Impossible Foods just hit the ground running with the latest version of their trademark “bleeding” vegan burger. However, they’ve already got their sights set on what’s to come in the future, including whole cuts of steak made entirely from plants.
In an interview with The Spoon, CEO Dr. Pat Browne stated that his R&D teams were already starting work on these vegan steaks.
“Right now, the most powerful thing we can do is to make products that compete against the incumbent beef industry,” he said. They still need to workout how to get the “texture and anatomy” of steak compared to that of ground beef, but the company is “on the case.”
Plant-based steaks aren’t the only project in the works for Impossible Foods. In an interview with Foodbeast in 2017, Impossible Foods CFO and COO David Lee confirmed that the company also had projects for vegan chicken, fish, and dairy in the works. Dr. Browne touched on that briefly in his interview with The Spoon, saying that his team had already “cracked the code” on the flavor profile for fish.
These appear to be happening more in the future, though, as the Impossible team wants to work on their “most disruptive” products, which are the aforementioned steaks and the Impossible Patty 3.0, which is already in development.
It’s mind-boggling to try and figure out how one can replicate the texture, marbling, and consistency of a whole cut of steak using just plants. But Impossible Foods has already exceeded everyone’s expectations when it comes to beef burgers, so who’s to say they can’t have lightning strike twice?