Fans Cheer For Pizza Despite Team’s Losing Effort

A crowd of 16,429 roared like maniacs as the Toronto Raptors were inching closer to earning them free pizza. The only thing that didn’t feel right was that the Raptors were seconds away from losing.

Whenever the Raptors score 100 points or more in a home game, those in attendance can redeem their tickets at Pizza Pizza and get a free slice of cheese, or pepperoni pizza.

Strange that with 39 seconds left, in a game where the home team is losing 115-98, the crowd is in a frenzy. But free food will fire up any crowd. “Pizza! Pizza!” was what the crowd chanted in unison as their team was about to be taken down by the Orlando Magic.

The Raptors promotion team has a pretty strange standard for giveaways. The Los Angeles Lakers have a similar promotion where those in attendance can get two free tacos from Jack in the Box when the Lakers score 100 or more points, the only catch is that the Lakers have to win the game.

The redemption period for the pizza begins the day after the qualifying game and ends at the end of the business day, so Raptor fans have to scurry to their local Pizza Pizza right away.

With Raptor victories being hard to come by this season, you can’t really blame the fans for enjoying the little things.

The Toronto crowd does have a reputation for awkward cheering moments, as earlier this year they erupted when Jeremy Lin of the New York Knicks buried the Raptors for a last-second game-winning three-point shot.

Apparently, this isn’t the first time they crowd has done this. Below is a video of the fans cheering a loss against the San Antonio Spurs in 2011. Maybe it’s tradition for them to cheer a loss.

Celebrity Grub

New York’s Carnegie Deli Introduces “The Jetbow”

Newly acquired New York Jet Tim Tebow hasn’t even been formally introduced as a Jet, but he already has a sandwich with his name on it.

“The Jetbow” was announced by the Carnegie Deli in New York as the restaurant’s latest celebrity-named sandwich.

The Jetbow consists of corned beef, pastrami, roast beef, American cheese, mayonnaise, lettuce and tomato all crammed in between two pieces of white bread, and weighs an estimated 3.5 pounds.

Carnegie Deli’s walls are completely covered with pictures of celebrities who have attended the restaurant, and is known for its tributes to certain celebrities. The deli has sandwiches such as “The Woody Allen,” cleverly named after Woody Allen, and “The Melo,” named after Knick’s star Carmelo Anthony.

Carnegie Deli Owner Sandy Levine said that it would be the first time in the restaurant’s 75 years that a celebrity-named sandwich would contain white bread and mayonnaise, different from its usual combination of rye bread and mustard.

Levine also said that the ingredients in the Jetbow perfectly tailor to Tebow’s “All-American Boy” personality. Tebow’s picture already adorns the Carnegie Deli walls as he visited the restaurant after his Heisman-winning Season at the University of Florida in 2007.

Tebow is not even the starting quarterback for the Jets, but Tebowmania is the only thing stronger than Linsanity in New York, so he gets a sandwich.

[Thx ESPN]

Celebrity Grub

Lebron Will Be Taking His Donut Dunking Talents to Asia

NBA superstar Lebron James, one of the most hated athletes in America, will focus on increasing his likability overseas instead. James will be the new face of Dunkin’ Donuts as he will be taking his marketing talents to Asia.

A Dunkin’ Brands spokeswoman said that James will be the new “brand ambassador” and although specifics were not given, it is a multi-year deal.

Dunkin’ Brands, which also owns Baskin’ Robbins stores, has about 5,400 stores across the Asia-Pacific region. Its plans to add 250 more stores by 2015 will just add to its overpowering control over competitors as Starbucks, the second leading coffee company in Asia, only has about 1,700 stores, while Krispy Kreme has around 100 stores in the region.

This will be the easiest time the Dunkin’ Donuts advertising staff will have with commercials, just have James dunking donuts in different variations. China, Taiwan, India and South Korea will be the lucky countries to see Lebron’s face pasted all over their morning coffee.

Surprisingly, Dunkin’ isn’t taking advantage of the Jeremy Lin phenomenon, but Lebron is no slouch when it comes to his brand in Asia. China, the second largest market in the world has already embraced Lebron as his NBA jersey and shoes are top-sellers in the country.

No word yet if Dunkin’ will rename its donut holes after Lebron, but surely they will not name any ring-shaped donuts after him.

Fast Food

Lin-sanity Pours Into the Food World: Shake Shack Launches Jeremy Lin-Mint Shake

Shake Shack, the modern day “roadside” burger stand out of Madison Square Park, NYC has jumped on board with “Lin-Sanity.” For those unfamiliar with Jeremy Lin (what color is the rock you’re under?), he is the ridiculously talented Harvard graduate who is currently leading the New York Knicks into their longest winning streak since April of last year.

He was a bench player for New York until this month, and as of yesterday’s game, is now averaging 26.8 points per game. Shake Shack wasn’t one to turn a blind eye to the matter, and has since added a Jeremy Lin-Mint shake. The chocolate mint cookie milkshake is priced at $5.75 and we’d guess is an extremely limited-time offer.

If you’re out in NY, let us know how this shake tastes!

[Via: Gothamist/Photo: BobbyFinger]