The Starbucks #OrangeDrink Was Just A Social Experiment

Within the last month, Starbucks’ “secret menu” has made headlines thanks in part to a line up of beautiful drinks found on the Rainbow Secret Menu. Now, the #OrangeDrink is blowing up — but that was all part of the plan.

The coffee chain’s rainbow beverage trend has become an Internet sensation without any official advertising from Starbucks. In fact, a closer look reveals that Starbucks’ secret menu could be a concept perpetuated by die-hard Starbucks fans and well-trained baristas.

That’s where the #OrangeDrink comes in. We wanted to prove social media was the primary force driving the secret drink phenomenon. In order to prove this theory, we tried an experiment, just to see how far social media could run with it. 

The #OrangeDrink, specifically, was a product of a Foodbeast experiment to prove that the color of the drink did not matter, but more so to show that social media was the only tool needed to create a new trend, instantly.

After Foodbeast broke news on the #PinkDrink craze June 1, it got more than 100,000 Instagram posts dedicated to it. Shortly after our Pink Drink coverage, the #RainbowDrink trend started gaining attention from notable publications like Time magazine, The Huffington Post and PopSugar.

Our friend and local Orange County food-influencer, Scott Nghiem (@ScottAfters), co-owner of Afters Ice Cream, posted the first images of Starbucks’ #PurpleDrink on his Instagram page last week, it generated 16.5K likes. Scott’s post of the #PinkDrink received 35K likes. Scott has 120K followers and on average he receives about 5K likes per post, Scott’s secret rainbow drink posts generated approximately 50K likes, respectively.


Last Thursday, as the Foodbeast news team casually discussed the hype behind the pink and purple drinks and how we were not blown away by the taste of either color, Marc leaned over the mezzanine on the second floor and yelled down to our bullpen, “Let’s go to Starbucks and make an orange drink.”

We looked up the #OrangeDrink hashtag and luckily enough there was nothing Starbucks related. Marc, Izzy, Reach and I walked into our Downtown Santa Ana Starbucks, where we are on a first name basis with store manager Eric Olson. We told Eric what we were working on and what we had in mind.


“We want an orange drink and we want it to taste delicious,” I said.

Being the gracious host that he is, Eric went above and beyond to deliver what we asked. He may have single-handedly created the best tasting secret drink yet. After Eric made a few variations, it seemed that mixology is really the secret behind the success of Starbuck’s so-called “secret menu.”

Eric explained that Starbucks doesn’t officially recognize a “secret menu” but credited the baristas for playing a pivotal role in responding to a customer’s palate when discovering new flavor concepts.

However, as baristas continue to create sensational flavor profiles — that are dominating social media with countless posts of approval — Starbucks is reaping all the benefits. Additionally, secret menu fanatics are busy tracking down the perfect opportunity to purchase “secret” drinks — in order to frantically post photos of these aesthetically pleasing beverages to social media — the coffee giant is cashing in.

With each Instagram, Facebook and Twitter post, the colorful drink trend grows. Further perpetuating the demand for off-menu items — all while generating an insane amount of free advertising for Starbucks. Not to mention the extra charges for ingredients like soy, or coconut milk.

So, could it be that timely coordination and Instagram traffic drove enough attention to create an instant trend without the help of the company behind the beverages?

The answer is yes.

We used the #OrangeDrink as a jumping off point to get another colorful Starbucks drink trending. As fate would have it, the #OrangeDrink instantly became known as the best tasting rainbow drink and social media quickly followed suit.


A few Foodbeast staffers and myself posted #OrangeDrink photos to our Instagram accounts and waited for social media to react. Over the weekend, Yahoo! News, Refinery 29, MashableThrillist, NBC Business and NBC New York all reported on the #OrangeDrink as the new summer drink to try.

OD Grid

Without diving into sales numbers and statistics, this trend is a reflection of something bigger. Baristas are trained to work with an open system, which allows them to create flavors that cater to any palate, simultaneously becoming artists in their own right. There’s no back of the house manual explaining how to create these new beverages.

It’s also important to note that these trends are happening so fast, baristas are having a hard time keeping up. Although, some may be a little annoyed with Starbucks fanatics constantly testing the waters of what can be created behind the counter. The possibilities are endless.

At the same time, baristas are being blindsided with strange drink orders, scrambling to figure out what’s supposed to be inside these “secret drinks” everyone is ordering — just because they saw it on social media.

After digging into the Reddit channel “r/Starbucks” and under a subreddit thread, “There’s an orange drink now???” we found Starbucks’ employees are sounding off on their disapproval of this exponentially growing trend.

User Breslayy obviously didn’t like the #PurpleDrink and said all the other drinks were “awful.”


