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Watch French Customers Lose It When Nutella Goes On 70% Off Sale

I know you love Nutella, everyone does, but would you be willing to fight someone for it?

A French supermarket by the name of Intermarche, decided to mark down their stock of Nutella by 70 percent off its retail price, and a literal riot ensued.

Footage shot by Kheira Dak, and posted by CNN, showed 15 seconds of the chaos, as people toppled over each other and argued like Sinbad and Arnold Schwarzenegger trying to get a Turbo Man doll on Christmas.

Reports say there was hair pulling, some bloody incidents, and even a box chucked at an elderly lady.

Ferrero, the owners of Nutella, stayed the hell away from this one, saying they had nothing to do with it, and the sale was completely at the discretion of Intermarche.

According to ABC, Nutella usually costs about 4.5 euros ($5.60), so the sale brought down the price to 1.4 euros ($1.74), saving them $3.86 for their violent troubles.

Human beings almost tore apart each other in order to save about $4.

Worth it.

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Hit-Or-Miss

French Supermarket Sells Ugly Fail Vegetables to Combat Food Waste

ugly-fruits-veggies

As anyone who’s ever claimed to love artisan foods can attest to, “ugly” doesn’t necessarily mean “bad.” From sloppy carne asada fries to frill-free cups of coffee, sometimes the best foods aren’t exactly the most #foodporn worthy. Just take it from French supermarket chain Intermarché.

In Europe, a reported 300 million tons of ugly fruits and vegetables get tossed by distributors each year. So in honor of the EU’s designating 2014 as the European Year Against Food Waste, Intermarché launched a clever print, radio, and video campaign to sell these fail pieces of produce in stores.

Starring a Grotesque Apple, Disfigured Eggplant, Ridiculous Potato, Failed Lemon and more, the Inglorious campaign asked growers for their deformed harvest and sold them for 30% cheaper than their more airbrushed brethren. To convince shoppers the ugly produce tasted just as good, Intermarché even offered soups and juices made exclusively from the misshapen goods, which resulted in 1.2 tons average sale per store in the first two days, says the promotional video, below:

Moral of the story? Never judge a tuber by its growths.

H/T + PicThx Design Taxi