Alcohol Film/Television

‘Peaky Blinders’ Fans Can Enjoy a Free ‘Shelby Sour’ at Their Local Bar Courtesy of Bushmills

It may not be “f*cking Wednesday,” but we have some good news for fans of “Peaky Blinders.”

Bushmills Irish Whiskey recently announced its designation as the official whiskey of the show, and preferred sipper of the Shelby Family. 

To kick off the partnership, now through St. Patrick’s Day on March 17, fans can order a Shelby Sour from their local bar, and Bushmills will cover the cost. The cocktail, inspired by Tommy Shelby, features sweet flavors, balanced by the warm finish of the Irish Whiskey.

“What better way to welcome Bushmills as the Official Whiskey of the ‘Peaky Blinders’ TV series than with a free whiskey cocktail for our loyal fans”, said Scott Shillet, Vice President of Licensing at Endemol Shine North America.

The Shelby Family and Bushmills share stories of perseverance in the face of adversity. Made on the north coast of Ireland, Bushmills has stood the test of time for over 400 years, having overcome conflict, fire and famine.

“The motivations of the Shelby’s are those of family, loyalty and perseverance, which are the same qualities that have put Bushmills at the forefront of whiskey making for hundreds of years,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits.

Throughout the year, Bushmills and Endemol Shine North America, in collaboration with “Peaky Blinders” official brand owner and series producer, Caryn Mandabach Productions, will connect with fans via co-branded content, an advertising campaign and live experiences. 

As Tommy Shelby said, “Whiskey’s good proofing water. Tells you who’s real and who isn’t.”

Whiskey fans excited about this news should also know about the new Jameson expression that debuted at the beginning of this year.

Alcohol Drinks What's New

Jameson Irish Whiskey Introduces New Jameson Orange

Jameson Orange is a brand new expression from Jameson Irish Whiskey that gives a refreshing, citrusy twist to the classic spirit.

The new offering is a bottle bursting with natural orange flavor that mingles with triple-distilled Jameson Irish Whiskey and clocks in at 30% ABV. With this new Jameson Orange, the door to endless cocktail possibilities is opened.

“The concept behind Jameson Orange was to create a product that would appeal to a growing audience of flavored spirits fans and curious whiskey drinkers, drawing on the quality and integrity of our award-winning triple-distilled Irish whiskey,” said Sona Bajaria, Vice President of Marketing, Jameson at Pernod Ricard USA.

Jameson Orange is now available at retailers and bars nationwide.

Alcohol Drinks News Toasty

Tullamore D.E.W. Whiskey Gives You Access To Your Ancestry Through Limited-Edition DNA Kit

Alcohol may be the reason that some of us are here, but now one whiskey brand is helping consumers figure out where they’re from — literally.

To celebrate the launch of “The Beauty of Blend” campaign, Irish blended whiskey Tullamore D.E.W. has partnered with MyHeritage DNA to create a limited-edition branded DNA kit which will allow people to “uncover their own unique blend” or learn about their own ancestry. The kits will be given away through a gifting program and the Tullamore D.E.W. social channels in the coming months.

“We are built on blend. It runs through every bottle of our original triple blend Irish whiskey,” says Caspar MacRae, Tullamore D.E.W.’s Global Brand Director, via a statement. “There are numerous examples in the worlds of food, music and beyond where something beautiful has been created because of the blending of different cultures or ideas, and we think that is worth celebrating. The Beauty of Blend celebrates our belief in the spirit of blend – from the original triple blend in our Irish whiskey to the blending of cultures, rooted in our historic association with Irish emigrants around the world.”

This partnership is part of Tullamore D.E.W.’s new global advertising campaign, “Beauty of Blend” which celebrates the unique spirit of the blend – whether it be the triple blend of pot still, malt and grain whiskies in Tullamore D.E.W. or the blending of cultures and ideas throughout history. Reviewing trends of DNA testing from around the world, Tullamore D.E.W. worked with MyHeritage DNA to uncover that 99.7% of people have a blend of multiple ethnicities, meaning that only 0.3% of individuals sampled are of only one ethnic background.

