Drinks Food Trends

Sparkling Probiotic Drinks Show That Adding Cultures To Food Has Gone Mainstream

Probiotics are really starting to gain some momentum in the United States. The country has become much more diverse in the products available that contain these beneficial bacteria, including some, like oatmeal, that normally don’t start out with the microbes inside.

One of the more interesting sets of these items comes from KeVita. They’re known for kombuchas already, but are also taking a probiotic culture and turning it into a sparkling probiotic drink.

sparkling probiotic waterPhoto courtesy of Kevita

It’s an unconventional approach from the kombucha brand, especially with how popular their original product has become. Kombucha has fast become one of the most trendy drinks in the US because of its probiotics, ease to make at home, and multiple health aspects.

So why is a company that specializes in the booch moving to sparkling beverages? Consumers are also looking for sugar-free and low-calorie drink options that taste good as replacements to Coke and other sugary sodas. It’s why flavored sparkling brands like Spindrift Soda are taking off right now and why Lacroix has dominated consumer’s taste buds in recent years.

KeVita’s kombucha packs in 70 calories a bottle, which isn’t that much, but still enough to merit a low-cal option. The new Sparkling Probiotic Drink provides that, with stevia extract used instead to provide sweetness.

In the US, the predominant health claim touted about cultured foods is their contribution to gut health. This is because the bacteria dominate our gut microbe population and help improve that area of our body. However, in doing so, the overall benefits we receive are “holistic,” as Roy Choi, the “Godfather of Street Food” and KeVita cultured foods enthusiast puts it.

We [focus on] gut health here, but probiotics can help improve blood circulation, critical thinking, and more… probiotics help across all functions, that’s what makes them so special and important.”

We would typically get these healthy boosts via kimchi, yogurt, and other naturally cultured foods. However, companies like KeVita are pushing the envelope into the mainstream and creating products like their sparkling drink that can convey those benefits too.

Cravings Fast Food

Here’s Absolutely Everything You Can’t Eat If You Boycott Pepsi

People got a little pissed at Pepsi’s Diet Woke commercial, where Kendall Jenner brought about world peace with nothing more than a sexy walk and a can of Pepsi.

While boycotting Kendall Jenner is easy, things get a little more complicated should you decide to boycott Pepsi.

PepsiCo’s reach is pretty deep and they own products that you probably wouldn’t even think were associated with the brand.

Let’s start with the big names such as Pepsi-Cola, Lay’s, Tropicana, Quaker, and Gatorade. All of these brands are global and household names that are all owned by PepsiCo.

Let’s dig into Yum Brands, which isn’t owned by Pepsi, but has a lifetime contract to carry Pepsi products. That’s why every time you walk into KFC, Taco Bell, Pizza Hut or Long John Silver’s, they are exclusive Pepsi drink slangers.

Then they have the “Good for You” division, with brands that they deem healthier alternatives. These brands consist of several favorites such as Kevita, Naked Juice, Sabra Hummus, Aquafina, and Sunbites.

Then we get a little deeper with the “Better for You” PepsiCo division, with healthy-ish brands such as SoBe, Stacy’s Peta Chips, Alvalle Juice, Grain Waves Chips, and Propel Water.

The “Fun for You” division has a lot of notable names such as Cheetos, Doritos, Mtn Dew, Fritos, Tostitos, and the most unlikely item of all, the Starbucks Ready-to-Go beverages.

That’s a lot of brands to memorize. Even if you tried your hardest, you’d probably accidentally eat or drink something Pepsi related. It’s not impossible though, and if that commercial really pissed you off, give it a shot, player.