Grocery Packaged Food What's New

Unicorn Cereal Is Officially Invading U.S., Are Basically Cupcake Froot Loops

Just when you thought the hype around this fad was starting to die down, Kellogg’s injected some new life into the viral kaleidoscopic food trend by launching a unicorn cereal in the U.S.

unicorn cereal

Photo courtesy of Kellogg’s // Sara Jaye Weiss

While a version already exists in the UK, the variant we will be getting here is different than the cereal across the pond. Both look like Froot Loops, but the American version consists of a “magic cupcake” flavor rather than the “Unicorn Froot Loops” in the UK.

The two cereals also differ based on the color of the cereal loops. The hues that make up the UK’s unicorn cereal iare purple, yellow, and red, which are apparently all made with natural colors. While the Kellogg’s press release didn’t make clear if the colors of the American version are all natural, they definitely are different, with red, blue, and purple loops coated in white crunchy bits.

The gimmicky cereal is poised to hit store shelves nationwide next March. Beforehand, though, it will make an appearance at the new Kellogg’s cafe in New York City’s Union Square, so fans there will have a chance to try it before everybody else.

#foodbeast Brand Feel Good FOODBEAST Restaurants SPONSORED Sweets

An Exclusive Look Inside Kellogg’s Permanent Cereal Restaurant

No matter the time of day, cereal is always a great snack. With that in mind, the creative heads at Kellogg’s have teamed up with New York Times best-selling lifestyle author and fellow foodie Lauren Conrad to bring back Kellogg’s® NYC Café on December 14.

Coming off a successful Times Square experience last year, the new Kellogg’s® NYC Café is going to be five times larger, and will serve as a destination for inspiration, creativity and – of course – cereal.

Designed to capitalize on the Instagram-worthy food and space, the revamped Kellogg’s® NYC Café will feature an open-concept kitchen, a DIY cereal creation station with ingredients fresh from the Union Square Farmer’s Market, and spacious lounge areas where people can work, relax and eat!

They are bringing back some favorite recipes from the first Café, some new additions, and Kellogg’s fans will also get a chance to experience Lauren Conrad’s inventive, cereal-inspired recipes.

Some of the notable menu items that are already popping up on Instagram include the “Bananas Foster” bowl, made with Special K™ and Frosted Flakes®, rum roasted bananas, cajeta and candied cashews.

Don’t miss out on “Kumquat Life” with Chocolate Frosted Flakes™ and caramelized kumquats, or “Christmas Morning” with Frosted Mini-Wheats®, cinnamon roll bits & toasted marshmallow.

They’ll also have non-cereal items like the Pop-Tarts® ice cream sandwich. The sprinkles-flavored ice cream is by local Brooklyn ice cream maker, Oddfellows.

Stop by the Café located at 31 E. 17th Street for some fun times and discover the endless opportunities cereal can bring, starting December 14.

Photos by Ron Lai

Created in partnership with Kellogg’s

Culture Packaged Food

Gamers Rejoice, Super Mario Cereal Is Coming Soon To The U.S.

Whether shooting Koopa shells from go-karts, or saving a princess from a pixelated castle, Super Mario has been a beloved staple in pop culture since the 80s. Now our favorite mustachioed plumber will be making his way to your kitchen, as an official Super Mario Cereal will be hitting U.S. store shelves.

While Kellogg’s U.S. didn’t confirm it yet, Kellogg’s UK did us a favor, tweeting out, “We can confirm this product is being released in the U.S., but not currently in the UK. We will pass your feedback on! Thanks.”


If you search for it on Brickseek, the cereal is already in Target’s inventory, with a retail price of $3.14, so it could be coming soon.

From photos, it looks like the cereal will consist of  star shaped toasted oats, and “power-upmarshmallows. Kind of like Lucky charms, but with different shapes.

Gamers can also rejoice as it seems the cereal is an amiibo, which allows players to scan the box and unlock special content on Super Mario Odyssey.

The back of the Mario cereal box

All signs point to the cereal being real, although there is no official confirmation at this point, but needless to say, Americans will be waiting on this one, especially at Target.

News Now Trending Packaged Food Sweets

Kellogg’s Apologizes For Unintentional Racist Corn Pops Box Art

Kellogg’s is under fire right now for creating some unintentionally racist Corn Pops box art on their latest packaging.

