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Fast Food News Plant-Based What's New

Burger King Will Be The First To Test Plant-Based Impossible Nuggets

Photo: Burger King

Burger King will officially be the first fast food chain to test out plant-based Impossible chicken nuggets.

Starting October 11, Burger King will test the plant-based nuggets at locations in Des Moines, Iowa, Boston and Miami as an eight-piece order.

“This isn’t the first time we’ve teamed up with Impossible to make waves in the industry. In 2019, we became the first quick-service restaurant to serve the award-winning, plant-based Impossible patty and offer the iconic Impossible Whopper,” Burger King North America Chief Marketing Officer Ellie Doty said in a statement. 

The success of the Impossible Whopper was undeniable two years ago, making it a fair assumption that based on consumers’ shifting attitudes towards plant-based meat and a market for it that has increasing demand, Impossible chicken nuggets could be another win for Burger King.

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News Packaged Food Plant-Based

Impossible Chicken Nuggets Launch At Select Restaurants

Photo: Impossible Foods

Starting today, Impossible Foods will be launching Impossible Chicken Nuggets at a select number of restaurants throughout the U.S., with a few regional chain restaurants in California having availability later this week.

The following restaurants will be serving the new Impossible Chicken Nuggets as of today:

  • Fuku, New York City, NY
  • Red Rooster, New York City, NY and Miami, FL
  • Joyland, Nashville, TN
  • Crossroads Kitchen, Los Angeles, CA

Besides the product itself being brand new, the Impossible Chicken Nuggets also feature a new detail of being soy-based with sunflower oil, unlike the Impossible Food’s typical and signature plant-based heme.

Impossible Foods claims that the Impossible Chicken Nuggets have 40% less saturated fat and 25% less sodium than animal-based chicken nuggets, creating a healthier option for nugget fans dining out.

As for a wider release, later this month, the Impossible Chicken Nuggets will make their retail debut at stores like Walmart, Kroger, Albertsons, Safeway, ShopRite, Giant and Gelson’s. By the end of the 2021, Impossible Chicken Nuggets are projected to be available at more than 10,000 retail locations.