User Agaue said it felt like customers were purposely trolling baristas. Good eye, kid.


As Starbucks’ reaps the rewards from social media exploiting their “secret menu” for free, the baristas are stuck with the grunt work, and receive little incentive for having to learn these “secret” drinks on the spot.

But, as Reddit user ToastyXD worded it — it’s become part of the job description for baristas to understand that Starbucks’ open mixology system makes all this possible.


However, some baristas just don’t care at all.

Where the #pinkdrink #orangedrink and #purpledrink belong. #starbucks #notsorry

A video posted by Danielle Vaughn (@heytheredanielle) on

We have to thank Starbucks’ open and expansive mixology system, without it, none of this would have been possible. The only problem is, we might have simultaneously created the best drink of the summer as a joke. However, it’s not something we are trying to keep a secret.

Thank you, Internet!

Featured image: @kuyameztizo


What If A Restaurant Made Food For You ONLY To Instagram, Not Eat? [HUMOR]

Over the past few years, the culinary world gave birth to creations — like rainbow bagels and over-the-top milkshakes — that seem like they’re specifically designed to garner as many likes as possible on Instagram.

I recently had the opportunity to sample one of these trendy dishes myself when I dropped $8 on a Raindrop Cake.

To its credit, the “cake” tasted exactly as it was advertised, but because that taste was “water-flavored Jell-O,” the experience left me slightly underwhelmed.

At this point, it seems like some people care more about how their food looks than the actual flavor itself, and while the many “Iron Chef” marathons I’ve taken part in have taught me the value of presentation, there’s a reason it’s not the most important category.

This video from “Millennials of New York” features a chef who took this trend to its natural conclusion by opening a restaurant focused on making its food look better than it could ever possibly taste (which may have something to do with the hairspray it uses to make sure everything is picture perfect).

The future of food is here, and we can’t eat any of it.

Written by Connor Toole, Elite Daily


Rainbow Sushi On Instagram Has Become The Latest Colorful Food Trend


Rainbow colored rolls are the growing trend among sushi lovers on Instagram.

No, we’re not talking about the assorted rainbow roll that consists of a California roll topped with sashimi — we’re talking about a multi-color explosion on a sushi feast.

A photo posted by Kelly Marie (@kellygoesvegan) on

Tasting the rainbow is officially food art.

In the past, we have been introduced to rainbow bagels and grilled cheese sandwiches.

Rainbow sushi is a popular recipe among vegans and foodies who enjoy preparing their own foods

The recipes often involve all- natural coloring.

A photo posted by kaylyn weir (@kaylynweir) on

Instagram account Letscookvegan uses beet powder for red food coloring.

A photo posted by Cynthia Tomasini (@sunchef) on

Beet powder and turmeric or a small amount of gochujang can be used for orange coloring.

Rainbow sushi 🌈 All natural colouring used for this epic plant based Japanese feast 👅 Couldn’t help myself sharing another photo because it’s just so damn pretty 🙌🏼 I don’t understand why people still think that putting dead fish and chicken flesh on their sushi is a good idea 😷 Plant based sushi is super tasty, better for your health, it saves animals lives, it’s better for the environment… Endless benefits to going vegan my friends 😎 Pluuuus I’ll cook you pink sushi eheheh 💕🐷 Ps. Feeling a bit like @amylecreations with this spread 👋🏼 #vegan #vegansushi #pinksushi #eatvibrantly #eatveggiesnotanimals #sushifeast #inari #rainbowsushi #happydays #goodvibes #gratitude #eatforpeace #plantsarecool #livelikeyougiveafuck #govegan

A photo posted by SOPHIE ✌🏼 (@abowlofplants) on

Turmeric is also primarily used for yellow.

A bit of spirulina and a pinch of turmeric for green coloring.

A photo posted by SOPHIE ✌🏼 (@abowlofplants) on

For blue and purple, Lets Cook Vegan says:

“boil 1/4 piece of chopped cabbage in about 3 cups of water for about 30 minutes or until you’re left with about 1 cup of water. Use this water to cook 1/2 cup of sushi rice and save about 3 tbsp of the purple water to make the blue food colouring. Now you’ve got your purple rice use some of the remaining white rice you made to make blue. Add about 1 tsp of baking soda to the purple water and it will turn blue, now add this to the sushi rice and mix it well.”

A photo posted by Bukushi (@bukushiradlett) on

People have began giving their rainbow sushi rolls creative names like Mermaid Sushi and Rainbow Unicorn Sushi.

Written by NextShark


This Instagram User Became Popular By Smashing Bread In Her Face

If you’re prone to spending hours following Instagram hashtags down the rabbit hole, then perhaps you’ve seen something stranger than @BreadFaceBlog. The BreadFaceBlog is an Instagram account operated by an anonymous woman that posts videos of herself “smooshing” her face into and against different types of bread, just for the fuck of it.

