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Alcohol Sustainability

Johnnie Walker Launching Sleek And Sustainable Paper Bottle Next Year

Photo: Diageo

Next year, expect more and more spirits to go completely plastic-free as many companies are transitioning to sustainable paper spirit bottles.

Diageo, the makers of Johnnie Walker, Smirnoff and Guinness have just announced that they’ve created the first-ever 100% plastic-free paper bottle to house spirits.

The new bottle is made from sustainably sourced wood and will make its inaugural debut with Johnnie Walker Scotch Whisky in the early half of 2021.

This launch coincides with Diageo’s new partnership with venture management company Pilot Lite to launch a new sustainable packaging technology company called Pulpex Limited.

These new Pulpex bottles boast ‘first-of-its-kind’ scalability that’s designed to be 100% plastic-free and fully recyclable. Pulpex Limited will also kick off a partnership consortium of fast-moving consumer goods companies that include Unilever and PepsiCo. These companies are also expected to launch their own branded paper bottles based off Pulpex’s designs and tech.

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Alcohol Drinks Film/Television What's New

‘White Walker Whisky’ Has Arrived To Get The ‘Game Of Thrones’ Hype Started

We’re getting ever closer to the final season of Game of Thrones, and to build the hype, a special White Walker Whisky has been released to get into the Westeros spirit.

white walker whiskyPhoto courtesy of Johnnie Walker

HBO, the network that airs the beloved series, teamed up with Johnnie Walker for the unique blend and bottle of Scotch whisky. It’s meant to be served straight out of the freezer, as the flavors imbued into the spirit — berries and vanilla — are best enjoyed cold.

Johnnie Walker also took a page out of the Coors playbook with their bottle design that makes this a true collector’s item. When frozen, a chilly “Winter is Here” graphic will appear on the label, evoking the White Walkers and their ensuing conflict with the rest of Westeros that’s sure to come in the new season.

The limited-edition bottles make for some interesting Game of Thrones memorabilia, especially as a keepsake for when the show does eventually reach its ending.

Johnnie Walker’s GoT-themed whisky is going to be available well ahead of GoT’s return date, as bottles will be distributed globally this month.

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Alcohol Brand News Toasty

Johnnie Walker Experiments with Three New Flavors for Blenders’ Batch

As whiskey of all kinds continues to become the spirit of choice for many, this has given distillers and blenders the opportunity to flex their creative muscles. So beyond crafting a beautiful brown spirit only known for its smoke or bite, many are now creating whiskies that can be easily paired with food.

Johnnie Walker recently launched three new whiskies: Johnnie Walker Blenders’ Batch Wine Cask Blend, Johnnie Walker Blenders’ Batch Rum Cask Finish and Johnnie Walker Blenders’ Batch Espresso Roast. They are the results of over 100 ongoing Scotch experiments by the brand’s small team of 12 expert blenders, and influenced by flavor cultures from around the world.

To celebrate their releases, the brand also launched a series of short films showcasing the blenders’ collaboration with taste innovators such as chef Edward Lee, barista James Hoffmann, sommelier André Mack, chef Jason Howard and some of the world’s most celebrated bartenders.

The films provide a behind-the-scenes look at some discussions on new taste combinations, with blenders Aimée Gibson and Chris Clark meeting flavor experts and lifting the lid on the whisky maker’s ongoing experimentations into flavor – all of which are carried out under the guidance of Master Blender Jim Beveridge at the brand’s home in Scotland.

“Our short films are a window into our endless quest for new taste experiences in Scotch,” says Beveridge. “Johnnie Walker Blenders’ Batch whiskies are the result of bold experiments that push the boundaries in flavor – just as Johnnie Walker Black Label did more than a century ago. Over time that experimental blend has gone on to become a true icon of Scotch all around the world.”

“We know how to make exceptional Scotch, we’ve been making it for years,” adds Gibson. “However, by opening our doors to some of the world’s foremost experts in food and drink, I feel we’ve been able to unlock new flavor and aroma combinations in our latest whiskies that are culturally relevant and that will excite new and seasoned whisky lovers.”

As part of the collaboration, chef and self-confessed whisky obsessive Edward Lee, alongside his fellow flavor experts, were challenged by Gibson and Clark to use their skills to further extend the possibilities of these new whiskies by developing original cocktails.

Using his gastronomic expertise and knowledge of whisky and wine, Chef Lee created the Blueberry Scotch cocktail using Johnnie Walker Blenders’ Batch Wine Cask Blend. “Aimée’s knowledge of whisky made this a thrilling journey of discovery in flavor and aromas for me,” says Lee. “I learned that the blend I was challenged to play with was curated by Aimée following the outcome of an experiment in maturation with former wine casks set in motion by her mentor Jim Beveridge over ten years ago – now that’s dedication to your craft.”

For Johnnie Walker Blenders’ Batch Espresso Roast, Gibson experimented with whiskies distilled using barley roasted more heavily than ever before resulting in punchy notes of rich coffee and dark chocolate which have been brought to life in the Johnnie Walker Blenders’ Batch Espresso Roast Speciality cocktail, which features coffee liqueur, sweet vermouth and lemon zest.

