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Grocery Health Packaged Food Plant-Based Sustainability

Impossible Burger Has FINALLY Arrived In Grocery Stores

Photo Courtesy of Impossible Foods

Impossible Foods has been making waves the last few years as they rapidly make themselves an imposing plant-based alternative for meat. Now, Impossible is bracing to hit another major milestone in their vegan empire.

The brand recently announced on their website and Instagram page that the Impossible Burger will be arriving to grocery stores today.

 

To be specific, the Impossible Burger will make its worldwide debut in grocery stores on September 20 at 27 outlets of Gelson’s Markets in Los Angeles, marking the first time that the general public can experience cooking the Impossible Burger in their own kitchens.

Until now, Beyond Meat has been one of the more popular plant-based meat alternatives that can be purchased in stores. Impossible Foods, however, has stayed exclusively in the restaurant scene, but is now making the jump to grocery. This is monumental because many have considered Impossible’s faux meat to be the closest replica out there to the real thing.

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Fast Food Plant-Based Restaurants Video

This Vegan Fast Food Joint Gives Us A Glimpse Into The Meatless Future

There’s a lot of talk these days about the future of food, with many believing we will be unable to produce meat by the year 2050. If that happens, at least we can all rest assured knowing that we’ve already got a vegan fast food burger spot up and running.

Photo: Foodbeast // Marc Kharrat

Monty’s is a vegan burger joint in Los Angeles that customers are already calling the “plant-based In-N-Out” because of its menu, ambiance, and treatment of the patties.

Since they opened their doors last month, they’ve drawn throngs of curious omnivores and herbivores eager to see what the future of fast food could look like.

At the core of Monty’s signature item is the Impossible Burger, the “bleeding” vegan patty that comes as close to a beef patty than nearly all others. Coincidentally, one of the first renditions of the Impossible Patty also drew inspirations from In-N-Out, so the proof that this faux burger meat can stand up to fast food already exists.

Monty’s toppings are pretty similar to In-N-Out’s, as well, with grilled onions, lettuce, tomato, and a vegan American cheese (from Follow Your Heart) that evokes the aromas and textures of your standard Double-Double.

Like In-N-Out, Monty’s branding is simple but memorable, the menu is small but packs in the quality, and there’s even a “secret” menu, including a vegan take on Animal Fries.

The only thing that Monty’s doesn’t match In-N-Out on is price. Making beef burgers is still incredibly cheap, and you can get one for $3-4. At Monty’s, a single cheeseburger runs for $11 and a double sets you back $14. That’ll definitely change as Impossible Foods (the company behind the patty) scales more and lowers costs, but for now, getting a taste of the future of burgers will set you back a bit.

Nonetheless, Monty’s is a shining example and gold standard of what vegan fast food can be like, and makes the culinary genre accessible to those who would otherwise avoid plant-based eats altogether. It’s an important fixture and restaurant to look to as the future of meat looks bleak.