We’ve had friends ask us to spot them for food because they’ve forgotten both their wallets and phones on multiple lunch breaks. You know who you are. If only there was some kind of technology that would bypass absentmindedness and allow you to pay for your meal with the your most primal of assets: your face.
In a pretty groundbreaking advancement, Cali Burgers announced a pilot program at their Pasadena, CA, location that lets customers pay using their face.
Rather than swiping with a credit card, all you’ll have to do is stand there and smile.
Originally, CaliBurger customers were only able to face log into their loyalty accounts at the self-ordering kiosk. They would then have to use a credit card or their phones to complete their order before receiving food. Now, it appears that has become a thing of the past for anyone with a face.
“The positive customer reaction to face-based loyalty login at the kiosks encouraged us to quickly deploy face based payments at the kiosks,” said John Miller, CEO of Cali Group. “To our knowledge, this is the first time in America that customers in a retail environment can pay without needing a physical or digital wallet.”
Once patrons’ faces are scanned, all they’ll have to do is enter their 3-digit CVV number from their credit card to finish the transaction.
CaliBurger’s payment program launches on Jan. 30.
Definitely going to go try it out a few times. Wonder if they’ll be able to recognize my face after I put on a few pounds though?