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Adventures Brand Cravings Culture Features FOODBEAST SPONSORED

Twitch Star OMGitsfirefoxx Talks Garlic Noodles & Becoming The Most Followed Female Livestreamer

How did one of the most watched females on Twitch get to the top, and how can she help Foodbeast create their own Livestream? Well, on our recurring interview show Just Warmin’ Up, our host Elie Ayrouth gets to learn exactly that! Enter: Sonja Reid.

Everything we do at FOODBEAST is through the lens of food. This gives us the opportunity to interact with amazing people that AREN’T necessarily in the “food industry.” In this sense, food becomes a unifying factor that connects everyone regardless of what they do for a living.

With that said, we’re excited to continue our FOODBEAST video series, Just Warmin’ Up, in collaboration with Nissin Cup Noodles®. This series spotlights young, up-and-coming entertainers and entrepreneurs riding their own wave to success.

In this episode, we meet Sonja Reid, AKA OMGITSFIREFOXX, who is currently the #1 female broadcaster on the popular live streaming and gaming site, Twitch.  

With an additional following of more than 1 million between Facebook, Twitter and Instagram, along with appearances on film and television paired with millions of livestream views on Twitch, it’s safe to say the livestreaming side of the Internet already knows who Sonja is.

With a commanding 779K Twitch followers, it’s no wonder why she’s already made the Forbes’ 30 Under 30 list. At this point it seems that the sky’s the limit for Sonja.  

It’s pretty inspiring to see someone follow their hobby and be able to make a career from it. Considering her track record, Sonja is clearly open to challenges.

As is customary in our JWU show, our guest often takes us on a journey following the interview. This time, FOODBEAST Editor-in-Chief, Elie Ayrouth and Sonja decide to compete in a special role reversal challenge that requires Sonja to act as Elie for a day as EIC, while Elie takes a seat in Sonja’s chair to host a livestream in front of her Twitch followers.  

“You eat food for a living, how hard can that be?” she scoffed as Elie explained the premise of the challenge.

Sonja jumped into the editor role with ease, approving story pitches and using her newfound power to instruct the FOODBEAST editorial staff on how to deliver some livestream challenge ideas.

Needless to say, Sonja did her best to find ways to torture Elie and essentially beat him at his own game.

Learn more about Sonja and life as a popular Twitch livestreamer in our latest episode of Just Warmin’ Up.


Created in partnership with Original Cup Noodles

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#foodbeast Brand Features FOODBEAST Products SPONSORED Video

FaZe Cheo: From Nightshifts At A Hospital To House Chef Of FaZe Clan

For those who don’t know, FaZe Clan has become one of the most recognizable names in the esports world, carving out a legacy similar to the New York Yankees of professional baseball.

For the last few years, this collective of international gamers has gained major attention and millions of followers, thanks in part to their tactical game play, and showcasing over-the-top challenges and antics in YouTube videos.

For example, The FaZe Clan’s YouTube channel currently sits at more than 4.6 million subscribers, with individual FaZe members FaZe Rug at over 7 million subscribers and FaZe Banks at over 4 million YouTube subscribers individually.

Cumulatively, the FaZe Clan reaches more than 20 million people on YouTube alone — not including the millions they’ve amassed on Instagram, Twitter and Facebook.

However, while the success of the FaZe Clan has not gone unnoticed, the behind-the-scenes assistance of FaZe Cheo, the eSports team’s in-house chef, is something we should all become more familiar with and learn something from.

FaZe Cheo has become the perennial father figure within the FaZe Clan’s sprawling mansion in Orange County, California. The estate doubles as a studio and backdrop for the group’s YouTube videos.

Cheo seems to quietly support this group of mega successful, 20-something digital socialites, calmly helping to mold and nurture these new-age professionals with something more valuable than cheat codes.    

We sat down with Cheo in continuation of the FOODBEAST video series in collaboration with Nissin Cup Noodles®, Just Warmin’ Up, that spotlights young, up-and-coming entertainers riding their own wave to success.

Although Cheo doesn’t come from a professional culinary background, he credits his passion for cooking to his mother — who taught him to cook for himself at an early age while she was out working up to three jobs at a time.

Now, a father to a 4-year-old daughter, Cheo’s humble attitude, passion for cooking, and managerial mindset makes him the perfect fit within the group’s fast-paced and unconventional living environment.

“I care about them,” Cheo said. “I believed in what they had and what they are trying to do. I wanted to see what I could do, to provide a chance for them to grow.”

Cheo made his introduction to the FaZe Clan a few years ago with the help of his brother who is also a member of FaZe, where he saw an opportunity to become a value asset to the team. Through his simple yet delicious recipes, Cheo is showing his FaZe comrades that not every meal has to be take-out.  

Thanks to his mom, Cheo learned to cook efficiently on his own and continues to maintain an impressive skill set in the kitchen today. So, being the nice guy that he is, Cheo gifted FOODBEAST with one of his favorite recipes — a karaage chicken Cup Noodles®.

Learn more about Cheo and his role as house chef for the FaZe clan in our latest episode of Just Warmin’ Up.


Created in partnership with Original Cup Noodles

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Brand Design

Young & Reckless Clothing Unveils An Official Cup Noodles Collection

Streetwear’s Young & Reckless has just collaborated with an unlikely ally in budget-friendly hero Cup Noodles to release a capsule collection that aptly represents the spirit of both brands.

Fusing streetwear, food, and the passion for staying on the grind, the capsule collection consists of a patched hoodie and pin-heavy dad hat. Influenced by the logo-heavy NASCAR race cars, the white hoodie features a variety of high quality stitched co-branded patches with a bold Cup Noodles logo on the back.

