Hit-Or-Miss The Katchup

Finding Authenticity In A Fake Instagram Food World

One of the best kept secrets in the food world, is that many of your favorite food-based social media accounts flaunt beautifully shot photos, but never actually taste the food they’re posting.

It’s all about getting the coolest looking pictures, getting those likes and follows up, and not even giving the food’s essence due diligence.

No one would ever dare accuse the Foodbeast crew of these atrocities, and we have the bellies and grease stained shirts to prove our innocence, but we do see it often in the wild. Food influencers on Instagram, Facebook, Snapchat, and everywhere else try to hit you with the fake-out.

June Quan, who runs the popular @stirandstyle food Instagram and blog, spoke on The Katchup Podcast about the falsities that go around in the food world, and why it was important for her to show authenticity.


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“I definitely want to stress that everything on my page is something that I’ve eaten, and that I recommend,” Quan said.

She went on to say that she would get questioned all the time in comments, and accused of not eating the food she photographed. To counter those haters, Quan simply started eating her food in front of a camera, and giving on-the-spot reviews of the restaurants she visited.

“It was when video just started (on Instagram),” Quan said. “It was something like, ‘Hey, I’m already eating on my own time, but now that I’m capturing it, it’s something that people actually want to watch.'”

By building the trust of her followers, June quickly grew from 40,000 followers, to 100,000, and now 308,000 followers on Instagram.

That transitioned well into her journey as a restaurateur, opening not one, or even two, but three different restaurant concepts in Shrimp Daddy, Sip Matcha and Chichi Dango.

June Quan’s story shows that while “likes” don’t translate into success, earning the trust of the masses sure does.

When surfing through Instagram accounts and see those beautiful photos, be sure to show extra love to those who go the extra mile to highlight the food, as June has, and Foodbeast does, wink wink.

To hear the full interview with June, be sure to tune in to The Katchup, and subscribe to hear more on iTunes, Spotify and anywhere podcasts can be heard.


Meet The Woman Who Gave Up A Career In Law To Blog About Food And Couldn’t Be Happier


I chose happiness.

It was 2 in the morning at the law firm and June was in day three of a weekend-long project. As she looked out the window of her office, she saw two futures for herself.

The first was that of a thousand office windows staring back at her. Like the one she stood behind, those windows kept lawyers like herself missing entire weekends of their lives.

Upon looking down, she saw her second future. One of empty streets, free of clutter, and ready to embrace a new day.

June took out her phone and began to dial.

You may know June Quan as the popular food and fashion blogger @stirandstyle. Y’know the one with the signature #StirandSmile pose where she holds food in the foreground and flashes a big smile right behind. Once upon a time, however, she was an overworked lawyer. Before she had her face in a mountain of burgers, June was buried in Himalayas of legal documents.

So how did she go from Esquire to wood-fired? Let’s go back to that night a year-and-a-half ago.

As she dialed, a million thoughts raced through her head. The one thought that kept resurfacing was how she didn’t want to be in an office at 2am any longer. She didn’t want to be one of the countless people spending thankless nights working towards something she didn’t love, that left her unfulfilled. She didn’t want to sit idly by and complain about her unhappiness.

So she decided to walk away.

While some think walking away from a cushy paycheck and a pretigious profession was ridiculous, who were they to judge?

By no means was June a bad lawyer. She was winning hearings and writing meticulous briefs during her time practicing law. Having passed the dreaded California Bar Exam on her first try was a impressive feat in and of itself.

Alas, the heart wants what the heart wants.


Late night at the office. #TiredandStarved

June quit her job at the firm in Winter 2014. Since she was a teenager, her career path seemed to be set in stone: go to college, go to law school, pass the bar, become an entertainment lawyer, make money.

Entertainment Law was something she had always found fascinating and glamorous. Ever since she took her first internships at both MTV and Lucasfilm, June had wanted to work in the entertainment industry.

I tried to mold my life around a profession in law, to create a life where I’d be happy working as a “professional [in the field].” At the end of the day, it wasn’t the right thing for me and, you know, that’s OK.

The life of a lawyer was a difficult one. Aside from countless late and sleepless nights, there was also the unpredictability of her schedule. June never made plans with loved ones because of her schedule. It was even difficult to plan to go out to eat, something June obviously loved to do.

Giving up a bi-monthly paycheck and downsizing everything in her life to make ends meet was a major sacrifice for June. One of the few good things about staying so busy in the world of law, however, was that it gave her so little time to spend her money that she had enough saved to provide for and support herself through her transition.

Before anyone even picked up, June had made her decision. June was walking towards a life that made her happy. A life that gave her something to look forward to. 

After leaving her firm, and taking some time to figure things out, June started her blog: Stir and Style.


Photos first, then eat. #HappyButHungry

The name Stir and Style first came to June during a lunch break. She had been shopping at the plaza her office was located in when she came upon a brown leather skirt (the style). She was immediately reminded of steak and ended up seeking out steak for lunch (the stir).

From there, she began to associate food with fashion. As if the two were one. This brown leather skirt inspired her first post on steak fajitas.

Since she was a child, June loved to eat. Before the advent of camera phones, June fondly remembers carrying around a Polaroid camera taking pictures of food rather than people.


Triple-scooped ice cream with extra sprinkles. #StirandSmirk

Her first official tasting event was at Savor Santa Ana this past summer. From there, it’s just been nonstop for June.

She currently has more than 44,000 followers on her Instagram account, an account that has grown considerably in the last year. June even hosted Foodbeast’s recent PattyPalooza event.

I’d be lying if I didn’t say that my favorite part about a tasting wasn’t the food. Of course it’s the food, but to me, food has so many layers that doesn’t boil down to just the act of eating, tasting or savoring meal.

Eating food is an experience in itself. The experience includes going to new places, trying new things, meeting new friends, spending time with old friends, taking photos and just being grateful for the opportunity! I never take tastings or food events for granted because I know it’s a privilege to even get an invitation.

Every invite I receive is humbling

This was the life that made her happy.

Her parents answered. June told them her decision.

All she asked was for their moral support. She always wanted to make them proud, but she realized that she needed to make herself proud first. There was no point prancing around impressing everyone when you don’t love what you’re doing.

June explained that if she had to be at work most of her waking hours, then she should love what she’s doing during those hours. 

She was going after what she wanted and her parents were proud. 


Pepperoni Pizza, please. #StirandGrin

While June no longer practices law in the traditional sense, she still uses the skills she learned every day. She earned her real estate license and uses her legal knowledge to help her clients buy and sell homes in LA and The Bay Area.

When hearing her story, some would consider all the time she spent in school a waste. For her, it was far from a waste.

I’m thankful for the time I spent in the legal profession. I don’t regret a single thing. I not only learned what I want in life, but also what I don’t want. My legal training has opened doors for me that I otherwise probably would not have the opportunity to walk through.

If there’s not a real estate contract in front of her, you can find June at many Los Angeles and Orange County-based food events. There, she’ll be taking photos (many, many photos) in her signature pose; food held out majestically to the camera, a grin from ear to ear:

The stir and the smile.


This extra-bacon breakfast sandwich makes us #StirandSmile