Jose Cuervo Family’s Private Stash Now Available In Reposado and Platino In The US

Admittedly, I’ve only enjoyed tequila within the past couple of years. When I thought of the spirit, I was yanked back to memories of cheap bottles and nights bowing down at the porcelain temple. But thanks to a visit to the Jose Cuervo distillery in Tequila, Mexico, I was able to get tequila woke and learned just how delicious it can be. To be specific, all it took was a bottle of Jose Cuervo’s Reserva de la Familia to change my outlook on tequila.

Reserva de la Familia is the Jose Cuervo family’s private stash, bottling the finest of their tequila, originally offered to friends and family and made public back in 1995. To celebrate the 25th anniversary of this introduction, Jose Cuervo has now made available Reposado and Platino expressions of their Reserva de la Familia tequila.

Characteristics of the Reposado are a unique barrel aging process that employs three different types of wood and barrel toasting styles. Heavily toasted American oak contributes intense notes of baking spices while whole, lightly-toasted American and French oaks bring forward mellow flavors of toffee and vanilla. As for the Platino, it is an unaged tequila, and due to a natural fermentation process, the notes of agave keep their original essence and come through profoundly in aroma and flavor. 

This is the perfect holiday gift for friends, family, and even yourself because you deserve it after making through to 2020, amiright?

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This Train Is A One-Way Ticket Deep Into The World Of Tequila

Knowing the ins and outs of a food makes you appreciate it even more. If you’re a huge tequila aficionado and want to have that level of knowledge, you need to check out Jalisco.

This western Mexican state is where most of the tequila you sip on comes from, and the agave farmers here take pride in turning their sweet plants into the popular spirit. If you find yourself in Guadalajara, Jalisco’s capital, you have a unique opportunity to dive deep into the world of tequila by visiting these farms and distilleries in person.

What you want to look for is the ‘Jose Cuervo Express,’ a tequila train that runs between Guadalajara and Tequila, the birthplace of the agave-based liquor. No matter what package you purchase prior to boarding, there’s a variety of tasting opportunities on the two-hour ride.

Hosts guide you on how to identify the different notes of tequila in a special tasting. Guests sample different tequilas based on their point in the aging process, from light tequila to the “rested” reposado and the vintage anejo.

If you want to get more creative with your drinks, head to the open bar. They use tequila to create a variety of beverages, from classic drinks like margaritas to customized drinks per your request.

To go with your spirits is a round platter of traditional Mexican antojitos, or appetizers. Beans, guacamole, carnitas, and cheese are just some of the items available.

Once you arrive in Tequila, you can visit the vast Jose Cuervo agave fields to see the plants in person. You can also see a live demonstration of how the agave is cut to properly make tequila.

The train schedule allows for time to visit the city of Tequila itself, as well as the Jose Cuervo distillery. A tour takes you through the step-by-step process of making the spirit, and you can sample more of it as well as the oven-cooked agave to differentiate between the two.

The experience is the ultimate day trip for tequila lovers, as it’s a full immersion into the process of the beverage from start to finish.

Created in partnership with Visit Guadalajara 


Jose Cuervo Launches New Wild Berry Light Margarita Flavor

Jose Cuervo has just added their second item to their line of light offerings in the form of an Authentic Wild Berry Light Margarita.

The new Wild Berry flavor packs it in with 95 calories per serving (4 oz) and is ready-to-serve using Jose Cuervo Especial Gold, the No. 1-selling Tequila in the world. In addition, the mix includes triple sec and a mix of Strawberry, Blackberry and Blueberry flavors.

Goes down dangerously easy, either on the rocks or blended up if you’re about that life.

The 9.95% ABV product is available in two sizes: a 750ml bottle with a suggested retail price of $8.99 and a 1.75 liter bottle with a suggested retail price of $14.99. The new flavor is available in grocery, liquor, club and drug stores nationwide.

Drink responsibly!