Kellogg’s (and the rest of the world) were informed of their mishap by Marvel writer Saladin Ahmed, who took to Twitter to voice his complaints. Ahmed called the art racist because the only brown Corn Pop in the entire packaging was working as a mall janitor while all of the other Corn Pops are having fun. Ahmed claims that the racist Corn Pops box art “is teaching kids racism” because kids will be “staring at this over breakfast” and see exactly what he and his son saw.

The cereal giant was quick to apologize, something that Ahmed voiced appreciation for in a later tweet. In a statement to USA Today, Kellogg’s stood behind a “commitment to diversity and inclusion” and that they would be changing the box art as soon as possible. You should expect to find non-racist Corn Pops packaging up in shelves “as soon as it flows through distribution,” according to Kellogg’s.

#foodbeast Brand Cravings Features FOODBEAST News Products Restaurants SPONSORED Sweets Video

LA’s Hottest Brunch Spot Just Unveiled An All Cereal Dinner Menu

Breakfast is the best meal of the day, which is why it shouldn’t be overlooked once the clock passes noon. Whether it’s eggs and bacon or cereal, there are no limitations for when you should indulge in your morning favorites, and you’ll be happy to know an overwhelming portion of the population agrees.

For all you cereal fans out there, Kellogg’s has dreamed up the perfect dinner situation with you in mind.

The Los Angeles-based cafe Sqirl and Kellogg’s have teamed up to bring you “Breakfast For Dinner,” a unique, limited-time, breakfast-themed pop-up featuring innovative sweet, savory and delicious cereal-infused dishes that are sure to please any breakfast-lover.

Beginning Thursday, September 21 through Saturday, September 23, Sqirl is showing off its love for brinner, and you should too. Here’s a little sneak peak of some of the special items being offered.

Mark your calendars and bring your appetite, because no one wants to miss Breakfast For Dinner.

1. Froot Loops French Toast

This is Sqirl’s famed French toast, made with Froot Loops-steeped custard, topped with Froot Loops steeped creme fraiche, and finished with “Plum Jam” and Fruit Loops Streusel.

This cornucopia of flavors will transport you back to the days of your childhood as you embark on a journey of familiar sugary sweetness. The soft, buttery texture of the French Toast is elevated by the crispiness of Froot Loops.

2. Krispies Egg

Who doesn’t love sausage and eggs for breakfast? This Krispies Scotch Egg is an egg wrapped in Sqirl’s house pork sausage and breaded in Rice Krispies before frying.

A new way of presenting a “Scotch Egg,” it’s served with a market salad tossed with radish, shallot and Rice Krispies to keep the theme going.

3. Special K Tonkatsu Breakfast Bowl

Kokuho Rose Brown Rice, Special K cereal crusted and fried pork cutlet, tonkatsu sauce, pickles, sesame seed soft egg. A cross between southern fried steak and eggs, this savory pork cutlet, and soft-boiled egg find a perfect balance between the crispiness of Special K cereal.

4. Matcha Rice Krispies Treats with Smoked Strawberries

These are Rice Krispies with homemade fluff, green tea powder and smoked strawberries. If you’ve ever enjoyed adding fruit to your cereal, this soft and chewy treat is a must-try. Imagine a strawberry-infused Rice Krispies Treat, but with a twist.

5. Kellogg’s Cereal-Infused Sqirl Jam

What’s breakfast without toast and jam? For those that love to spread their jam on thick, this Sqirl and Kellogg’s cereal and fruit-infused jam was made specially for you.

Featuring peach and Frosted Flakes, and Plum and Raisin Bran, these sweet and fruity spreads create the perfect dichotomy between the familiar cereals of childhood, paired with the maturity of elegant fruit flavors.

Be careful, you might not want to share these limited time offerings. And if you can’t make it, why not experiment with creating these Kellogg’s treats in your own kitchen? Deliciousness knows no bounds.

Photos by Peter Pham

Created in partnership with Kellogg’s

Drinks Fast Food Sweets

A Froot Loops Milkshake Could Be Coming To Burger King

Burger King is constantly pushing the limits of its menu with interesting mashups, from Mac & Cheetos Fries to its Whopperito. Their thirst for innovation is consistent and is evident again with rumors of a Kellogg’s Froot Loops Milkshake.