The “Beauty of Blend” campaign launches with two new films. “No Irish Need Apply” is a film showcasing the history of Irish immigration in the USA, while “Danny Boy” celebrates cultural diversity in a way that is authentically Irish.

Alcohol Celebrity Grub News Toasty

Conor McGregor Looks To Knock Out Liquor Game With His Own ‘Notorious’ Irish Whiskey Brand

Conor McGregor  may have lost his much-hyped fight with Floyd Mayweather Jr., but he appears to be already set for a rematch against him — this time in the aisles of your local liquor store.

McGregor is set to “take over” the Irish whiskey category with the launch of a brand called Notorious.

The Irish MMA fighter, who is nicknamed “Notorious,” announced that he would be getting into the spirits game with his aptly named Notorious Irish Whisky at a post-fight press conference.

While there’s no word on when the whiskey will be released or who McGregor is partnering with for the spirit, there does seem to be a small controversy surrounding the name. According to the bottle shown at the presser, its called “Notorious Irish Whisky.” Those who know their brown juice, though, know that “whisky” is Scotch, as in from Scotland. “Whiskey” on the other hand, can be from Ireland or anywhere else.

Coincidentally, Mayweather announced his limited-edition Tequila Avion right before last week’s fight. So, it will be interesting to see who is the undisputed champ at the bar.

Hit-Or-Miss Tastemade/Snapchat

How I Crashed Into Adulthood With A Jameson On The Rocks



It took me forever to become a boozehound who’d order Jameson at bars. In my sloppy beginnings, I tiptoed around it so hard, you would’ve thought I was trying to sneak-attack liquor.

First, as a precocious teenager, I gained alcohol’s trust, sipping beers, downing shots reluctantly, and emptying wine coolers because…I don’t know, guys; what reasonable explanation is there, really?

Secondly, I learned alcohol’s customs, suddenly getting hellfire hammered on empty stomachs out of a nervous disposition. I finally worked up the courage to explore, as only a timid young lad can.

I drank weird sugar cocktails, dessert-esque concoctions that not even a gaggle of Real Housewives would take down or throw in a frenemy’s face. That lasted for a spell, until I found myself in college with my twenties begging me to change before I added even more hype as a weak-ass scrub to my nightlife résumé.

So I poured gasoline (cheap vodka) down my throat in parking lots, most notably fifths of Popov. I don’t remember enjoying it, and years later, I found out that none of us necessarily liked it. We all did it for the same reason: it was cheap and it got you drunk. Then, I drank beer that wasn’t terrible, though, admittedly, graduating from Miller Lite to Tecate (and ultimately to craft beer) isn’t exactly something to write home about. But who the hell writes home about drinking beer anyway?

Bursting to life at the gloriously unholy age of 21, I found my match at the bottom of a whiskey sour. I still don’t count them as my first grown-up drink, because I was more so getting away with an act, not really thriving with it as my lifeforce.

I didn’t sit in stylish bars and enjoy highballs. I showed up to dives half-drunk from a friend’s house where we either drank from a bottle or did shots beforehand. I thought I was drinking like an adult, but I wasn’t; I was just a much better poser.

That summer, I came to adore Irish whiskey. It became the nectar my proud Irish heritage always told me it was in ghost stories.

In truth, I suppose I always kind of liked whiskey, even when I was trying my best to “man up” in high school, but it just wasn’t enough. I’d do a shot, kind of dig the roll of its taste in my gums, then someone would ask if I wanted another, and I’d pass on it for dirty-water beer or some melted, Skittle-lookin’ beverage.

This is probably the darkest secret on my father’s side of the family. My goodness, the scandal!

