It’s finally happened. In its quest for world domination, Coca-Cola released a 200-piece clothing line by the vintage designer DRx, also known as Dr. Romanelli. Inspired by clothing from the 1960s, 1970s, 1980s, and 1990s that DRx found in thrift and vintage stores around the world, these individual pieces are actually stitched together from old Coke-branded clothing.
T-shirts and lots and lots of bomber jackets round out the collection. Unfortunately these brand-stamped clothes might break the bank, with jackets costing over a thousand dollars and shirts ranging from $35 to $50. The line will hit select stores in cities around the world including New York, Paris, Los Angeles, and Hong Kong. And while this isn’t Coke’s first collaboration with a designer (past partnerships include Uniqlo, D&G and Marc Jacobs), it’s certainly their first vintage approach.
Would you spend the big bucks for some re-imagined vintage Coca-Cola clothing? Let us know in the comments below!