It’s not unusual to see Team USA Olympic athletes lining cereal boxes in the weeks following the Olympics, but this year, Kellogg’s Team USA will feature Olympic hopefuls on their limited edition boxes.
The boxes, which are now available nationwide, feature five Team USA Olympic and Paralympic hopefuls. According to Kellogg’s, first-time Olympian in the past four Olympic Games, over 55% of Team USA have been first time competitors, but this is the first time a brand will feature only Olympic hopeful athletes.
The boxes are meant to celebrate the daily motivations of the athletes with the idea and hashtag #GetsMeStarted. Team Kellogg’s athletes will be started and driven each day through videos and socia media.
The first time hopefuls include 19-year-old gymnastics star Simone Biles, 24-year-old soccer defender Julie Johnston, 24-year-old swimmer Tom Shields, 22-year-old middle distance runner Ajee Wilson and 33-year-old Paralympics discus thrower Natalie Bieule. Kellogg’s Team USA will also feature team captain and swimming legend Dara Torres.
In addition to supporting Team USA, Kellogg’s also encouraged people to use #GetsMeStarted and share what drives them to get up and be extraordinary.