Fast Food Plant-Based

Starbucks Launches Impossible Breakfast Sandwich

Impossible Foods has joined yet another fast-food chain by beefing up (apologies for the pun) Starbucks’ breakfast lineup with a new meatless sandwich. The new sandwich features one of Impossible’s newest proteins: the vegan sausage patty.

The new breakfast option features an Impossible Sausage patty, a fried egg, and aged cheddar cheese sandwiched between Ciabatta bread.

It should be noted though, that while the patty is entirely plant-based the sandwich itself is far from it with the egg and cheese rounding it out.

Still, if you’re trying to go for something meatless in your morning commute, this a pretty solid option especially if you’re looking for something more on the savory side of breakfast.

Fast Food Plant-Based What's New

Burger King Adds New Impossible Foods Breakfast Croissan’wich To Menus

Photo: Constantine Spyrou

Burger King just launched a new breakfast item that’s expanding their meatless menu options to a more sustainable alternative. This comes in the form of the Impossible Croissan’wich.

This new Croissan’wich sandwich features a vegan patty made from Impossible Foods’ sausage.

Burger King’s new item boasts eggs, melted American cheese, and a seasoned sausage that’s composed of plant-based Impossible Foods squared away within a flaky croissant vessel.

Photo: Constantine Spyrou

It should be noted, however, that the sandwich itself is far from vegan. Neither the eggs, nor cheese are plant-based. We’re also pretty sure there’s butter in the croissant as well. Fans have already taken to the chain’s social accounts suggesting an all-vegan version would sell much more.

However, this could be a step towards sustainability within fast food especially when it comes to the scarcity of meat these days.

The Impossible Croissan’wich is available nationwide now at participating Burger King locations. BK is also giving away up to 100,000 free Impossible Croissan’wich sandwiches to any late-night diners through their app to with the minimum of $1 purchase.

News Plant-Based Theme Parks

Disney Partners With Impossible Foods for Plant-Based Expansion

Photo provided by Impossible Foods

Disneyland Resorts and Parks, as well as Florida-based big brother The Walt Disney World Resort, are known to offer an experience that keeps your inner child alive and kicking. Everything from immersive theme rides to life-sized Disney characters spread over 30,000 acres, it’s hard not to enjoy, if not a tad overly stimulating. Ever-watchful of ways to expand upon the entertainment incentive, Disney has now joined the Impossible Foods movement in a newly inked partnership. 

Impossible Foods is now the official plant-based “burger vendor” for both Disney resorts including Disney Cruise Line ships. The partnership comes following their September 2019 announcement to introduce meatless items to all Disney resorts.

To sweeten the deal even further, we’re also rewarded with three new menu items: the Impossible Cheeseburger macaroni and cheese, Petite Impossible Burger with guacamole and cheddar jack cheese, and an Impossible Meatball sub sandwich.

With the demand for meat alternatives growing globally each year, this is a natural move for the Happiest Place on Earth. The new Impossible menu items are now available at all Disney resorts.

Photo provided by Impossible Foods
Fast Food

Taco Bell Quietly Launched Their Own Plant-Based Meat Alternative

Photo by Isai Rocha/Foodbeast

Taco Bell’s ingredients have always been pretty vegetarian-friendly, but at a time where it seems that everyone in fast food is trying to incorporate plant-based meats, Taco Bell has, for the most part, stayed away from that conversation.

In fact, the taco chain even doubled down earlier this year, as it launched an official vegetarian menu, which basically consisted of already existing ingredients, sans meat.

We pressed them in the past, asking if they were ever going to join the plant-based meat trend, and they always respectfully brushed off the idea.

Well, they’ve been full of it, and apparently already had a meat substitute overseas.

It’s called the “Oatrageous Taco,” and can be found at Taco Bell locations in Finland and Spain.

Photo by Isai Rocha/Foodbeast

The proprietary blend consists of pulled oats, legumes and Taco Bell seasonings, and can be used as a meat substitute in any of its menu items.

While many fast food chains have opted for Beyond Meat or Impossible Foods, Taco Bell has opted for the lesser-known European-based alternative.

Taco Bell director of product development, Steven Gomez, said that the oat-based tacos are now a permanent item in Finnish and Spanish Taco Bell restaurants, and they have plans to expand the meat across Europe by summer 2020.

When asked if this plant-based alternative could potentially work in an American market, Gomez said, “Never say ‘never,'” which is exciting to hear for those in the U.S. who have been hoping for a new plant-based alternative to meat.

Photo provided by Taco Bell

While the international market is still young for Taco Bell, it’s good to note that it has impacted the U.S. menu before with the Nacho Fries. The fries that launched in 2017 were initially launched overseas, and was a staple in other countries around the world before they were even thought about a release in the U.S.

With the plant-based movement growing at a rapid pace in the U.S., it’s hard to think that Taco Bell wouldn’t want to bring something different to the table.

The Oatrageous meat substitute is already taking off in Europe, and we shouldn’t be surprised if that’s the direction they take in the U.S. soon.

Grocery Health Packaged Food Plant-Based Sustainability

Impossible Burger Has FINALLY Arrived In Grocery Stores

Photo Courtesy of Impossible Foods

Impossible Foods has been making waves the last few years as they rapidly make themselves an imposing plant-based alternative for meat. Now, Impossible is bracing to hit another major milestone in their vegan empire.