Rumor has it that the shake will be making its launch on April 17, according to

Burger King has not confirmed it, but it looks like they’ve been testing the shake in New York, as an Instagram user posted the photo below 64 weeks ago.

#Frootloopsshake #delicious #iwannabatheinit #burgerking

A post shared by Megan Lane (@ms.muggy) on

This wouldn’t be the first time Burger King dropped a new food item without really publicizing it. In 2015 we got a tip about their Frozen Surge drink, and it turned out to be true. They were pretty hush hush when their Chicken Fries released as well.

While Burger King hasn’t had many collaborations with Kellogg’s, their veggie burger is made by MorningStar, who is owned by Kellogg’s.

Burger King hasn’t made a peep about the shake, so we’ll keep our fingers crossed until April 17 and see what happens.

picthx The Junk Food Aisle

Hit-Or-Miss News Now Trending What's New

This Alt-Right News Empire Is Making Kellogg’s Pay For Spurning Them


Photo: Breitbart

Breitbart News Network is going hard on the offensive to retaliate against food industry giant Kellogg’s.

Shortly after Kellogg’s announced they would be pulling their ads from Breitbart’s programming, the alt-right news agency launched a Twitter campaign, calling on its readers to #DumpKelloggs and sign a petition to boycott any product that Kellogg’s sells.

Kellogg’s is pulling the ads because they were alerted to consumers that ads were on Breitbart, which in the eyes of many, has been associated with articles promoting anti-Semitism, racism, and sexism. The cereal giant stated that they pulled the advertising since the values of Breitbart did not match their own company values.

Breitbart retaliated by stating that the removal of Kellogg’s ads wouldn’t make a difference in their revenue regardless, and accused the company of being an “out-of-touch corporation” trying to “cynically smear hard-working Americans.”


Photo: Ten_GOP (Twitter)

Since Breitbart’s call for boycotting Kellogg’s began, tons of Twitter users have shared the hashtag #DumpKelloggs in support of the campaign, and shares for the cereal company have been on a steady decline as more than 130,000 people have signed the boycott petition.

So far, it appears that the retaliation efforts are working in favor for Breitbart. However, this isn’t the first company to pull ads from the news website, with BMW and Allstate also pulling its ads.

Regardless, it’s noble to see companies like Kellogg’s standing up and doing what they believe to be right, regardless of the repercussions that may follow.


Kellogg’s Employee Pees On Cereal And Cherry Blossom Fraps Hit Starbucks [The Katchup]

Another week as flown by and if you’re overwhelmed with all the food news that’s coming at you, fear not. The Katchup is here.

This week, the West Coast finally gets rainbow bagels that have become famous on the east coast, convenience store Goliath 7-Eleven is bringing back their any-cup-you-want Slurpee promotion, and Starbucks released these dope Cherry Blossom Frappuccinos that taste pretty sweet.

In some NFSW news, someone took a leak on a Kellogg’s cereal production line and the company is PISSED, plus Macklemore has a painting of Canadian pop sensation Justin Bieber with a pancake in his house.

Guess where it’s hanging?

Unicorn Bagels


While some are more than happy to hop on a plane to try this multi-colored novelty, others can probably hold off a bit until a similar version comes out in the West Coast…Read more here.

Starbucks Cherry Blossom Frap

Screen Shot 2016-03-15 at 10.18.04 AM

As most people know, the people of Japan are all super into cherry blossom trees, or “sakura.” The budding flowers on the branches are sticklers for timing, blooming only as soon as the Japanese springtime makes its way into the country. And when the tide of pink flowers rolls in, so do their Starbucks…Read more here.

Kellogg’s Employee Urinates on Cereal


The second World Star-hosted video involving food and male genitalia in one week has surfaced, featuring what appears to be a Kellogg’s worker filming himself urinating on…Read more here.

7-Eleven #BYOCupDay


7-11 wants you to indulge yourself with Slurpees by letting you bring and use pretty much anything you want as a Slurpee cup. Read more here.

Macklemore’s Nude Justin Bieber Painting


It’s a lot easier being a Belieber since his last album was filled with fire, from start to finish, but there’s a Grammy Award-winning rapper who took his Justin Bieber obsession to a higher… Read More here.