A wise man once told me, “All vegans try to do is make their shitty food look like it’s regular food.” Those words of wisdom hold true in this specific instance, as “Impossible Foods” has created a veggie burger that closely resembles a beef burger.
The startup company calls it the “Impossible Cheeseburger,” and one of the keys to its realistic look is the incorporation of vegetable blood. Well, it’s called heme, a molecule that comes from the roots of certain plants and produces a deep red coloring.
The heme allows the vegan-based burger to have a medium rare look which was one of the last steps in their ultimate goal of creating a veggie burger that both looks and tastes like a beef burger.
Impossible Foods has received funding from both Bill Gates and Google to the tune of $75 million.
Eat up, vegetarians. Taste the delicious, bloody fruits of their labor.
H/T Grubstreet, PicThx Impossible Foods