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Burger King Will Be The First To Test Plant-Based Impossible Nuggets

Photo: Burger King

Burger King will officially be the first fast food chain to test out plant-based Impossible chicken nuggets.

Starting October 11, Burger King will test the plant-based nuggets at locations in Des Moines, Iowa, Boston and Miami as an eight-piece order.

“This isn’t the first time we’ve teamed up with Impossible to make waves in the industry. In 2019, we became the first quick-service restaurant to serve the award-winning, plant-based Impossible patty and offer the iconic Impossible Whopper,” Burger King North America Chief Marketing Officer Ellie Doty said in a statement. 

The success of the Impossible Whopper was undeniable two years ago, making it a fair assumption that based on consumers’ shifting attitudes towards plant-based meat and a market for it that has increasing demand, Impossible chicken nuggets could be another win for Burger King.

News Packaged Food Plant-Based

Impossible Chicken Nuggets Launch At Select Restaurants

Photo: Impossible Foods

Starting today, Impossible Foods will be launching Impossible Chicken Nuggets at a select number of restaurants throughout the U.S., with a few regional chain restaurants in California having availability later this week.

The following restaurants will be serving the new Impossible Chicken Nuggets as of today:

  • Fuku, New York City, NY
  • Red Rooster, New York City, NY and Miami, FL
  • Joyland, Nashville, TN
  • Crossroads Kitchen, Los Angeles, CA

Besides the product itself being brand new, the Impossible Chicken Nuggets also feature a new detail of being soy-based with sunflower oil, unlike the Impossible Food’s typical and signature plant-based heme.

Impossible Foods claims that the Impossible Chicken Nuggets have 40% less saturated fat and 25% less sodium than animal-based chicken nuggets, creating a healthier option for nugget fans dining out.

As for a wider release, later this month, the Impossible Chicken Nuggets will make their retail debut at stores like Walmart, Kroger, Albertsons, Safeway, ShopRite, Giant and Gelson’s. By the end of the 2021, Impossible Chicken Nuggets are projected to be available at more than 10,000 retail locations.

Health Science Technology

Impossible Foods Wants To Make Whole Pieces Of Plant-Based Steak, Chicken And Fish

Impossible Foods just hit the ground running with the latest version of their trademark “bleeding” vegan burger. However, they’ve already got their sights set on what’s to come in the future, including whole cuts of steak made entirely from plants.

In an interview with The Spoon, CEO Dr. Pat Browne stated that his R&D teams were already starting work on these vegan steaks.

“Right now, the most powerful thing we can do is to make products that compete against the incumbent beef industry,” he said. They still need to workout how to get the “texture and anatomy” of steak compared to that of ground beef, but the company is “on the case.”

Plant-based steaks aren’t the only project in the works for Impossible Foods. In an interview with Foodbeast in 2017, Impossible Foods CFO and COO David Lee confirmed that the company also had projects for vegan chicken, fish, and dairy in the works. Dr. Browne touched on that briefly in his interview with The Spoon, saying that his team had already “cracked the code” on the flavor profile for fish.

These appear to be happening more in the future, though, as the Impossible team wants to work on their “most disruptive” products, which are the aforementioned steaks and the Impossible Patty 3.0, which is already in development.

It’s mind-boggling to try and figure out how one can replicate the texture, marbling, and consistency of a whole cut of steak using just plants. But Impossible Foods has already exceeded everyone’s expectations when it comes to beef burgers, so who’s to say they can’t have lightning strike twice?