeuwen churned the comforting cheesiness of Kraft Macaroni & Cheese into their ice cream. The result is a creamy and cool treat that evokes the simple satisfaction of a warm serving of melty mac & cheese.

The Kraft x Van Leeuwen Macaroni & Cheese ice cream will be available to order online at vanleeuwenicecream.com at a cost of $12 for a pint starting at 11am ET on July 14. The limited-edition flavor will also be available at all Van Leeuwen locations across the country starting on that day, too. New Yorkers who are eager to try the new flavor can have it for free while supplies last at an ice cream truck posted in Union Square on July 14 from 11am-6pm.

Love unconventional ice cream flavors like this? Wait ’til you try this Everything Bagel ice cream flavor from Jeni’s.

Categories
Packaged Food Sweets

Kraft Mac & Cheese Ice Cream Pints Are Now Real

Photo courtesy of Kraft

The first thing that comes to mind when you hear that Kraft Mac & Cheese has an ice cream is that it’s a gimmick, or an April Fool’s prank of some sort.

We’re in July, however, and these pints of cheesy ice cream are no joke. It’s a serious collab between the mac and cheese magnate and Van Leeuwen, a premier Brookyln-based ice cream maker who’s churning out a limited batch for $12 a pint.

Van Leeuwen incorporated all of the flavor of Kraft mac into their ice cream base, according to a press release. Not sure if that means they just whisked the cheese powder from the boxes in, but that’s not a bad idea, especially with how good salty and sweet work together.

Cheese ice creams aren’t also anything extremely groundbreaking. Purveyors like Salt and Straw have made their livelihood off incorporating tangy goat cheeses into ice cream, and there’s a variety of ice cream brands that mix cheddar into their pints. The precedent is there, but this is a pretty big brand like Kraft making a splash in the cheesy ice cream pool.

For those interested in acquiring a pint or two, they’ll be sold on the Van Leeuwen’s website starting at 11 am ET on July 14th. You can also grab a scoop at Van Leeuwen stores in LA, Houston, and NYC while supplies last. A Kraft Ice Cream truck will also be outside of New York City’s Union Square from 11 am – 6 pm on the 14th, slinging out free samples of the mac and cheese ice cream.

Categories
Packaged Food

Kraft Creates Limited-Edition Pink Candy Mac & Cheese For Valentine’s Day

Photo courtesy of Kraft

When I think of Valentine’s Day, I think of romance, candies, flowers, and candlelit dinners. Does pink candy-flavored macaroni and cheese come to mind? Not at all, but I’m willing to go with it. 

Kraft has introduced a wildly vibrant pink macaroni and cheese they’re calling Candy Kraft Mac and Cheese

Essentially the base of the macaroni dish is the same. However, the new candy flavor packet turns the iconic dish into a vibrant pink and adds a sweet candy flavor to your bowl.

Not sure how stoked I am about my Mac and cheese coming out sweet and pink, but I’ll keep an open mind.

Unfortunately, you won’t be able to buy these in stores. In honor of Valentine’s Day, the exclusive variation will only be available to 1,000 fans as part of sweepstakes for the holiday. 

To enter, visit CandyKraftMacandCheese.com

Categories
Grocery Health Packaged Food

Kraft Mac & Cheese Goes Gluten-Free To Close Out 2020

Photo courtesy of Kraft

The gluten-free and Celiac disease communities just got a second hit of good news to cap off 2020. In addition to gluten-free OREOs launching at the start of next year, gluten-free Kraft Mac & Cheese is now available in stores nationwide.

Kraft made the pasta using brown rice and corn, and tailored the blend to meet the FDA’s standards for gluten-free. This means that the ingredients used to make the mac and cheese do not come from gluten-containing grains (ie. wheat), or are processed to remove gluten to the point where there is less than 20 parts per million of gluten in the final cheesy pasta.

The mac also retains the original’s consistency and cheesy flavor, meaning that gluten-free consumers should be getting a comparable experience to those who’ve been eating Kraft’s mac for years.

With two of the world’s most ubiquitous brands moving to add gluten-free versions of their signature products, accessibility to these types of foods just became a whole lot easier.