The brand recently announced on their website and Instagram page that the Impossible Burger will be arriving to grocery stores today.


To be specific, the Impossible Burger will make its worldwide debut in grocery stores on September 20 at 27 outlets of Gelson’s Markets in Los Angeles, marking the first time that the general public can experience cooking the Impossible Burger in their own kitchens.

Until now, Beyond Meat has been one of the more popular plant-based meat alternatives that can be purchased in stores. Impossible Foods, however, has stayed exclusively in the restaurant scene, but is now making the jump to grocery. This is monumental because many have considered Impossible’s faux meat to be the closest replica out there to the real thing.


Impossible Foods Takes Huge Step Towards Plant-Based Domination

There was a time when it felt like plant-based foods made for great Facebook jokes to those outside of the community, but no one is laughing anymore.

The ubiquity of plant-based meat is now apparent, especially with Impossible Foods announcing this past Wednesday that they are collaborating with a meat processing company called OSI Group.

You’re probably wondering, “WTF does that mean?” Well, what it means is that they now have the capability to ramp up production of their Impossible meats as quickly as it is being demanded — which is a lot.

OSI Group operates over 65 facilities in 17 countries. That gives Impossible a tag team partner that can expand its plant-based product in a way we would have never thought possible.

“OSI has already installed equipment to make the Impossible Burger, and we’ll start seeing new capacity every week.” Senior Vice President of Product and Operations Sheetal Shah said.

Impossible Foods has been making waves for at least five years now, slowly popping up at restaurants across the U.S. from Umami Burger to Momofuku Nishi in New York. Then we started seeing them really pick up production by teaming up with White Castle, which gave them a taste of distributing to a pretty big chain. Then they announced that they would soon be producing Impossible Whoppers for ALL Burger Kings, and it made one wonder how exactly they were going to pick up such a huge production.

Teaming up with OSI now gives them the capability to sustain the demand that a chain like Burger King might bring, along with the possibility of getting into supermarkets the way Beyond Meat has.

In other words, having the plant based company join a global distributor opens the door for anything. We can start seeing Impossible Burgers at more chain restaurants, at more mom & pop restaurants, sports venues, and pretty much anywhere you normally see a burger.

Impossible Foods has found a teammate that can match its big dreams, and that is exciting news for the future of plant-based meats.

Fast Food News What's New

Little Caesars Testing Plant-Based ‘Impossible’ Sausage Supreme Pizza

Little Caesars has gone out of its way in the past to add extra meat to its pizza with offerings such as the Extra Most Bestest pizza, and even a bacon wrapped crust.

Now they’re taking things to the other extreme, being the first major pizza chain to add a plant-based meat to its menu with the Impossible Supreme Pizza.

If you’re not familiar with Impossible Foods, they gained fame through their “bleeding” plant-based Impossible Burger, and is often considered the closest beef replica on the market.

The Impossible Supreme will include a seasoned sausage version of that “meat,” along with mozzarella, muenster cheese, caramelized onions, mushrooms, and green peppers.


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Impossible Foods has also taken this opportunity to test a sweet and spicy sausage for the pizza, as opposed to the standard ground-meat that has been used in markets until now.

Unfortunately, the pizza is only being trialed in three Little Caesars test markets located in Florida, New Mexico, and Washington state, between 4 p.m. and 8 p.m. local time.

We can be hopeful that it will launch nationwide, though, as Impossible has been ambitious with its production of late, even planning a nationwide burger launch with Burger King, which would be its biggest rollout to date.

Grocery Health Plant-Based What's New

A New Rival To Impossible Foods And Beyond Meat Just Launched Nationwide

In the plant-based burger substitutes game, the two dominant companies for a few years now have been Impossible Foods and Beyond Meat. Their replicas come so close to the original that it’s convincing many to adopt more flexitarian lifestyles.

As those diets become more mainstream, rivals are starting to emerge to the two vegan burger giants, one of which just got their competing product in grocery stores nationwide.

Photo courtesy of Lightlife

These substitutes come courtesy of Lightlife, whose new Lightlife Burger, Sausage, and Ground beef replicas are hitting shelves during this month. While the name may sound new, Lightlife is responsible for some vegan products you may already recognize, including Smart Dogs and Smart Bacon.

Lightlife’s version is more similar to Beyond’s Burger than the Impossible Patty, as it is predominantly made from pea protein and uses other similar ingredients like coconut oil and beet powder. There are some slight differences, as Beyond opts for annatto as an additional color source and Lightlife adds onion and garlic powder into its patties, but the similarities are quite notable.

Foodbeast had the chance to recently try this new faux burger at the recent Natural Products Expo West. Based on texture, taste, and color alone, it’s a strong indicator that the rest of the industry is catching up to what Impossible Foods and Beyond Meat have to offer. While it seems like Impossible Foods has the intellectual property advantage with their legume-based heme, pea protein-based burger substitutes more like Beyond Meat are coming fast.

With other companies like Nestle and Tyson Foods also working on their own meat substitutes, plant-based’s cost should plummet as its availability increases to an industrial scale as we close out the decade.

LightLife’s replica can be found in stores like Albertson’s, Vons, Sprouts, and Safeway this month. Other retailers, including Whole Foods, will also start carrying them some time this summer.