The third blend to be released in the range, Johnnie Walker Blenders’ Batch Rum Cask Finish, was the culmination of blender Clark’s experimentation with whisky finished in casks which previously held Caribbean pot still rum. Chef Howard played with the whisky’s smooth and spicy flavors and believes it is best enjoyed in the Johnnie Walker Rum Cask Blend Steel Drum Cooler cocktail that uses pineapple juice and ginger root.

Johnnie Walker Blenders’ Batch Wine Cask Blend launched in selected countries this month and retails for $29.99. Johnnie Walker Blenders’ Batch Rum Cask Finish and Johnnie Walker Blenders’ Batch Espresso Roast will be available globally next month.

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Alcohol Drinks News Toasty

Blade Runner 2049 Brings Johnnie Walker Black Back To The Future

If you love the original ‘Blade Runner’ then you know that Rick Deckard’s drink of choice was Johnnie Walker Black Label. And while some things in the long-awaited sequel, ‘Blade Runner 2049’ have changed, that hasn’t.

To celebrate the film’s release, Johnnie Walker has created Johnnie Walker Black Label The Director’s Cut, a limited-edition scotch whisky. Master Blender Jim Beveridge collaborated with the film’s director, Denis Villeneuve, on the experimental blend that is inspired by the film and is presented in a futuristic bottle.

“What we have created in Johnnie Walker Black Label The Director’s Cut is something really special that fans will be able to relate to and whisky drinkers will love,” says Beveridge. “I was truly inspired by Villeneuve’s artistic vision for ‘Blade Runner 2049’ and how it could come to life in this new blend. I learned that filmmaking is much like blending – you have to constantly be committed to creating the best possible outcome.”

You can buy the special edition whisky now in advance of the film’s Oct. 6 release but you may want to hurry. Only 39,000750 ml bottles were made and each will retail for $89.99.

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Hit-Or-Miss

This Johnnie Walker Mustache Wax Will Make You Want To Grow A Mustache

whiskey-wax

A delicious scent can really add to your eating or drinking adventure, and Johnnie Walker is banking that their new mustache wax will energize their Red Label.

According to Mashable, “The Boldest Wax” comes in Piperine Pepper, Citrus Essence or Ginger Root scents, all which are supposed to coexist perfectly with the famous whiskey.

So all you guys with twirly upper lip rugs can lather up some of this wax, let it settle for a bit and let the scent of your Red Label float through your waxy ‘stache for an aroma fit for a hipster.

The Boldest Wax is being sold exclusively by a London barber shop called Huckle The Barber for 7.99 in Euros, which is about $8.85 in US dollars and it looks like they ship to the US.

While the wax might not do much to keep your ‘stache dry, at least your whiskey will smell really citrusy.

whiskey-wax-III

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Hit-Or-Miss

Johnnie Walker Whiskey’s Newest Ad Features a Resurrected CGI Bruce Lee

brucelee

Maybe this is what happens when you get a lifelong believer in clean living sloshed.

To promote its popular Blue Label line, Johnnie Walker whiskey has just launched a new 90-second ad featuring none other than the famously sober, late martial arts legend Bruce Lee, resurrected through computer graphics onto a balcony in posh modern day Hong Kong. Dubbed a “short inspirational film sponsored by Johnnie Walker” by director Joseph Kahn — as opposed to a strict commercial — the spot follows a distant, slightly glazed-looking Lee spouting platitudes about dragons and water and walking, all in service of selling something his living self didn’t support in the first place.

Granted, Kahn did bring Lee’s daughter Shannon on board to advise the project (to ensure “accuracy”), and okay, he did release that disclaimer that the spot “isn’t about drinking, nor does Bruce Lee ever pitch, hold, talk about it [alcohol].” But you still can’t help but wish all the effort to bring the Enter the Dragon star back to life were spent somewhere a little less lushy. Get on it, Gatorade.

Check out the video for yourself below:

H/T + Picthx Grub Street

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Products

Palette Coasters

Being a huge fan of coasters (that’s not weird right?), these might be the coolest coasters I’ve ever seen. If you’ve ever had to do events like I have, you get very familiar with stacking things and wrapping them on palettes. So why not stack your drinks on a mini coaster palette, and keep those rings off of your mothers favorite desk. One of these would look great with two fingers of Johnnie Walker on the rocks sitting on top of it. ($22 @ Designboom)

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Hit-Or-Miss

Custom Engraved Johnnie Walker Blue Label

With Father’s Day rapidly approaching, it’s time to get into the gift-searching mode. If your dad is a fan of a good time, you may want to consider this Custom Engraved Johnnie Walker Blue Label bottle. The bottles are individually numbered, in 750ml or 1.5L bottles, comes with a gold engraved message of your choice, just below the label. The bottle runs about $220 and you can order your own bottle by calling up 877-JW-BLUE-LABEL. (Thx Uncrate)