Photo Courtesy of Impossible Foods
Impossible Foods has been making waves the last few years as they rapidly make themselves an imposing plant-based alternative for meat. Now, Impossible is bracing to hit another major milestone in their vegan empire.
The brand recently announced on their website and Instagram page that the Impossible Burger will be arriving to grocery stores today.
To be specific, the Impossible Burger will make its worldwide debut in grocery stores on September 20 at 27 outlets of Gelson’s Markets in Los Angeles, marking the first time that the general public can experience cooking the Impossible Burger in their own kitchens.
Until now, Beyond Meat has been one of the more popular plant-based meat alternatives that can be purchased in stores. Impossible Foods, however, has stayed exclusively in the restaurant scene, but is now making the jump to grocery. This is monumental because many have considered Impossible’s faux meat to be the closest replica out there to the real thing.