MTN Dew has teamed up with NBA star Joel Embiid in a hype-worthy yet eccentric collab evocative of 2020: they’re making a hot sauce.
MTN Dew linked with Houston hot sauce shop iBurn to create their spicy concoction. And for those wondering, it does actually contain the soda, giving a citrusy balance to the punch the sauce is sure to pack.
Fans had a chance to vote on the flavor (as well as the spice level) earlier in the year, and habanero narrowly beat out Fatalii chilies in that selection process.
Actual habaneros can dial in about 100,000 to 350,000 Scoville Heat Units (SHU), which is the scientific measure of how spicy a chili is. For context, jalapenos are a fraction of that heat, dialing in at around 8,000 SHU max.
MTN Dew hasn’t revealed what the Scoville rating on their hot sauce is, but one could guess that the sweetness of the soda would tame things a bit. Still, it’s definitely not going to be mild.
It’s time for the 🔥 🔥 🔥 Meet the first-ever #MTNDEWHotSauce, created by @iBurn under the watchful eye of @JoelEmbiid. Want DEW over everything? This has the distinct citrus flavor that DEW fans know and love, but spicier 🌶️. Tell us, what would you put it on?? pic.twitter.com/cplqptg8ZD— Mountain Dew® (@MountainDew) October 30, 2020
Chili-heads and MTN Dew fans alike looking to score this hot sauce should pay attention to the brand’s Twitter account. They’ll release details on how to score the bottles there.
Only 500 were made, so this is an extremely limited batch that will likely be coveted way more than it is tasted.