Young & Reckless founder Chris “Drama” Pfaff offered that the project was just a realization of the hustle and hard work that many young creatives are putting in to make their goals happen. For further commentary and an in-depth look on this Young & Reckless x Cup Noodles x Foodbeast capsule collection, check out the latest episode of Foodbeast’s Just Warmin’ Up.

While we’ve given a small preview of the collection in Los Angeles and New York City already, this limited edition drop is expected to release worldwide on March 23rd, exclusively on Forever21. Scroll through for a look at the project’s lookbook featuring actor Shamari Maurice.

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Categories
Hit-Or-Miss Video

Actress Manon Mathews Talks Death Of Vine, Working Restaurants & What’s Next

Imagine accumulating 3 million followers and billions of views on Vine through the videos you upload. Sounds like a dream for an up-and-coming personality, right? Then imagine the horror when the very platform you shot to fame on announces its closure (Twitter shut down Vine as of January 17th). That’s where Vine Star Manon Mathews found herself. Luckily for her, Vine was just her launching pad and not the destination.

Manon had been pursuing a traditional acting career, attempting stand up comedy where she could, waiting tables, and making comedic videos online in the time she had to spare. Everything changed when an audience member of her standup act suggested she do her Kristen Stewart impression on Vine. Shortly after posting that KSTew impression online, she jumped to 10,000 followers in a matter of hours. As the impression continued to go viral, she ended that month with over 500,000 followers… and the rest, as they say, is history.

In the latest episode of our series Just Warmin’ Up, Manon Mathews reveals the ups-and-downs of rising to fame on Vine, why she quit her restaurant job before she found success, and ultimately, how she stacked the chips in her favor to succeed in Hollywood without being too dependent on the very platform that put her on.

This content was created in partnership with Cup Noodles®

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Hit-Or-Miss

This Pro Call Of Duty Gamer Is So Good, He Beat Me While Eating Noodles

How would you feel winning $100,000 playing your favorite video game? What if you were just 18-years-old?

Enter professional gamer Dillon “Attach” Price, an eSports prodigy and the first guest on our newest Foodbeast interview series Just Warmin’ Up.

Dillon was a freshly minted 18-year-old when his 4-person team took home the gold at the 2015 Call Of Duty championship. As Dillon celebrated the $400,000 win on-stage with his teammates, the moment sunk in — all those hours playing video games were finally paying off.

In our inaugural episode, I speak with Price about his rise to eSports success before heading to a 1v1 tournament, where he proves that he is so good at Call Of Duty that he can beat me while casually finishing an entire serving of Cup Noodles®.

Pioneering fame and shaping an industry

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Today, not even a full year later, I’m inviting Price to my house to divulge more of his unconventional journey.

Since his career-defining win in 2015, Price’s social media following has ballooned. Hundreds of thousands of followers are locked in to every one of his Tweets, YouTube videos, Instagram photos, and Twitch livestreams. Over the course of our Interview, I quickly learn that Dillon isn’t just a kid who makes money through competitive video gaming, he’s a humble content creator, entrepreneur, and athlete building a business around an eSports industry in its infancy.

In the traditional sports arena — we’ll use professional basketball as an example — , you understand where your money comes from. Being a part of a team will net you a salary and endorsements. However, their quality and lucrativeness hinge on how a player hones their image. Moreover, their workload consists of maintaining their body for optimal performance. While similar tropes ring true for eSports, it can still be considered a sport whose immediate future is still very malleable. Decisions Price makes in his career have reverberations effecting how other eSports players organize deals, make money, and how video game publishers continue to organize the industry.

Watch live video from on www.twitch.tv

Dillon livestreams his gaming sessions as one of the many ways he interacts with his fans.

eSports athletes like Dillon Price not only make money from competitive play, but the most successful personalities in the space build a personal brand through social media and subsequently end up extending the sport’s reach through their experimentation. Take for example his Twitch streaming side of the business. In what other sport are players monetizing their practice sessions?

The Grind: What if the rules of the game change?!

If you follow Price on social media, whether watching a stream or through one of his vlogs on YouTube, you’ll find him doggedly referring to a “grind” that’s never over.

Unlike traditional sports, and other eSports, Call Of Duty has one anxiety-ridden wrench it throws into the sport every year — a fluid and ever-changing set of game mechanics. What used to be a ground-based, first person shooter game on planet Earth can turn into a high-flying jet-pack wearing space shooter with a new game release.

Imagine being a basketball player known for their exceptional free-throw percentage, and suddenly, in the latest “season,” the free throw line is taken out of the game?

Ironically enough, our interview takes place on the dawn of the release of the most recent Call Of Duty: Infinite Warfare. I ask Dillon how he deals with the transition every year, and his answer exudes confidence:

“That’s what differentiates Call Of Duty from any other eSport. Pretty much, you have to play [the new] game for a few months, try to become the best, go to all the tournaments you can, and then it’s a new game that you need to practice, that you need to relearn.”

Within his assured response I picked up on the simple reminder that hard work can be a blindingly powerful force for success.

New, unfamiliar Call Of Duty game comes out on the market? Dive deep into your bedroom, practice hard, and come out skillful on the other end. It’s that simple for Dillon. If you spend enough hours playing Call Of Duty, you can eventually destroy opponents while literally eating dinner.

Bon appétit Dillon, can’t wait to see what you achieve next.

This content was created in partnership with Cup Noodles®.

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