It’s something you really have to see to believe. Here’s the most recent post, during the time this article was written.

Behold, the “#BreadFacing” trend.

Accompanied by the clever tagline, “Giving people what they didn’t ask for,” you could say the BreadFaceBlog has quickly become more popular than sliced bread. The account is currently entertaining more than 78K followers.

The young lady behind the @BreadFaceBlog account has been recognized by noteworthy publications like Maxim, The New York Times and Munchies. She still, however, chooses to remain anonymous.

The BFB posts have reoccurring similarities: there’s always a musical soundtrack playing in the background and the “face” always seems to enjoy rubbing her entire face on the particular bread of choice, albeit with guarded pleasure.

New York magazine profiled her recently, trying to figure out if there was some underlying meaning to her mesmerizing obsession with BreadFacing. Unfortunately, the answer is no. Not really. If there is some profound reasoning behind her program, she’s not certainly not telling.

From our perspective, we’ll just keep watching her videos and continue to be completely confused as to why anyone would be smashing their face into bread. Here’s a few more of her posts.


There’s a link also a link to the BreadFacer’s Paypal account, in case people feel inclined to give this girl some “bread” for some bread. No pun intended.


17 Hilariously NSFW Dishes This Pinay Instagrammer Won’t Stop Tagging Us In


Instagrammer @eatlikeyoureondeathrow_, formerly @_thispinaycancook_ ,is one of our favorite food bloggers. Aside from her creative recipes and beautiful food photography, she’s probably of the funniest personalities in the Foodbeast Instagram family.

The only downside is she has a tendency to post a fair amount of foods shaped like genitals. Like, a lot.

Here are some of the gnarliest creations the spicy Filipina chef has produced. Obviously, they’re not safe or work at all. Some even look uncomfortably delicious.




you know you wanna see them boobies!? GUESS WHAT BREAD IMMA BE BAKING MYLOVES? ill TAG the first TEN who guessed it right! GO! ??? A photo posted by @_thispinaycancook_ (@eatlikeyoureondeathrow) on

im switchin to metro pcs if i got no fcukin good reception by tomorrow LOL ? #youremindmeofsomething #pekpekmobulok

A photo posted by @_thispinaycancook_ (@eatlikeyoureondeathrow) on



to all you new to my feed… lemme introduce my feed once again to start 2015… ive change my username just like the hashtag ive created #eatlikeyoureondeathrow this is @_thispinaycancook_ lol just in case u forgot i post dick shape food… i am blunt and will tell you to shut the fcuk up if you feel too entitled in MY feed i am really sweet just dont be a dumbass i rarely block bc most if not all create new acct to troll & lurk my feed anyways then jack my caption & style ?? i abhor pretentious two faced bitches.just lurk lol my feed dont necessarily reflect who i am but its just a snipet of it i dont mind being known anonymously i rather bullshit with ten cool motherfcukers than fake it with thousands lame asses i will always post what i want i am genuinely grateful & appreciative to those that i bullshit on the regular i lob yu lon thyme? tell me your first name so i can address you by ur first name mylovefcukers YES thats my nickname : rho… stamped on the pekpek bun? TAG someone who needs edible dick in their life? redundant no?


A photo posted by @_thispinaycancook_ (@eatlikeyoureondeathrow) on


goin up on a… lol TAG YOUR FAVORITE PORNSTAR✨ ?? #eatlikeyoureondeathrow #foodbeast #eatgoodstayfresh A photo posted by @_thispinaycancook_ (@eatlikeyoureondeathrow) on

facetime. “say aaaaaah” #eatlikeyoureondeathrow

A photo posted by @_thispinaycancook_ (@eatlikeyoureondeathrow) on


HOT ON INSTAGRAM: Wagyu Beef Hot Dog, Slathered in BBQ Sauce, Takis, Cheese and Grilled Onions


As part of an impromptu barbecue session to test out a new package of grill-worthy meat from Steakhouse Elite, Foodbeast developer Rudeluv stumbled upon an insane new creation: a BBQ sauce-slathered Wagyu beef hot dog, cheese, Takis, and grilled onions.

Moments later the process was published to the @Foodbeast Instagram.

What seems like a mess actually turned out to work splendidly. The crunch and spicy bite of the hot dog was complimented by the sweet barbecue sauce, the melted cheese, crispy Takis and grilled onions allowed for a myriad of textures in every bite. Don’t read too much into it though, this was an office grilling experiment gone awry — but our stomachs aren’t complaining.

Make sure to tag #Foodbeast in your food photos, and you could be featured here soon!