Categories
Packaged Food

Kraft Kicks Off Fall With Pumpkin Spice Mac & Cheese In Canada

Photo courtesy of Kraft Heinz Canada

As summer comes to an end, everyone is gearing up for the fall season and, with that, comes the infamous Pumpkin Spice-themed foods and drinks. Yep, it’s that time again, folks. 

This year, however, Kraft Dinner is offering Canadians a new take on the seasonal flavor in the form of a Pumpkin Spice Macaroni and Cheese dinner box. 

Made with the same cheese powder base many of us grew up on, the new mac and cheese adds the fall flavors of cinnamon, nutmeg, allspice, and ginger. The result is a spicy and cheesy dinner treat.

Those all about pumpkin spice can sign up for a waitlist, and 1,000 lucky Canadians will be able to get their hands on a box of the new mac as well as some swag for free. 

Everyone else, it seems, will have to wait until October to try it out. 

Categories
Culture Fast Food Packaged Food Restaurants

Could Macaroni And Cheese Be The Next Big Breakfast Food?

Macaroni and cheese has long been a favorite comfort food in the United States. Boxed mac dinners, scratch made, it’s all been a tasty pasta dish that we’ve loved to tuck into for dinner, lunch or a quick snack.

As the pandemic has ravaged across the nation, however, data has begun to suggest that mac and cheese has also become a bigger part of our breakfast routine.

Kraft, for example, conducted a survey amongst 1,000 adults and found that over half of them had given their kids mac and cheese for breakfast more often during the pandemic.

Data from Tastewise, an AI platform that analyzes patterns around food on the internet, has also found mentions of mac and cheese for breakfast or brunch climb by 50% over the past year.

Foodbeast has also taken notice of some mac and cheese breakfast items that have popped up in various restaurants. The Southern California chain Breakfast Republic, for example, has a skillet of breakfast mac, topped with eggs and bacon, on their menu.

Other restaurants, like The Row in Nashville, Homeroom in Oakland, and Ritual in Houston, also carry similar items in their list of breakfast offerings, whether it be on their regular menu or as a special.

So, could macaroni and cheese be starting to grow in popularity as a breakfast item? The above definitely suggests otherwise, even if other data indicates that a majority of folks haven’t heard too much of it yet.

Foodbeast has been surveying some of our own audience, and across over 1,400 people asked on Facebook, Twitter, and Instagram, only about 38% had heard of or tried a breakfast mac and cheese dish before. Additionally, data from Tastewise notes that of over 500,000 restaurants in their set, no more than a few hundred have the item somewhere on their menu.

This means that there’s plenty of room for breakfast mac to catch on, should people desire it. Personally, I wouldn’t mind digging into a few bowls of it with some oozy eggs for breakfast.

Categories
Design Packaged Food

You Can Turn Your Dad’s Face Into A Big Block Of Cheese For Father’s Day

If you’re still on the hunt for some Father’s Day gifts, there’s a last-minute chance to channel your inner Andrew Jackson and turn Pops into a big cheese block.

cheese block

Photo courtesy of Kraft

Kraft is offering up the zany opportunity on eBay, where the top 5 bidders in a special, 48-hour auction will win a custom-made cheese sculpture. Currently, the top bid stands at $500.

If you’re one of the top five, Kraft will reach out to you following the auction and ask for a picture of your dad. They’ll then have professional sculptors carve a bust of him out of a 40-pound block of cheddar. It’ll be completed the day before Father’s Day, at which point it will get sent to you.

For those wondering, Kraft isn’t keeping any of the money from the proceeds of this auction. 100% of the funds, plus a matching donation from them, will go to Feeding America, the largest hunger relief organization in the country. So even if you don’t win, you can tell your dad that you spent good money on him that’s going to a great cause.

Those who do win the big block of cheese, though, are being advised by Kraft to NOT eat the cheese block. It’s meant for art, not for consumption purposes, so hold off on the crackers.

The auction closes on June 12th at 3 pm PST, and is only available to those in the 48 contiguous United States.