Tony Stark-Level Lifehack: Now You Can Have Your Own Personal Brand of Whiskey


If you’re one of the 5% of people living in the developed world who hasn’t seen any of the Iron Man movies, just know that Tony Stark is the king of personal branding (second only, perhaps, to Joel Schumacher’s Batman, for who could forget those lovely Bat-Nipples?). And if Tony knew he could create, brand and sell his own personal “Iron Man” whiskey, you know he’d be all over that. Heck, he’d probably say it was his idea.

Unfortunately, most of us don’t have mountains of disposable income and personal hi-tech “bodyguards” to play with, so we just have to settle for that personal whiskey thing to make our billionaire playboy dreams come true. Luckily, we do have the Mississippi River Distilling Company to make things a little easier.

They call it their “My Whiskey” Custom Whiskey Program. For just $6,000, the distillery will partner with a licensed retailer to bring you your own 30 gallon barrel. Just pick the grain bill, the yeast, the barrel, the age, the proof and the name and wait for delivery in the mail. Once completed, your 80 proof stock will be able to produce about 160 bottles of finished whiskey, which, if you decide to sell them, will end up working out to about $38 per bottle.

But that’s not including all the celebrity sponsorship you’re gonna get. Ooh, and the advertising money from Facebook. Or the movie product placement! Honey, by the time you’re done, these bad boys will be going for $1000, easy.

Malibu beach house, here I come.

H/T + PicThx Cool Material


The Foodie Avengers: What Superheroes Would Look Like If Big Companies Sponsored Them

The Monster Hulk Energy Drink and McIron Man

In a world where you can’t even enjoy a YouTube video anymore without having to watch at least five seconds of an advertisement, an Italian art director shows us his vision of a world where our favorite superheroes are sponsored and branded.

Roberto Vergati Santos’ idea is not that far-fetched. You already see brands such as Coca-Cola and Red Bull plastered on athletes’ uniforms and they can just as easily be plastered on a hero’s uniform for the right price.

Of all the heroes that were featured, The Avengers in particular had a foodie theme attached to them.

Iron Man blowing up McDonald's.
I’m not sure why Iron Man would blow up his sponsor while repping them (second photo), but he looks pretty relaxed as he enjoys his Happy Meal.

Team Coke
As awesome as this scene was, it’s a little hard to take Captain America, Hawkeye and Black Widow seriously in their Coke-branded outfits.
Tatted Hulk
This is probably what the Hulk would look like if he was a sponsored bodybuilder. As you probably guessed, Monster would swoop on the opportunity.
It looks like Thor didn’t get a multi-million dollar deal with anyone, but he’s the god of thunder, so I think he’ll be all right. Check out Santos’ other pictures here, including some DC rivals.

H/T Behanace


Marvel Pint Glasses

If all my beverages were served in Marvel-themed glasses, I’d be one happy camper! I apparently still relate to a 12 year-old boy.

In all seriousness though, if you have any love for the Marvel Universe, or just a love for fine beer glasses, then go ahead and grab these Avenger pint glasses. Choose from Captain America, Iron Man or the whole Avengers crew to gear up for the upcoming Avengers movie arriving in 2012. $10

(Via ThinkGeek)



Iron Man Pizza

Various cheeses, pepperoni, olives and onions are all that were needed to recreate an Iron Man Pizza. Pepperoni armor and an onion power core highlight this particular pie, with the onion eyes staring back at any would-be eater. I can get down with it. (Thx endrbn/reddit)