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News

Kellog’s Pays Big Settlement Over False Claims on Cereal Boxes

Not even the 100+ year old Kellogg’s company can get away with false advertising. The FTC recently brought upon a class-action settlement under the umbrella of laws of advertising that ban misleading and inaccurate marketing claims. According to a summary by SlashFood, Kellogg’s is paying up on several different fronts due to several different cereal branding that has been deemed misleading.

In November of 2010 Kellogg’s agreed to a $10.5 million settlement with their Mini-Wheats boxes where class members received $2.75 million and $5.5 million going to charities. As a response to the Rice Krispies Immunity-branded Boxes, the customer can receive anywhere between $5 and $15 for any box that was purchased while they were on the shelf from June 1, 2009 to March 1, 2010. This amount going back to customers totals $2.5 million with another sum of $2.5 million worth of Kellog’s products being distributed to charity.

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News

Eggo: Real Fruit Pizza Waffles

The latest line in Eggo waffle products are the new Eggo Real Fruit Pizza, topped with real fruit and crunchy toasted granola. They come in both Strawberry Granola and Mixed Berry Granola flavors. Both varieties are advertised to be ready in just a minute from your microwave.

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News

Kellogg's: New Jumbo Multi-Grain Rice Krispies

Kellogg’s has just added a new ‘Multi-Grain Krispy with a Touch of Honey Flavor’ to their already incredibly strong lineup. What is special about these rice krispies is that they are JUMBO. From the looks of it, about 3 times the size of a normal rice krispy. And it comes with a sweet Disney Character toy? Who could ask for more!

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News

Kellogg's Testing Shorter Fatter Cereal Box

Kellogg’s is testing new shorter, fatter cereal boxes in the Detroit area over a period of 6 months. The packaging contains the same amount of food, just a hopefully more convenient design for both store-shelf storage and home storage. The new package also uses 8% less materials. (Thx SeriousEats)

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Hit-Or-Miss

FDA Investigates Peanut Corporation of America

Peanut Corporation of America (PCA) is fielding some serious questioning by the Food and Drug Administration as of late, as the supplier might be tied to a recent salmonella outbreak. The outbreak is currently thought to be caused by tainted peanut butter; Kellogg Co, has halted the sales of Austin and Keebler peanut butter sandwich crackers. According to reports, stores have already pulled the products from their shelves, and no one has been sickened by the products, according to Kellogg. If you have questions or need a product refund, shoot a call over to their Consumer Response Center at 888-314-2060. (Thx Nancy Luna)

Categories
Sweets

Mother's Cookies Makes a Return!

In early October we reported that Mother’s Cookies was unfortunately shutting down due to some economic issues within the company. Today, several months later, we can wipe these tears away as Kellogg’s announces that it will be taking over the reigns, picking up several trademarks and recipes necessary to keep the Circus Animal cookies going! Thank you Kellogg’s! (Thx SeriousEats/FoodLibrarian)