But I finally had a “go-to” with Irish whiskey, Jameson specifically (still my favorite bottle). It was absolutely not, and it still isn’t, anything fancy (unless you get the aged, of course), but it became a drink that my friends would order for me if they were buying a round and didn’t catch what I said.

“I’ll have a Jameson on the rocks,” I’d say with confidence that year. To be honest, it was originally “a Jameson neat,” but I was getting drunk too quickly. I had the appreciation down, but I was still screwball with patience.

Jameson on the rocks was the first drink that I’d order on the regular where I was somewhere to converse, not rage. I wasn’t cackling, slurring, or, for whatever reason, continually yelling, “Woo!” I was there to experience the evening. I was there to offer something. I was there to just be. Nothing to prove, nothing to hope for: just a man, drinking a night away.


Drunken Irish Coffee Macarons Are All The St. Patrick’s Day You Need

A little over a week ago we graced the site with these gems: Mimosa Macarons with Champagne Buttercream.

We’re back with the same partner in crime, Ashley Khawsy of Smash Bakes, to once again prove your supreme baking reign to your loyal subjects. This time it’s combining your favorite caffeinated vice (coffee), with your favorite alcoholic vice (whiskey) AND still finding a way to integrate a second alcohol with these Irish Coffee Macarons stuffed with a Bailey’s Buttercream.

We seem to be semi-obsessed with alcoholic sweet treats (see Drunken Oreos), but can you really blame us? The full recipe instructions are in the video, and again you’ll find measurements in grams because you’ll need to be precise, aka use a scale.

Boozy Irish Coffee Macarons

Irish Coffee Shells

-144g Egg Whites (no yolk!, room temperature, aged 1 day)

-115g Almond Meal

-230g Powdered Sugar

-72g Granulated Sugar

-15g Favorite Ground Coffee

-Pinch of Cream of Tartar

Bailey’s Buttercream

-1 Stick Unsalted Butter

-4 Cups Powdered Sugar

-4 Tablespoon Bailey’s Irish Cream (at least)

-Pinch of Salt

Clutch Equipment to Have

-Food Processor or Blender

-Stand Mixer

-Piping Supplies

Silpat Macaron Mat


This Thanksgiving, Avoid Family Interrogations with Irish Car Bomb Cupcakes


Remember when you were little and Thanksgiving was just about the turkey and stuffing? Now it seems that every third Thursday of November when you return to the dinner table, between forkfuls of cranberry sauce and yams, you now have to explain, again, why you didn’t fulfill your family’s dream of becoming a doctor/lawyer/engineer. Well, Thanksgiving 2012 is going to be different. This year you’ll be bringing a dessert that’ll  cause even your family to hurrah in your decision to join the circus.

Four words: Irish Car Bomb Cupcakes.

Guinness never looked so good poured into a bowl of chocolate, sugar and flour. But while the alcohol from the Guinness is cooked out, the lovely lady over at Smitten Kitchen made a hole in her cupcakes to fill with Irish whiskey ganache and topped them with Baileys frosting for good measure. These chocolate whiskey & beer cupcakes have nothing on your run-of-the mill boxed cupcakes. Because, let’s be real, alcoholic treats are always more fun to make, tastier and more amusing to eat.

Hell, bring the new girlfriend over. These cupcakes are going to make the whole family click their heels.

via Smitten Kitchen

Cravings Sweets

Irish Car Bomb/Spaghetti & Meat Ball Cupcakes

Cupcakes have been upgraded to a whole new level! Who would have thought that  Irish Car Bombs and Spaghetti & Meat Balls would ever find room on the same plate? Let alone the same cupcake!  The Irish Car Bomb Cupcakes are made with Guinness beer, Irish whiskey and Bailey’s Irish Cream! The Spaghetti & Meat Ball Cupcakes are made with Ferro Rocher chocolates topped with jelly and chocolate shavings! I hope Santa drops a few of these off  for Christmas this year, my adress hasn’t changed! (Thx Michelle)